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Chapter 13 Strategic Planning for Logistics Management

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Chapter 13 Strategic Planning for Logistics Management Aj-Kulachatr C. Na Ayudhya Naresuan University Payao Campus Semester 1/50 ... – PowerPoint PPT presentation

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Title: Chapter 13 Strategic Planning for Logistics Management


1
Chapter 13Strategic Planning for Logistics
Management
  • Aj-Kulachatr C. Na Ayudhya
  • Naresuan University
  • Payao Campus
  • Semester 1/50

2
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  • ????????????????????????????????
    ????????????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ??????

3
Logistics Strategic Planning Frameworks
Goal Setting
Mission
Business Strategic Demand ExternalEnvironment
Program Setting
Project Planning
Scheduling
Responsibility
Assessment
Management of Change
4
Determination of Vision / Mission
  • ????????????????????? ??????????????????
    ??????????
  • ????????????????????????????????
  • ???????????????????????????? ????????????
    ??????????????????
  • ????????????????????????
  • ?????????????????????????????????
    ?????????????????????? ?????
  • ???????? ?????? ????????????????????????????????
  • ?????????????????

5
Logistics Strategic Analysis
Customer Service
???????????????????????????????
????????????????????????????????? ???????????????
??????????? ??????????????????????? ??????????????
??????????? ???????? ???????????????????????? ??
?????????????????????????????? ???????????????????
????? ???????????? ??????????????????????????
???????????????????????? ?????????????????????????
???????
Channel Management
Network Analysis
WarehouseTransportMaterialManagement
Organization Management
6
Logistic Organization
Traditional
Functional
Program
Matrix
7
Traditional
???????????????????????????????? ???
??????????????????????????????????????????????????
????? ????????????????????????????????????????????
??????? ??????????????????????????????????????????
????????????????????????????
Logistic Activity separated in each business
function
Coyle,1988
8
Functional
Lamert and Stock,1993
????????????????????????????? ??????????
Logistics ??????????????????????????????????
????? Vice Prez. ?????????????????????????????????
? ???????????????????????????????????????? ????
??????????????????????????????????????????????????
????????????????????????????????????????????
??????????????????????????????????????????????????
?????
9
Program
??????????????????????????????????????????????????
??????????????????????????????????????????????????
?????????????????????????????????????
??????????????? ??????????????????????????????????
?????????
Dehayes,1972
10
Divisional
??????????????????????????????????????????
??????????????????????????????????????????????????
?????????? ???????????????????????
????????????????????????????? ????????????????????
???????? ????????????????????????????
??????????????????????????????????????
11
General Manager
Horizontal Flow
Logistics
???????????????????????? (Matrix) Lambert,1993
Vertical Flow
12
????????????????????????????????????????????(Thir
d Party/Logistics Contract)Outsourcing Strategy
  • ??????????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ? ????????????????????????????????????????
  • ???????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ??
  • ??????????????????????????????????????????????????
    ???????????????????????????????????????????

13
Strategic Planning for Logistics Management
PerformanceAppraisals
Goal Setting
ResponsibilityPerson
Strategic Planning
Mission
ProgramSetting
Scheduling
ProjectPlanning
14
Strategic Logistic Planning
  • Goal ???????????????????? ???? ???????????
    ???????? ?????????
  • Mission ?????????????????? ???? ????????????
    ?????? ????????????? ??????????????? ????????????
    ??????????????????
  • Program ???????????????? ????????
    ?????????????????????? ???????????????????????????
    ??????????????????????
  • Project Planning ???????????????????????????????
    ?????????????????????????????????????????????????
    ??????
  • Schedule ???????????????????? ???????????
    (Gantt charts)
  • Responsibility Person ??????????????????????????
    ??????????????
  • Performance Appraisals ????????/????????????????
    ????????

15
??????????????????????????????
  • To be continue

16
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  • ????? ?????????????. ?????????????????????????????
    ???
  • ?????????????????????????????????,--??
    ?????? ?????.???????????????
  • ????? , 2550.
  • ????? ?????????????????????? ?????????
    ?????????????????????????????? ?????
  • ??????????????????? , --????????
    ?????.??????????????? ????? , 2550.
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