Title: Message received
1Message received
Write and reply
Server
2Wireless Connectivity/Messaging/Content
Management Solutions
Sales Data
Receive Mail
Export data
Send Email
Production Report
New Mail Alert
Stock alert
New Price List
M I S Data
Cell_at_pps
3What is Cell_at_apps ?
CellApps Script Engine allows you to integrate
any Data with Simple Scripts
4What is Cell_at_apps ?
- Cell_at_pps is an SMS Application Development
platform, - with following functionality
- Two way SMS Application Development Platform
like Ticket Booking etc. - Integrated Messaging Support
- Integrated Support for ODBC Databases or any
of the information source like website or your
MIS/ERP Applications for data access. - Reporting Tool for Usage Analysis and Billing
. - Access Control based on Mobile No
- Inbuilt Messaging and Web Server
- Inbuilt parser and script wizard to design
applications.
5 Feature 1 Get Emails Alerts on your mobile
Feature 2 Send/Receive Emails from Mobile
6 Feature 3 Send SMS from any PC
7 Feature 4 Get Data from any Web
Site/Database
8Screen Shots Console Screen
9 Screen Shots Configuration
10 Screen Shots Wizards
11 Screen Shots Wizards
12Screen Shots Database Script Definition
13Screen Shots Website/URL Script Definition
14 Screen Shots Billing/MIS Module
15 Advantages
- Guaranteed real time access
- Cost effective and fast virtual private network
for transaction management
- Mobility, thus units could be setup at any
location and can be taken to any new location
conveniently
- Can control units all across the globe through
common server under same cost constraint.
16 Disadvantages
- Lower Bandwidth and hence only limited traffic
should be allowed
- Recurring cost per message
17 Cell_at_pps Architecture
- Central CellApps Server
- Support for adding application handlers
- can support any session based transaction
application development like trade applications
- Dynamic content Handlers
- can download and access the data as per defined
grammar from any web page and publish as per
output grammar
- VB/VC API for complex handler programming
18 System Requirements
- IBM Pentium machine with min 64 MB RAM and 400 MB
free space
- Cell_at_pps Wireless Connectivity Module
- RS232 connectivity with PC
- Internet Connectivity ( if website access needed)
19 Application Areas
- The application areas are in the field of
- Manufacturing/operations
- Logistics
- Sales and Marketing
- After-sales service
- Based on flow of communication applications could
be broadly classified as - Business to Employee
- Business to Customer
- Machine to Business
20 Mobile Office
- Communication/collaboration services
- Email
- Unified messaging
- Groupware messaging
- Personal information management services
- Organizing tools
- Calendar
- Contacts
- Task Lists
- Productivity tools
21 Mobile Office
- Information access services
- Access to corporate databases
- Work/role specific services
- Access to personal files
- External information services
22 Mobile Office-Case Study
- Rasna Sales force Automation on SMS
- British Gas Utility Information Services
- Mudra Communications HRM application on SMS
- LT Server Alert/Monitoring on SMS
- Maize Products ERP on SMS
- First Flight Consignment Tracking on SMS
- Asian Granito Sales and Order Tracking on SMS
23 Mobile Office-Case Study
- Allianz Bajaj Insurance Agent Management SMS
- MailOnPhone Emails on SMS
- Torrent Power SMS from Intranet
- RD Sales SMS advertisement
- Ask4Ticket Movie Tickets on SMS
- InfoOnPhone Stock Quote on SMS
- Cadila Zydus Field Forces (MR) Management
- Sahegal Autoriders Pvt. Ltd., Pune.
24 Utility Information Services
SMS is being used for all types of utility
companies to provide information to their
consumers. Whether is Railways or a Gas supplier
or an electricity supplier. All of them are
providing access to their database and current
status on SMS. This makes the Utility services
access easy for the consumers.
Case Study British Gas
25British Gas-Utility Information Services
- Client Profile a Leading Gas Utility Company in
India.
- Requirement wanted a mobile information system
for Billing and Customer Care for his 1 million
subscribers.
- What we offered
- SMS based payment reminder
- SMS based customer management system
- Based on Cellapps Corporate Server
26 Features
- Utility bill alerts are send on SMS
- Payment receipts are send on SMS
- Alerts send to users for non submission of
payments
27 How it works?
HO office PC with Cellapps connected to a GSM
modem
28 SMS in Commerce
SMS based simple m-commerce application like
Movie ticket booking or hotel reservation or
Cadbury chocolates on a vending machine from SMS
have become popular. Many such commercial
applications are being deployed on SMS.
Case Study Ask4Ticket
29 Ask4Ticket- M-commerce on SMS
- Client Profile a m-commerce company in India
- Requirement wanted a mobile system for movie
ticket booking
- What we offered
- SMS based ticketing system
- Based on Cellapps Corporate Server
30 Features
- Mobile users can book movie tickets
- Alerts send to users on booking confirmation
31 How it works?
HO office PC with Cellapps connected to a GSM
modem
32 Emails on SMS
Email has revolutionized all businesses and it
has become critical for all the executives
whether in office or on move to remain in touch
with their emails. The SMS gateway make their
mobile number an email address and also enables
access to their email box on SMS. Thus they can
write mails or check mails from Mobile using SMS.
The new mail arrivals comes as SMS alert message.
Most of the business enterprises are enabling
their Mail server for better productivity and
response time.
Case Study Ask4Ticket
33 Feature 1 Get Emails Alerts on your mobile
Feature 2 Send/Receive Emails from Mobile
34Making ERP SMS enabled
Companies are making their ERP SMS aware so as
they get alerts on their mobile and their
executives are powered with latest information,
wherever they go. The Information Mobilization
is done by many organization, which Includes
Maize Products, Essar.
Case Study Essar
35Essar SAP on SMS
- Client Profile a Leading Steel company in India
- Requirement wanted to mobilize SAP
- What we offered
- SMS based interface for SAP ERP
- Based on Cellapps Corporate Server
36Features
- Mobile users can send daily progress report on SMS
- Reports get automatically updated into database
- Alerts send to users for non submission of reports
- Leads tracking and Management on SMS
37How it works ?
HO office PC with Cellapps connected to a GSM
modem
38SMS in Finance and Stock Broking
Brokers from small and large financial firms in
India are updating their clients on the latest
market fluctuations by SMS, suggesting investment
options, including derivatives strategies, in
real time. SMS is the best solution as the
client can attend to it as soon as he finds time.
It helps them take instant decisions. It is very
effective and investors get in touch with the
brokerage houses fast.
39SMS in Banking
SMS could be used for account information queries
these including account balances, deposits and
withdrawals as they occur. Indian Banks like
ICICI, HDFC are also providing facility to check
bank balance, do stop payments from SMS to their
clients.
40Sales Force Automation
SMS could be used for mobile sales force
management. Sales Force could use SMS for
sending daily reports, lead status, file expense
reports and also use the same to query product
availability and prices.
Case Study Rasna, Asian Grainto, Cadila Zydus
41Rasna Sales force Automation on SMS
- Client Profile a Leading FMCG company in India
- Requirement wanted a mobile system for sales
force management for 2000 sales employee spread
across India
- What we offered
- SMS based reporting and lead management system
- Based on Cellapps Corporate Server
42 Features
- Mobile users can send daily progress report on SMS
- Reports get automatically updated into database
- Alerts send to users for non submission of reports
- Leads tracking and Management on SMS
43How it works ?
HO office PC wth Cellapps connected to a GSM
modem
44Asian Granito Order Management on SMS
- Client Profile a Leading Ceramic Tile company in
India
- Requirement wanted a mobile system for sales
force and order management for 1000 sales
employee spread across India
- What we offered
- SMS based online inventory checking and order
management - Based on Cellapps Corporate Server
45 Features
- Mobile users can check inventory of different
tiles
- They can confirm order on mobile and also check
order status
- Alerts are send to users about available stocks
46How it works ?
HO office PC wth Cellapps connected to a GSM
modem
47Cadila Zydus Field Force Management on SMS
- Client Profile a Leading Pharmaceutical company
in India
- Requirement wanted a mobile system for sales
force and order management for 5000 Marketing
Representatives spread across India
- What we offered
- SMS based sales management system
- Based on Cellapps Corporate Server
48 Features
- Marketing executives can send sales reports
- Alerts are send to users about available stocks
- Schemes information and meeting schedules can be
sent on mobile
49How it works ?
HO office PC with Cellapps connected to a GSM
modem
50CRM Solutions
SMS is being extensively used for CRM solutions
like Loyalty building programs, surveys, repeat
business generation and providing information
access to the customers. The CRM applications
includes basic chat application which customer
can provide on their web site which could be
attended by their support staff who may be in
field and reply to the same on mobile.
Case Study V-Mart
51 V-Mart-CRM solutions on SMS
- Client Profile a Leading Retail Store in India
- Requirement wanted a CRM system for their
loyalty program
- What we offered
- SMS based loyalty management system
- Based on Cellapps Corporate Server
52 Features
- Advertisement messages could be sent to regular
buyer databank
- Discount coupons could be send on SMS
- Important event reminder like Birthday,
Anniversary etc can be sent on SMS
53 How it works?
HO office PC with Cellapps connected to a GSM
modem
54SMS in Marketing
Realizing the significance of this mode of
marketing, Indian marketers are increasingly
opting for mobile marketing techniques to connect
with their target audiencedirectly. And with
around 100 million subscribers in the country,
the concept of mobile marketing is rapidly
gaining momentum. SMS has been extensively used
by Political Parties and company like Coke
Case Study RD Sales
55 RD Sales-Advertisement on SMS
- Client Profile a mobile phone distributor for a
Leading Telco in India
- Requirement wanted a SMS based marketing system
- What we offered
- SMS based bulk advertisement system
- Based on Cellapps Lite Server
56 Features
57How it works ?
HO office PC with Cellapps connected to a GSM
modem
58Auto Dealer and Authorised Service Station
Solution
SMS is being extensively used for CRM solutions
like Loyalty building programs, surveys, repeat
business generation and providing information
access to the customers. The Auto Dealer and
Service Station applications user automatic SMS
generate when customer vehicle is ready. Also
reminder of Insurance , Service Due etc. The
Customer can also direct query to application for
Price, Scheme, Status of Vehicle when they put in
service etc. Also Dealer use for Customer b-day
and anniversary reminder for more sales.
Case Study Sahegal Autoriders Pvt. Ltd., Pune
59Sahegal Autoriders solution on SMS
- Client Profile a Leading Hero Honda Dealer and
Authorised Service Station in Maharashtra
- Requirement wanted a SMS Solution for on line
Price,Scheme,On line Status Check of serviced
vehicle and CRM Application.
- What we offered
- SMS based Auto Scheduling and Auto request
- Based on Cellapps Corporate Server
60 How it works?
HO office PC with Cellapps connected to a GSM
modem
61 Thank You!!!