TRANSPORTE PЪBLICO INTELIGENCIA COLECTIVA & WEB 2.0 Problemas y deficiencias actuales vs Ideas de cara a futuro

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TRANSPORTE PÚBLICOINTELIGENCIA COLECTIVAWEB
2.0Problemas y deficiencias actuales vs Ideas
de cara a futuro
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El automóvil es el Rey
De los 6 millones de desplazamientos diarios que
se realizan en la CAPV El 41,40 andando. El
9,75 en autobús. El 38,60 en automóvil. El
0,87 en bicicleta. El 7,70 en
ferrocarril. Atendiendo a los modos
motorizados El automóvil se utiliza el 68,87
de las veces (86 en el caso del Alto Deba). El
autobús el 17,39 de las veces (13-14 en el caso
del Alto Deba). El ferrocarril el 13,74 de las
veces.
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Problemas del modelo de movilidad actual

• Excesiva dependencia del vehículo privado, que
  deriva en...
• - Infraestructuras colapsadas.
• Atascos, pérdida de tiempo, ineficiencias
  temporales.
• Contaminación (co2, ruido, salud).

- cambio climático - naturaleza y paisaje -
siniestralidad - ()
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Algunas de las posibles soluciones

• y mejores carreteras?

• educar a la gente?

• ciudades compactas?

• gestionar la demanda?

• estaciones intermodales?

• reducir el uso del coche?

• transporte público?

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Más transporte público

• y mejores carreteras?

• educar a la gente?

• ciudades compactas?

• gestionar la demanda?

• estaciones intermodales?

• reducir el uso del coche?

• transporte público?

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???

• y mejores carreteras?

• educar a la gente?

• ciudades compactas?

• gestionar la demanda?

• estaciones intermodales?

• reducir el uso del coche?

• transporte público?

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o una mejor gestión del transporte público?

• y mejores carreteras?

• educar a la gente?

• ciudades compactas?

• gestionar la demanda?

• estaciones intermodales?

• reducir el uso del coche?

• transporte público?

Transporte público mejor gestionado
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Contexto de movilidad actual (1)

• Autoridad central que determina
• Rutas, líneas de transporte, orígenes-destinos
• Frecuencias
• Horarios
• Capacidades
• Localización de paradas
• ()

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Contexto de movilidad actual (2)

• Miles de usuarios, personas, clientes que tienen
  necesidades
• muy particulares y adoptan decisiones
  individuales.
• Rutas, líneas de transporte, orígenes-destinos
  que utilizan (o no)
• Frecuencias que les encajan (o no)
• Horarios que les son adecuados (o no)
• Localización de paradas accesibles (o no)
• ()

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Contexto de movilidad actual (3)
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No sería mejor?





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Y si aprovecháramos

• La inteligencia colectiva es una forma de
  inteligencia que surge de la
• colaboración y concurso de muchos individuos.
• George Pór definió el fenómeno de la inteligencia
  colectiva como la capacidad
• de las comunidades humanas de evolucionar hacia
  un orden de una complejidad
• y armonía mayor, por medio de mecanismos de
  innovación como de diferenciación
• e integración, competencia y colaboración.
• Definición del MIT Groups of individuals doing
  things collectively that seem
• intelligent.
• Old concept, been around since hunter-gather
  societies.
• Whats different now are web technologies.
• How can people and computers be connected so
  that they collectively act more
• intelligently than any individual, group or
  computer has ever done before?
• Pierre Lévy Nobody knows all, everybody knows
  something.

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111?
All around us we see evidence that groups of
people are often less intelligent -and
occasionally more intelligent- than their members
are as individuals. Those who study this
phenomenon often call it "collective
intelligence" (or "collective stupidity").
Collective intelligence has little to do with how
smart the individual members of a group are.
Groups of bright people can be
collectively stupid whereas very ordinary or
dull people can, under the right circumstances,
generate real wisdom.


Tom Atlee - The Co-Intelligence
Institute
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Algunos factores clave

• Diversity
  Sinergy
• Commonality
  Aunthenticity
• Freedom
  Free flow of information
• Memory Trust
• Discernment
  Chaos/Order
• Appreciation of
  complexity
• Possibility/Testing
  Feddback
• People feeling fully heard Tools
• Power equity

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Cuál es el objetivo?
Crear colectivamente un sistema de gestión del
transporte público (rutas, horarios,
frecuencias, capacidades, localización de
paradas) más inteligente y eficiente.
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Soportado en herramientas web 2.0
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Qué es la web 2.0?
Web 2.0 describes the changing trends in the use
of Internet technology that aim to enhance
creativity, secure information sharing,
collaboration and functionality of the web. Web
2.0 concepts have led to the development and
evolution of web-based communities, such as
social-networking sites, video sharing sites,
wikis, blogs and folksonomies.
Key concepts - To harness collective
intelligence - Participation - Transparency
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Primeros pasos
Helsinki Google map (mashup) en versión abierta
(beta), decision-making participation,
feedback Más ejemplos de Google Maps
Boston Google Transit Planear un viaje en
transporte público. Google Latitude 1 y
2 Twitter Commuter feed, Melbourne, Sydney, Red
Jet Ferries. Blogs Sydney, Shangai, USA.
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Blog

• What is a blog? A blog is a web site, usually
  maintained by an individual with regular
• entries of commentary, descriptions of events, or
  other material such as graphics or video.
• Many blogs provide commentary or news on a
  particular subject others function as more
• personal online diaries. A typical blog combines
  text, images, and links to other blogs,
• web pages, and other media related to its topic.
  The ability for readers to leave comments
• in an interactive format is an important part of
  many blogs.
• Blog types
• Personal
• Corporate (internal, external, CEO)
• Collaborative blogs
• Some possible applications in SCM
• Free discussion of issues learn from each
  other.
• Employee and other agents participation
  harness collective intelligence.
• Direct communication between various layers of
  an organization or supply chain.
• A sence of community partners integration.
• New product, services, packaging solutions
  information and feedback.
• Comment logistic problems, ideas and solutions.

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Microblogging

• What is microblogging? Micro-blogging is a form
  of multimedia blogging that allows
• users to send brief text updates (say, 140
  characters or fewer), either to be viewed by
• anyone or by a restricted group which can be
  chosen by the user.
• The content of a micro-blog can be used for both
  business and individual purposes.
• Users can receive updates via several ways
  twitter website, SMS, RSS, email
• Most notable service Twitter
• Some possible applications in SCM
• Blogging utility instantaneous shorter
• SOS window asking for help in day-to-day small
  problems.
• Thinking about whether or not to automate the
  warehouse. Evaluating 3PLs.
• Short messages with suppliers, distributors,
  customers, transporters
• Update any interesting information or incident
  (even inside the enterprise).
• Track and trace product vehicle traceability
  (reception, dispatch).
• Especially useful in transport?

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Wiki

• What is a wiki? A wiki is a page or collection of
  web pages designed to enable anyone
• who accesses it to contribute or modify content.
  Wikis are often used to create
• collaborative websites. The collaborative
  encyclopedia wikipedia is one of the best-known
• wikis. Wikis are used in business to provide
  intranets and knowledge management systems.
• Wiki service providers see here.
• Some possible applications in SCM
• Collaborative intranet.
• Collaborative intra and inter enterprise project
  management.
• Harness collective intelligence.
• Distance, space and time limited meetings.
• 1 logistic project 1 wiki.

Manufacturer
Supplier

• development of logistic operations standards and
  conditions
• definition of joint KPIs
• product data synchronistion
• collaborative logistic process re-definition
• co-development of budgets

3PL
Warehouse
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RSS

• What is RSS? Really Simple Syndication is a
  family of web feed formats used to publish
• frequently updated works - such as blog entries,
  news headlines - in a standardized format.
• Web feeds benefit publishers by letting them
  syndicate content automatically. They benefit
• readers who want to subscribe to timely updates
  from favored websites.
• RSS service providers Google Reader, My Yahoo,
  Bloglines
• Some possible applications in SCM To save a lot
  of time tracking
• Up dates from suppliers, customers and 3PLs web
  pages.
• Interesting blog and wikis instantaneous
  updates.
• Easy track of new article, papers, research
  studies, books in the sector.
• To be informed of everything related to our
  customers, suppliers and the sector in general.

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Collaborative content tagging

• What is social tagging? Folksonomy (also known as
  collaborative tagging, social
• classification, social indexing, and social
  tagging) is the practice and method of
  collaborately
• creating and managing tags to annotate and
  categorize content. Folksonomy describes the
• bottom-up classification systems that emerge from
  social tagging. Folksonomy (from
• folk taxonomy) is a user generated taxonomy.
• Examples Del.icio.us, Flickr.
• Some possible applications in SCM
• To classify and share interesting resources (for
  example all those identified by RSS feeds).
• To classify and share all kind of web-based
  information.
• To harness collective intelligence.

Manufacturer
Supplier

• articles, papers, research studies, posts
• interesting information sources
• collaboratively identify, tag and share

3PL
Warehouse
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Specific applications --- Some examples