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Books

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Book Retailing. Independent bookstores. Book clubs. Direct mail. Mall stores. Superstores. Web shopping. Book Products. Trade books. Mainstay of industry ... – PowerPoint PPT presentation

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Title: Books


1
Books
  • Through history, books have been innovative in
    meeting the changing needs of the times.

2
Influence of Books
  • Scientific progress
  • Started in 1600s
  • Social reform
  • Could the Renaissance have happened without the
    printing press?
  • Literacy
  • First in Latin, later in the vulgar.

3
What was the first book printed in the English
language?
4
Books in National Development
  • Cambridge Press
  • First publishing house in colonies (1638)
  • American Literature became popular in the
    mid-1800s
  • Great literaturegives us new insights into
    ourselves and the people and world around us
    (Vivian)

5
Book Retailing
  • Independent bookstores
  • Book clubs
  • Direct mail
  • Mall stores
  • Superstores
  • Web shopping

6
Book Products
  • Trade books
  • Mainstay of industry
  • Texts Reference
  • Professional
  • College
  • El-hi (K-12)

7
Paperback Books
  • Book publishers adapt to the times.
  • Civil War good example
  • Who was Robert de Graff?

8
Who owns the book?
  • Authors usually give the publishers ownership of
    the book.
  • How do they get paid?

9
Issues Trends
  • Blockbusters
  • What is considered the first blockbuster?
  • Mass marketing

10
Promotion
  • Its all in the name?
  • Art Buchwald once suggested that Snow White and
    the Seven Dwarfs be re-titled
  • The Story of a Ravishing Blonde Virgin Held
    Captive by Seven Deformed Men, All with Different
    Lusts

11
Retailer Bans
  • WalMart
  • Bans books, music, magazines, etc. that it deems
    offensive.
  • Is this good business sense? Is this legal?
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