Toms 60TIBs TIB This I Believe Version: 08.28.2002

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Toms 60TIBsTIB This I BelieveVersion
08.28.2002
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If you dont like change, youre going to like
irrelevance even less. General Eric Shinseki,
Chief of Staff, U. S. Army
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1. TECHNICOLOR RULES! (Passion Moves
Mountains!)2. Audacity Matters!3. Revolution
Now!4. Question Authority! ( Hire
Disrespectful People.) 5. Disorganization Wins!
(LOVE THE MESS!)
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6. Think 3M Markets Matter Most. ONLY EXTREME
COMPETITION STAVES OFF STALENESS. (You can
take the boy out of Silicon Valley, but you cant
take Silicon Valley out of the boy!)7. Three
Hearty Cheers for Weirdos. (Bill Gates, Steve
Jobs, Larry Ellison, Scott McNealy, Craig
Venter et al.) 8. Message 2003 Technology
Change (Info-sciences, Biosciences) Is in Its
Infancy! (WE AINT SEEN NOTHIN YET!)9.
Everything Is Up For Grabs! Volatility Is Thy
Name! (Forever Ever. Amen.) RE-INVENT OR
DIE! 10. Big Sucks. (Mostly.) (VERY Mostly.)
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11. Permanence Is a Snare a Delusion.
(Forget Built to Last. Its Yesterdays
Idea.)12. Kaizen (Continuous Improvement) Is
Dangerous.13. DESTRUCTION RULES!14. Forget
It! (Learning Easy. Forgetting Nigh
on Impossible.) 15. Innovation Is Easy Hang Out
with Freaks. (Employees, Board Members,
Customers, Suppliers, Alliance Partners,
Consultants.)
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16. Boring Begets Boring. (Cool Begets Cool.)17.
Think Portfolio. (Were All V.C.s.)18.
Perception Is All There Is. (Insiders
ALWAYS overestimate the Radicalism of
What Theyre Up To.)19. Action ALWAYS Takes
Precedence. Think R.F!A./Ready. Fire!
Aim. (REWARD SUCCESS. REWARD FAILURE.
PUNISH INACTION.) 20. He Who Makes
Tests the Quickest Coolest Prototypes
Reigns!
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21. Haste Makes Waste. (SO GO WASTE!)22.
Screwups are the Mark of Excellence.
(Do It Right the First Time Is a Very Stupid
Idea.) 23. Play Hard! Play Now! (Cherish
Play!)24. TALENT TIME! (He/She Who Has the Best
Roster Rules!)25. Re-do Education.
Totally. (FOSTER CREATIVITY NOT
UNIFORMITY.) (THE NOISIEST CLASSROOM WINS.)
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26. Diversitys Hour Is Now!27. SHE Is the
Best Leader!28. MARKETING MANTRA Embrace the
BIG THREE Demographics. (1) SHE is the
Customer. (For everything.) (2) Rapidly
Aging Boomers Have ALL THE MONEY. (3)
Green Matters. (TRILLIONS OF Are at
Stake.) (NOBODY Gets It.) (Mere
Programs Will Not Suffice.)29. Re-boot
Healthcare. (UNDERSTATEMENT.)30. WHAT ARE WE
SELLING? Experiences Solutions gt
Quality Satisfaction. (The
Traditional Value-added Equation Is Being Set on
Its Ear.)
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31. DESIGN New Seat of the Soul. 32. Branding
Is for EVERYONE. He Who Has the BEST
STORY Takes Home the Marbles.33.
DRAMATIC DIFFERENCE Only Difference.34.
WORDS/Language Matters a Lot. (E.g.
Three Hearty Cheers for Wow!)35. WHAT MATTERS
IS STUFF THAT MATTERS. (Query 1 Are You
Proud of It?)
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36. eALL. (IS/IT Half-way No Way.)37. DREAM
Big! DREAM Enormous. DREAM Gargantuan.
(These Are XXXL Times.)38. THINK MIKE!
(Michelangelo The greatest danger for
most of us is not that our aim is too high
and we miss it, but that it is too low and
we reach it.)39. There Is Only ONE BIG ISSUE.
Cross- functional Communication.40. Stop
Doing Dumb Shit. (SYSTEMATIZE THE PROCESS
OF UN-DUMBING.)
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41. Beautiful Systems Are BEAUTIFUL.42. The
WHITE-COLLAR REVOLUTION Will Devour
Everything in Its Path. 43. Take Charge of Your
Destiny! BrandYou Moment! DISTINCT OR
EXTINCT!44. Powerlessness Is a State of Mind!
Think King. Gandhi. DeGaulle.45. Pursue
Adventure in Every Task.
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46. EXCELLENCE Is a State of Mind.
(Excellence Takes a Minute.) (No Bull.)47. SHOW
UP! (If You Care, Youre There.)48. YOUR
CALENDAR KNOWS ALL. (You Calendar.) (Mind
Your TO DONT List.)49. LIFE IS SALES. (The
Rest Is Details.)50. Boss Mantra 1 I DONT
KNOW. (I Dont Know Permission to
Explore.)
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51. Management Role 1 GET OUT OF THE WAY.
(Clear the Way.) (Manager Hurdle Removal
Professional.)52. Epitaph from Hell He Woulda
Done Some Truly Cool Stuff But His Boss
Wouldnt Let Him.53. Change Takes However
Long You Think It Takes. (Eschew
Incrementalism.)54. Respect! (Rule 1 Dont
Belittle!)55. Thank You Trumps All!
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56. Integrity Matters! Integrity Credibility.
(Dennis K. Is a Jerk.)57. SOFT IS HARD. HARD
IS SOFT. (Numbers Are Soft. People Are
Not.)58. Try Sunny! (Sunny Begets Sunny.
Gloomy Begets Gloomy.)59. DISPENSE
ENTHUSIASM!60. FUN Is Not a 4-Letter Word. So,
too JOY. (And GRACE.)
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The End.