Bing Ad Center : Its Origin and Advantages

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Bing Ad Center Its Origin and Advantages by
www.ppcadsmanagement.com
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Origin of Bing Ad Center

• Bing Ads (formerly known as MSN Ad center
  or Microsoft Ad center) is a service that
  provides pay per click campaign on both Yahoo and
  Bing Search Engine results. In 2006, Tarek Najm,
  the general manager of MSN division of Microsoft
  led the effort to create MSN Ad center to Bing Ad
  center. The Brand name Bing was renowned only
  as a search engine but it is gradually gaining
  its prominence in the ad management service. As
  the search marketing is growing rapidly, the
  importance of the ad campaign service is also
  growing.

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Advantages of Bing Ad Center

• Affordable campaign Compared to Google,
  yahoo and bing have fewer visitors. Due to this
  less visibility of the advertisements, the price
  and packages for PPC campaign is also less
  expensive.

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Advantages of Bing Ad Center

• Targeting Proper demographics As bing ad
  center is confined to limited visitor, proper
  target group can be used here by differentiating
  the campaign by different age and gender of the
  visitors.

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Advantages of Bing Ad Center

• Sponsored Ads at the top of the page A
  study revealed that most of the people focuses on
  the advertisements on the top and not in the ads
  located on both sides of the page.

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Advantages of Bing Ad Center

• User Friendly Design Last year a study
  was conducted by Catalyst which suggested that
  bing ad center is more user friendly than Google.

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Advantages of Bing Ad Center

• Limited to certain countries As the bing
  ad center is limited to fewer countries,
  competition is less and thus there is greater
  chance of getting higher Return On Investment.

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Advantages of Bing Ad Center

• Importing Adword campaign into ad center
  account The advertisers having account in the
  adword campaign can easily import their account
  into the ad center account and thus can create
  PPC campaign.

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Advantages of Bing Ad Center

• Greater reach after the Yahoo Merger
  After the Yahoo merger, the visitors from both
  the search engines Yahoo and Bing are opting for
  bing ad center campaign management service. Thus
  there is a greater scope to reach a higher number
  of visitors.

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Conclusion

• Thus the professional bing pay per click ad
  campaign ensures a target group with greater
  reach combined with higher return on investment.
  It helps to provide an attractive campaign at the
  affordable price to the targeted visitors. It
  takes care that account is properly maintained
  and monitored to prevent any click frauds and
  scams.
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