Welcome to the world of smartphone apps!!

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Welcome to the World of Smartphone APPS!!
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At the end of year 2011, there were 246 million
active smartphone devices worldwide and out of
that 109 million active iOS and Android devices
was only in the U.S. market. US posses Approx.
41 of worldwide total active installed base.
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And During 2nd Quarter of year 2012, 2 out of 3
Americans who acquired a new mobile phone in the
last three months chose a smartphone instead of a
feature phone.
By Mobile Analytics Firm FLURRY
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Striving to be leader The dragon China, the
worlds second largest app market, had roughly
one-third of the U.S. installed base. The
fastest developing economy China also shows
fastest growth in app usage. Mobile Analytics
Firm FLURRY
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China was at the 10th Position in terms of
application session. As opposed to that, the
nation now stands behind only the US, making
itself the second largest app economy with App
Session growth rate of 1126. flurry
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If the dragon continues smartphone application
usage at the rate which this Flurry report
suggests, it should soon bag the first position
in the category soon enough.
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China V/S India
A whopping 84 per cent of Chinese youth using
mobiles use these devices for accessing the
internet whereas only 13 per cent of Indian
youngsters use mobiles for data services. Only
10 per cent of Indians aged between 15 to 24
years use smartphones at present.
The Nielsen Company
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Indian Mobile App Scenario
India has less than 50 percent of the number of
smartphone users, than in the U.S. Indian
smartphone users were found to be more active
than their U.S counterparts
in Report Released by Google, along with IPSOS
and MMA (Mobile Marketing Association)
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As per report of flurry, Indian App usage is
increasing. The app Session growth of India for
Quarter 1, 2012 as compared to Quarter 1 2011 was
463. flurry
A major contributor to the fast-changing nature
of smartphones in India is the explosion of
Googles Android onto the scene.
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Mobile App usage in India
100 million apps being downloaded in India every
month. virtueinsights.com
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• As per Nielsen Informate Panel
• Indian spend 40 percent of total active time on
  their smartphones on data-centric activities.
• Women spend the same amount of time on their
  smartphones as compared to men.
• Men spend 50 percent more time browsing the web
  on their smartphones than women.

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Women spend 4 times the amount of time men spend
on Instant Messaging (Chat) applications.
- By Nielsen Informate Mobile Insights
Whats New? We all know how women are fond of
gossiping chatting!!
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But Women have out numbered men in terms of the
Usage of Online Apps
Men enjoy other apps including mobile gamming
more than women
- By Nielsen Informate Mobile Insights
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In India, the smartphone users prefer internet
usage more on their smartphone than on desktop
56 percent of smartphone owners in India prefer
accessing Internet multiple times a day on their
phones. - In report released by Google, along
with IPSOS and MMA (Mobile Marketing
Association)
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Surging Mobile APP Market
The global app market was at 4.1 billion in
2009 set to hit 17.5 billion by the end of
2012.
In 2010, 300,000 applications were downloaded
10.9 billion times. IDC predicts that global
downloads will reach 76.9 billion in 2014 and
will be worth US35 billion.
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Are you still think for introducing Smartphone
App for your Business Model?
Indian Consumer Expectations are also changing.
Make business foray through mobile apps to
penetrate and expand your consumer reach
Canalys (June 2011) Predicts that direct revenue
from the sale of apps, in-app purchases and
subscriptions across smartphones and tablets will
be 7.3 billion in 2011 rising to 36.7 billion
by 2015.
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Leverage the mobility platform to expand your
consumer reach and provide them your product
experience through Mobile APPS.
Contact- Binary Semantics Ltd. Marketing
Department Email- marketing_at_binarysemantics.comP
lot No. 38, Electronics citySector 18,
Gurgaon-122 015, India.Phone [phone]
7660Fax [phone] Website
www.binarysemantics.com
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Welcome To Binary Semantics Ltd.
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