Social Media Marketing

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Social Media Marketing for Small Biz A
Lucrative Option
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Social Media Marketing is fast growing with its
exponential global users, small business can now
leverage this form of marketing to get their
products noticed in the international arena.    
To achieve Success in todays business, we need
to focus on the three basic components namely,
Growth, Profits and Implementation. These
components define the prosperity of any
organization. Here are a few ideas on how Social
Media Marketing could be a lucrative option in
Popularizing the organizations products and
services.
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Relationship Marketing in todays business
In todays competitive business-Relationship
Management is the key component. It is here that
social media marketing and online marketing as a
whole come in place. It shifts your mindset from
using online marketing just to generate leads to
creating deeper relationships with customers and
prospects and improve your "fundability".     A
PAT Model best describes the strategies employed
in Social Media Marketing through Strong
Positioning, Attracting Attention from right
market and Getting Traction with your users
selling more number of times sets a vital record.
We need to create business choreography to keep
and attract clients. Small business marketing
efforts will work only if these things are in
place.
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Funneling Down On Target
In small business, its important to connect with
people in the same geographic area, especially if
you are dealing with products of inelastic demand
(essential products).Targeting your social media
with specific area or keywords, ensures that you
are interacting only with viable leads.    
There are hundreds of thousands of status updates
getting published every minute, so cutting
through the clutter has to be a top priority.
Start small. Starting out to familiarize yourself
with tools like search.twitter.com, and you can
eventually move on to using a more
business-specific tool like Co Tweet or Hoot
suite.
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Proactive is the key
Going after the prospective leads and interacting
with them is the key to turn into successful
closure of business deals. Waiting and tweeting
in unrelated arena may not give you the desired
results.     You need to find out people of
your interest by Joining Facebook groups,
Linked-In groups, check out PeerIndex.net lists
on your genre, and look at a persons Twitter
Grader score. These are so many tools online to
target your exact customer, so make use of them
wisely.
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Recognition of Bad Automation
When youre having a conversation with
potential clients, you need to be real. Spam is
sure to turn people off instantly. Starting a
conversation with qualified leads and growing the
conversation organically from 5 to 10 qualified
leads adds to the bottom line     Streamlining
the process online is possible  through simple
automation process for example scheduling
updates, pulling in from your RSS feed, these are
all great time savers. Ready made templates prove
useful in replying to queries when you see people
tweeting or posting on Facebook but never
automate replies as the result could be
embarrassing. While a Casual visitor may be
replied with a quotation of products may prove
irrelevant to the situation.
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Give others Credit
    There are various opportunities in Social
media like Retweeting is a great way to show your
followers you have your finger on the pulse of
your industry, but a big mistake is just posting
a load of unattributed feeds as your own.
Crediting the original author shows your
credibility. First it shows your users, that you
are monitoring your field and curating some great
content for fans and followers. Secondly it may
be a great opportunity to drive home your ideas
through the words of the author. You can start a
lot of strategic partnerships with just simple
Retweeting.     Social media sites are
exploding with users. Though the ultimate goal is
to maximize the value of the content, savvy
businesses today are focusing and concentrate on
creating interactions that will help turn the
social media users into traffic which converts
into business. For a business without a lot of
time or a very large marketing budget, social
media is a great place for a targeted interaction
to become a viable lead.
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Dont Miss the Giant Gorilla
As a Small Business Owner, you need take on
several roles. When your of Social media for a
little while, leave your followers with some
helpful posts to read, while youre busy doing
your important work. Social media is a great way
to field in lot of customer queries, requests,
support and even research.     Setting up
searches for keywords related to your brand and
creating time to handle request daily, will
ensure that the Giant Gorilla (Prospective Lead)
never escapes your notice. By promptly answering
requests many problems could be solved in its
initial stage.
Cell 9818282106 Email
sanganaktechnologies_at_gmail.com