10 Uses Of Channel Partner Marketing

1
10 Uses Of Channel Partner Marketing
Relayware, Inc.
2

• If not so long ago channel partners choose to
  look right through marketing, today they are
  pushed to make marketing their priority or
  otherwise risk failure. The industry has changed
  and is constantly on the change, and therefore
  are channel partner marketing practices.

3
The Market Is Changing

• Over the past few years, the business environment
  has been subjected to spectacular structural as
  well as functional changes. These changes are
  forcing channel partners to reconsider their
  marketing perspective and here is the reason why

4

• Products are no more searched for or sourced
  through conventional channels that used to bring
  in customers with no considerable marketing
  attempts. Today, search engines are used to
  search for, determine, and purchase products in
  almost 90 of sales.
• The number of channel partners has increased,
  that has turned the business environment into a
  highly competitive one.
• Non-traditional competition has increased as
  well, eating away into the market share of
  channel partners.
• Popular brands are already well-established
  names. They no more invest as much as they used
  to into marketing campaigns, that channel
  partners used to reap the benefits of
  automatically.
• Channel partners are likely to dedicate less
  resources to marketing

5
Best Practices Channel Partner Marketing Practices

• Once the need to reexamine their marketing
  position gets clear, channel partners will need
  to take up a set of best practices made to
  improve their marketing attempts into actual
  sales and leads.

6

• Research and analyze. Despite the fact that it
  seems to be the most obvious step, it is
  sometimes overlooked by channel partners. This is
  the phase of channel partner marketing where they
  should analyze and recognize competition from
  each and every point of view including the way
  they promote their products, the products they
  provide, and so on.
• Bring In Vendor Support. The great thing about
  being a channel partner is that they already have
  their marketing resources. Vendors have already
  place all together and channel partners only
  require to reach out as well as learn from the
  pamphlets, tutorials, demonstrations and what
  ever other marketing resources the vendor offers.
  
• Make Use Of The Power Of Social Media. Social
  media actually defines marketing these days. If
  you aren't on social media, you do not exist.
  This is how the trend goes these days and so
  channel partners should never neglect the amazing
  power of social media marketing to reach millions
  and millions of potential customers.

7

• Improve Your Visibility Online and Offline. Your
  audience must know what you are and so what you
  sell as well as why they should buy from you in
  order to make a purchasing decision. However how
  they could do that if they have no idea you
  exist? Get online, optimize your site, advertise
  in local or even localized newspapers, get on the
  radio, or sponsor events! You need to be visible!
• Learn The Value of Referral Programs. In
  present-day age of "sharing", referral programs
  generate more sales than ever before. They bring
  in more than half of the revenue. People like to
  buy from a place they know or from a place that a
  friend has recommended.
• Do not ever Neglect the Power of Direct
  Marketing. Direct marketing remains to be the
  best friend of any kind of sales business.
  Channel partner marketing should include all the
  methods that modern direct marketing involves
  including email campaigns, client data base and
  prospect databases.

8

• In this context, channel partner marketing is not
  a superficial endeavor however an absolute must
  that can make sure the success of channel
  partners in this highly competitive and also
  permanently changing business environment.

9
For More Information Visit

• Relayware, Inc.
• 303 Twin Dolphin Drive6th FloorRedwood
  ShoresCalifornia 94065USA
• Tel [phone]
• Fax [phone]
• http//www.relayware.com/