Partner Relationship Management

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Partner Relationship Management
Relayware, Inc.
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A peek at the basics

• The word Partner Relationship Management (PRM)
  have been coined to classify the business
  methodologies and even strategies used to control
  the functional relationship in between you and
  your company's channel partners. Channel
  Management Software is the universal term for
  PRM.
• PRM solutions are implemented by way of web
  programs (cloud solution also available) plus can
  be customized in order to meet the precise
  element of business techniques for improved
  operation streamlining.

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Characteristics of PRM

• A comprehensive Partner Relationship Management
  includes essential functions to facilitate
  incorporation of new channel partners, managing
  lead, execution of marketing campaigns,
  performance management, training and even a host
  of other activities. The design is favorable to
  fostering strong business relationship with
  channel partners.
• A number of Gurus examine PRM with Customer
  Relationship Management (CRM). Still, PRM has an
  edge over Customer relationship management in
  that it makes way for more effective control over
  the intricacies of the inherent sales channel
  relationships. Cautious management of them will
  simply boost drive engagement and also
  collaboration.

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Benefits of Channel Management Software

• A PRM solution looks for to establish and also
  reinforce trust to effectively drive the
  communication process in the complete sales
  channel. It paves way for hassle-free
  identification and so quality of conflict with
  the scope of enveloping the complete channel
  partnership field. This creates a highly
  effective system to complete business ends. The
  enhanced engagement and also consequent venture
  will help in increasing your channel partner's
  mindshare. This will end up reflected by awesome
  sales and overall better performance.

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Functional components of PRM

• PRM systems basically are a couple of tools
  paving the way for meticulous organization and
  even control over channel relationships. A PRM
  system draws its lifeblood both from
  technological and also business realms.

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The core elements building up a PRM system are

• a) Managing the training and certification
  factors
• b) Lending assistance for Marketing
  Communications
• c) Introduction to new products and trends
• d) Sales Productivity Tools
• e) Channel Partner On-Boarding
• f) Bolstering new hires

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Why is PRM important?

• The volatile economy and fragile market marked by
  limitless trials and tribulation have triggered
  the panic button for companies. The relatively
  gloomy circumstance is increased by transferring
  customer expectations and so requirements.
• Poising the methods to gain an edge over
  competitors, mandates constructing top notch
  internal and external relationships that would
  care for your company's mission while
  concurrently meeting evolving growth endeavours.
  Resounding success as well as progressive
  attitude get bolstered by open dialogue amongst
  your channel partners. Your company's success in
  today's shifting economy will materialize only
  when connections are developed and also
  maintained for offering resources to channel
  partners to get their businesses reinforced and
  prosper.

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• Strategic allies plus business partners are
  important for keeping your business. Channel
  Management Software stresses on the appropriate
  mode of doing the business. It hones your
  relationship expertise. This is realized through
  permitting free stream of info, promoting the
  trust culture plus aiming the individual business
  goals of channel partners to get the better goal
  of the main company.
• Partner Relationship Management or PRM fosters
  these vivacious spirit through forging and
  merging the individual mindsets into a
  collaborative cloud. This inspires channel
  partners to forsake narrow interests and
  ineffective issues in favor of broader business
  objective. PRM underpins such interdependence in
  a powerful manner and moreover catapults your
  business to multitude heights.

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Relayware, Inc.

• 303 Twin Dolphin Drive
• 6th Floor
• Redwood Shores
• California 94065
• USA
• Tel [phone]
• Fax [phone]

http//www.relayware.com/