2013 SEO Strategy

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2013 SEO Strategy
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• The first thing to say is there will be less
  shortcuts and quick fixes. Gone are the days of
  looking for a loophole in Googles algorithm. You
  need to focus on what Googles audience
  (searchers) want. To do that, I recommend in 2013
  that you stick to three simple rules
• Create an integrated campaign. SEO (Search
  Engine Optimization) is no longer enough. Your
  social media activity, or lack of, is being
  watched! Google is taking an increasing interest
  in how well you are doing on social media. You do
  need to focus your efforts where your audience
  are more likely to be, but there is no opt out
  for this. You absolutely must start building your
  social media campaign. Whats more, it has to be
  part of your SEO.

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• You need to develop your skills as an author.
  The platform you choose to use can be up to you,
  but becoming a content author in 2013 will be
  critical to your success. The best option is to
  write blogs, create videos and podcasts as well
  as slideshows. With this content, you can find
  the right outlet for your content according to
  your audience. You should have a content plan
  that integrates with your social media plan. Plan
  is the right word. Dont spend hours every week
  coming up with ideas, just set a theme and build
  on it. Each piece of content can be fairly
  simple. It doesnt have to be your entire works!

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• Whatever you do author should add value. Adding
  value will attract followers. Start to think in
  terms of how you can help people, not, how you
  can sell to people. As you add value, your
  followers will choose to buy when the time is
  right for them. Lets face it, when was the last
  time you enjoyed being sold to at a time you were
  not ready to buy? There is a magical formula, but
  it is different for everyone for promoting your
  wares. The key is, once you establish a pattern
  of helping people (adding value) your followers
  will not be upset with the occasional plug for
  your products or services. Just make sure that
  even these are of real potential value to your
  followers.
• So, in 2013, be yourself. Be natural. If that
  means creating content of value and sharing it on
  a variety of social media, then you deserve to
  win and you will. Google will love you because
  Googles audience will love you. From all of us
  at Urban Media, we really wish you all the best
  with your campaign in 2013. More details on SEO
  High Wycombe website, please visit.