B2B Marketing Trends in 2013

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B2B Marketing A Flash Back to Understand the
Trending Trends
An Insightful Prediction for 2013
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B2B Marketing A Short Power Nap
As the process by which businesses employ a
multi-layered strategy consisting of web
communications, email, media campaigns and
relationship management for the purpose of
converting targeted business prospects into
customers.
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• Are you on the right track?

• Do you really care of your customers?

• Find a way that makes your Customers smile ?

4

• Maximize the value of the relationship
•  

• Multi-step buying process, longer sales cycle
•  

• Brand identity created on personal relationship
•  

• Educational and awareness building activities
•  

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Coming to the 2013
The change has to flip!
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What Marketing Does?
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Fall of Outbound Marketing With steady decay of
push marketing and increasing focus on customer
centricity, marketing trends in 2013 will see
Inbound marketing rule.
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Rise of Inbound Marketing Let the customers find
you, as the pull strategy suggests the same for
better targeting through SEO, email marketing and
analytics.
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• An era of Marketing Automation
• Will equip you with better options for
  functionality and upgraded methodologies.
• Its a process of people finding your company
  even before they have planned to purchase and
  turning that early awareness into an opportunity
  for generating brand awareness is appealing
  marketers like never before.

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Trending Marketing Innovation, 2013
Definitely to Watch Out !
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Digital Marketing An important tool for demand
generation, Digital marketing with its divine
forms like Geo-Targeting, Social Ad Targeting,
Retargeting and others is expected to rage the
market.
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Integrated Marketing In the age of mixes , this
unmatchable combination of Content and Social
media marketing is going to rule the 2013 B2B
marketing kingdom.
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Mobile Marketing Mobile marketing would be the
new upcoming show stopper as most B2B marketers
are leveraging its benefits to gain competitive
advantage over others. More than half the
million of US are Smartphone users, suggesting a
more focused and faster way to reach target
market.
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Mobile Marketing The new favorite for B2B
marketers
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Content Is King It Was and It Will

• 9 out of 10 marketers are using content marketing
  to fastrack their sales efforts.
• It pioneers in supporting SEO, Pay-per-click,
  landing pages and conversion rate optimisation,
  social media marketing.
• Write content related to your business and
  promote it through blogs, e-books, articles,
  press releases and micro-blogs to draw maximum
  traffic to your website.

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Why we say Content still rules !

• Around 33 of marketing budget is spent on
  content marketing, which is an increase from 26
  in 2012.
• 87 of B2B marketers use social media for
  distributing content in 2013 as compared to 74
  in last year.

• 91 of B2B Marketers use content marketing as
  compared to 89 in 2012.

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Setting up the strategies A New Year is no very
easy!

• Be a part of Pull Marketing Strategy.
• Device a service level agreement between sales
  and marketing team.
• Differentiate your company by implementing a
  multi-level achievable goal strategy.
• Get deep into your sales lead requirements.
• Fine Tune or Replace your Sales Model .

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Mark You Goal, and shoot it!

• Identifying Target markets.
• Initial Market Assessment.
• Explaining current business problems.
• Plan out client solutions.
• Create customer centric communication
• messages.

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Understanding the Budget
Is the marketing really moving

• B2B marketing budgets as a percentage of total
  gross revenues remain steady at 2 .

• 32 of marketing program budgets are allocated to
  awareness, lead generation and nurturing.

• 20 of marketing budgets are allocated to
  marketing operations.

• More than 30 of tactical budgets are spent on
  digital channels.

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Tug Of War B2B v/s B2C In a close conflict of
B2B with B2C, B2B stands out for its strict
nature of service has a complex sales cycle that
requires a comparative logical approach and thus
assured higher return than B2C. Therefore no
doubt 2013 would witness a major leap in B2B
marketing acceptance and popularity.
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B2B Marketing The undefeated champion
Limitless opportunities have opened up for B2B
marketers with the rise of new technologies and
re-integration of marketing channels. B2B
marketing with its unique features will continue
to remain as the personal favorite of marketers
and the undefeated champion.
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