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Ecotourism in BIMP-EAGA

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Title: Ecotourism in BIMP-EAGA


1
Ecotourism in BIMP-EAGA Outlook and
Opportunities
By Bernardino Moningka VegaBIMP-EAGA Business
Council
2
Trends in Tourism
  • Global 2020
  • Arrivals 1,560 Billion
  • Receipts 2,000 Billion
  • Grown from 565M arrivals in 1995 to 843M in 2006,
    and forecast to rise to 1.6B by 2020 (Source
    UNWTO)
  • Long-term growth forecast of 4.2 per year to
    2020
  • Rapidly Growing Asia Pacific Tourism
  • From 79M in 1995, has grown to 167M in
  • 2006 Forecast of 397M by 2020. (Source
  • UNWTO)
  • Global share has risen from 15 in 1995 to
  • 19 in 2006, and expected to capture 25 by
  • 2020
  • 7.3 annual growth rate projected to year
  • 2020 Increase in intra-regional traffic
  • Strong Growth Prospects for ASEAN
  • From 29.7 M in 1995, has grown to 52M in
  • 2006 Forecast of 136M by 2020. (Source
  • UNWTO)
  • Global share has risen from 5.26 in 1995 to
  • 6.17 in 2005, and expected to capture 9by
  • 2020
  • 7.7 annual growth rate projected to year
  • 2020 Increase in intra-regional traffic

Global and regional tourism growth prospects look
robust
3
(No Transcript)
4
Total International Visitor Arrivals to ASEAN
(2005)
5
Major Market Share by Region (1991-2005)
6
Top 10 Visitor-Generating Markets of
International Visitor Arrivals to ASEAN (2005)
Top 10 Generating Markets for ASEAN in 2005
7
Trends in International Arrivals 1995-2006 (In
Millions)
8
Positive Global and Regional Trends Suggest Good
Outlook for Tourism in the Region
  • Improved access and
  • connectivity
  • Strong natural and cultural
  • heritage assets
  • Road map for tourism
  • Institutional framework for action
  • From less than 1million in 1995 to
  • 3.6 million in 2005, forecast to
  • increase to 11 million by 2020

9
Key Trends and Drivers of Growth
  • -ASEAN Open Skies Roadmap
  • (Capital cities in 2008 secondary cities in
    2015)
  • BIMP-EAGA 5th Freedom Traffic Rights Agreement
  • -Increasing Intra Regional Travel in the ASEAN
    Region

10
Key Trends and Drivers of Growth
  • Impact of Low Cost Carriers

Increasing Connectivity
11
Consumer Trends
  • The New Tourist
  • Experienced and independent
  • do it yourself travel bookings, destination
    research
  • Technology Oriented
  • Quality in tourism products value for money
  • Prefers multi-activities and willing to learn
    from other cultures
  • Increasingly environmentally and socially
    sensitive
  • Wants deeper appreciation of destinations visited
  • Shorter but more frequent vacations throughout
    the year

Source Cabrini - UNWTO 2005
12
Consumer Demand and Supply Trendsfor Responsible
Tourism
  • Strong and growing market, but largely passive
  • Travelers Philanthropy Rapidly growing corporate
    consumer commitment to assisting local
    communities
  • Growing concern about environmental impacts of
    tourism activity
  • Surveys on willingness to pay more in support of
    responsible travel products show a growth, though
    few have measured actual consumer practices
  • Growth in smaller, less familiar destinations
  • Variety in tourist demand and destination
    accessibility

Source TIES 2005
13
Emerging destinations in Asia
  • Ecotourism
  • Destinations
  • Sabah
  • Palawan
  • Laos
  • NW Viet Nam
  • NE Cambodia
  • South Central Sulawesi
  • Sarawak
  • Papua
  • Sumatra
  • Yunnan PRC
  • Chilbo, DPRK
  • Himalayas

14
Emerging destinations in Asia
  • Culture Tourism
  • Destinations
  • Siem Reap
  • Hue
  • Luang Prabang
  • Central Java
  • Papua
  • Yunnan PRC
  • India
  • Nepal
  • Bhutan
  • Sri Lanka

15
Emerging destinations in Asia
  • Beach/ Island/Resort Tourism
  • Destinations
  • Bintan
  • Bunaken
  • Nexus Karambunai
  • Langkawi Isl.
  • El Nido, San
  • Vicente Coron
  • Hamilo Coast
  • Kerala Orissa
  • Sri Lanka
  • Laguna Viet Nam
  • Phu Quok Isl.
  • Koh Chong Isl.
  • Group

16
Opportunities for Ecotourism in BIMP-EAGA
  • Development of environmentally and socially
    sustainable tourism products and themes
  • Access to new markets as air access and
    connectivity networks develop as a result of
    opening of skies
  • Development of new marine, beach and ecotourism
    destinations
  • Strengthening of urban tourism through increased
    trade (development of MICE facilities)

17
The Coral Triangle
18
Marine eco-destinations in BIMP-EAGA
19
The Heart of Borneo
Conservation and sustainable development
program aimed at conserving and managing
contiguous tropical forest in the island of
Borneo.
20
Papua Rainforest
Conservation and sustainable development
program aimed at conserving and managing
contiguous tropical forest in the island of
Papua.
21
Sustainable Tourism Product Development
Opportunities
  • Environmentally Responsible
  • compliant with international standards
  • ( e.g. TUI, Blue Flag, Green Globe, etc)
  • neutral or negative carbon footprint
  • Socially Responsible
  • participation of local communities
  • locals given preference in employment
  • provides livelihood opportunities for locals
  • Economically Responsible
  • makes extensive use of local good and services
  • build capacity of local suppliers

22
Challenge Access and Connectivity
But!
Multi-modal network in place
Restrictive Transport Policies
Results in..
Limited Access Connectivity
  • High access costs
  • Low service frequency
  • Low service capacity

23
New Product Development Opportunities
  • The Product
  • Demonstrably sustainable ecotourism and resort
    product themes

Target Market High net worth environmentally
conscious, culture-seeking individuals willing to
pay a premium for demonstrably sustainable
ecotourism and resort destinations Market size
estimated at 5 of global arrivals in 2002 i.e.
35 M (UNWTO, 2002)
  • Probable Market Profile
  • Demographic
  • Baby boomers (between ages 35-54) 43
  • Generation X Y (18-34) 30
  • Mature (55) 27
  • (Source National Geographic Geotourism Study in
    the USA, 2002)
  • By Type of Traveler
  • Geo savvy 29
  • Urban Sophisticates 38
  • Good Citizens 33
  • (Source National Geographic Geotourism Study in
    the USA, 2002)
  • Market Source Areas
  • North America
  • Europe
  • Asia
  • Middle East

Growth Prospects Low 42.35M in 2006 to 53.6 M
in 2012 (UNWTO, 2002) High 42.35M in 2006 to
108.6 M in 2012 (ABTA Survey, 2004)
24
Competitiveness of BIMP-EAGA as an Ecotourism
Destination
  • Competitive Strengths
  • Rich set of complementary natural and tribal
    cultural heritage assets
  • Good human resource base
  • Located within a strongly growing economic region
  • Large nearby growth markets
  • Location within the worlds fastest growing
    tourism region
  • Cooperation framework, road map and institutional
    arrangements in place
  • Developed marine and land destinations (2 of 4
    tropical rainforest and most diverse marine
    eco-system in the world)
  • Competitive Weaknesses
  • Inadequate access and connectivity
  • Inadequate marketing and promotion
  • Insufficient policy and regulatory support
  • Insufficient community participation

Overall weakness are offset by competitive
strengths that make it possible for BIMP-EAGA to
compete successfully with other emerging sub
regional destinations
25
Good prospects for international tourism to
BIMP-EAGA but
Growth of Tourism in the Region
Investment Opportunities
To improve access and connectivity
To develop tourism/ ecotourism products and
facilities
To enhance Marketing Support
Other Opportunities
Increase capacity of infrastructure and
facilities
26
THANK YOU
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