Social Media

1
Social Media

• Communications for the 21st Century
• Dan A. Nelson

2
New Audience, New Media

• Traditional Media losing followers
• U.S. Newspaper readership down as much as 10
• Internationally, newspaper circ. Grows 3
  annually
• More people cite internet than newspapers as
  primary source of news
• Source The Pew Research Center for the People
  the Press

3
The New World Order

• Web 2.0
• New approach to web site design and development,
  focused on user interactions, rather than static
  content.
• PR 2.0 Social Media
• New approach to public relations/communications,
  focused on direct communication with individuals
  and groups through digital channels.
• (see http//www.briansolis.com )

4
Social Marketing

• Direct communications to individuals
• One-on-one, in vast numbers, all at once
• Blog posts
• Email alerts
• Facebook updates
• Twitter feeds (tweets)

5
The Basics

• Online services and tools
• Social Networking
• Facebook
• MySpace
• LinkedIn
• Plaxo
• Classmates
• Reunion

6
Social Networking

• New Media/Social Media
• New Tools for old trades
• Easy one-on-one communications, on a mass
  scale.
• Fastest growing form of public relations and
  marketing
• Obama was No. 1 Twitter user for months leading
  up to election, base on number of followers.

7
The face of Facebook

• 175 million users, with another 5 five million
  new users a week.
• 18- to 24-yo lt 25 users.
• Fastest growth rate 40-55 yo

8
Facebook - components

• Pages, Groups, Events
• Pages Individual profiles and updates
• Groups Pages for agencies, groups,
  associations, etc.
• Events Pages for specific happening, events.

9
Facebook - content

• What to Post
• Photos Posters, air quality images, signs, etc.
• Videos Anything from your 30-second PSAs to
  self-produced digicam vids of smoking burn
  barrels
• News updates, or tweets
• More on tweets later!

10
Facebook - Page
11
Facebook - Group
12
Other SM Sites

• MySpace.com
• Plateaued at 130 million members
• Used mostly by younger audience (teen and college
  aged)
• Heavily favored as playground for music lovers
• LinkedIn
• Professional connections, especially for
  employment/biz networking

13
Blog Posts

• Consider regular updates to your website using
  new blogging tools.
• CMS Content Management Systems
• Wordpress
• Joomla
• Automatic feeds to FB, Twitter, SMS (short
  message service), etc.
• Blogging provides the dynamic content needed
  keep visitors coming back!

14
Email Alerts

• Automatic digital message delivery to those who
  register.
• Services available that can be integrated into
  any website with LITTLE website/formatting skills
  needed
• www.mailermailer.com - free service for limited
  messaging.

15
(No Transcript)
16
Twitter

• Micro-blogging service
• Maximum post 140 characters
• Twitter posts are known as Tweets
• Twitters logo is a small bird

17
Twitter

• Registered twitter users can follow any other
  user, and be followed by any registered user.
• Used extensively as a social friends tool
  initially
• Growing business use
• Obama used Twitter to send headlines to millions
  of voters every day before the election.

18
Twitter

• Registered twitter users can follow any other
  user, and be followed by any registered user.
• Used extensively as a social friends tool
  initially
• Growing business use
• Obama used Twitter to send headlines to millions
  of voters every day before the election.

19

• What Tweets looks like
• Lancearmstrong Another tough day at the ToC. Had
  a spill half way. Moto with a photog crashed in
  front of me and I t-boned them. Body's ok tho.
• Lance Armstrong about 24h ago via TwitterBerry
• ORCAA_Dan EPA to improve kids's health, monitor
  air toxics around schools. http//bit.ly/oRSD9
• 19 minutes ago from web
• Who uses it?
• 2.5 million people visit Twitter.com each month,
  growing at about 300,000-500,000 users per month
  and up over 440 since this time last year.
• (Source PR2.0 blog at www.briansolis.com )

20
Twitter - What to Post?

• ORCAA tweets one or twice daily about Burn Bans,
  upcoming events, specific programs (news about
  woodstove change-outs, lawn mower exchanges,
  etc.)
• Tweets can be posted from computers, cell phone
  text messages, iPhones/Blackberries, etc.
• Tweets can be RECEIVED as text messages, email
  alerts, etc.

21
Twitter Other Uses

• Skills building/technology updates
• Use of Hashtags () to categorize tweets
• Weekly twitter Conference between PR
  professionals and journalists
• Enter search page of twitter.com or tweetchat.com
  and enter
• journchat
• Moderated discussion about use of Social Media
  tools in new communications world.

22

• Other Web 2.0 Tools
• YouTube
• Create account and post your agency PSAs,
  education videos, etc.
• RSS feeds
• Enable RSS on your website/Blog
• RSS Really Simple Syndication
• Provides news feed to anyone who subscribes to
  your RSS
• Digg, Stumble, FriendFeed, deddit, etc.

23

• THANK YOU!
• Dan A. Nelson
• Public Information Officer
• Olympic Region Clean Air Agency
• www.orcaa.org
• Dan.nelson_at_orcaa.org
• Twitter ORCAA_Dan
• Facebook Group
• Olympic Region Clean Air Agency