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Title: Pnhsieh@ntu.edu.tw

1
??? ??????

???
??????????
Pnhsieh_at_ntu.edu.tw

2
Marion Shaub in FedEx

Work a mans job
File her complaint
Over weight package, no one help her
The Officials did nothing to stop the harassment
File a suit against FedEx for sex discrimination
and retaliation
Equal Employment Opportunity Commission awarded
Marion more than 3 million
2.5 million as punishment because FedEx didnt
protect her civil rights as an employee.

3
????

???5,500??,???????triple-tall nonfat
mochas,????????

4
coffee experience

Starbucks?????????????????????????
57,000????????????????????,????????,??????????(cof
fee experts)
???????????????????????????????(?????????20??)
Elevating the coffee experience

Starbucks?????--?????,??????!
2004???Interbrand???,Starbucks (99)
????????????,?????100?????????,????????????,??????
????

????????,?????????,???????????????????????????????
??,????????????,??????????????????????????????????
,????????????????????,????????????????

?????????Interbrand 2001?????????????????,?????17.
57????????,?????????IBM???????5?6??????????,??????
??,??,??Interbrand?????????,??74?????????????,????
??88?????,???32???,?????????????????????,????????
?????????10????,?????????

8
???????

1987?1998?,???????????????100??????????,??????,???
??????????????????,???????????????????????????????
,????????????(Howard Schultz)??????????????,??????
???????????????,????????????????????????????,????
??????????????????,???????????????????????,???????
??????,????????????????????,?????????????????????,
??????????????????????????????????????,???????????
,??????????????????,??????????,???????????

??????????????,??????????????????????????,????????
???????????????????????????????????????????,??????
?????????????,?????????????????,??????????????????
??????,??????????????,?????????,??????????
???????(Third Place)

10
http//www.ourfishbowl.com/brand_val/best_brands_0
5/2005_rankings_dollars.pdf
11
??????

human resource management, HRM
???????,?????????????????
??? ?????? / ??(outsource)

12
????????
13
?????

ROC ??????
???????
USA ??????(Affirmative Action Programs)
??????????????????
????/????
?? ??
?????????????,??????
???,???????(???????)
??????
?????

14
???????

???????????????,??????????
????
?????????????????
???????????????????
?????
???????????????????????????????,???????????
???
??????,???????????

15
???????

??
????                    ???? ??
          8?? ??3??????
4?? ??2?3????      1?? ????2????          5?
???
??????????,????

16
???????

??????
???????????????,????????????????,???????????,?????
??????????????????,?????????(??????)
????????????
???????????,?????????????
????????????????????????????
??????????????????????,????????????????????????,??
?????,??????

17
???????

?????
???????,??????????(??????)
????????????????
????????????????????????????(???)

18
?????

11????????
???????????,????????
?????????????????
??????(collective bargaining agreement)
????????????????????????????
???(management rights)
???????????
?????????????????????????????

19
(No Transcript)
20
(No Transcript)
21
?????????

??????????????????????????
????????????????????
????
????????
????????(human resource inventory report)
????(job analysis)
?????(job description)
?????(job specification)
???????????,????
??????????(??/??????????)

????(job analysis)
??????????????(skills)???(knowledge
???(ability)???
?????????????????????????????????????????????????
?
Skills
Knowledge
Attitudes

?????(job description)
????,???????????????????????????
???
???
???
????
??
??
????(hierarchy)
??(assignment and responosibilities)

?????(job specification)
???????????????????
?????????????????????

Job description
?????????????
Job specification
????????????

26
?????????

?????????
???????
???????????????????

??????? Sloan Alfred? ???????????,??????????????,
???,???????????????
???????,????????????
27
?????

??(recruitment)
?????????????????
??(decruitment)
??????????????

28
???????
???? ????
29
???????????????????

2000 HR ????,???2005?IT????1.6millions?????
??????IT?????????,????80????????
?????,?80????????
????????

30
????????

???????????????
Microsoft????IT??,???
OnLink Technology????????????????????????
???????????????,????????????,?????????????
?????????????????
Cisco????,???????(homeless shelters)

31
?????
32
???????
????????,????????????
??
???
??
??
????
33
????

???
?????????????
??????(performance-simulation tests)
?????????(???)
????????(?????????)
??
Stress interview????
?????
Realistic job preview (RJP)?????????????????
????
??

Blog
34
????????

????
??
????
??

????? ?????
25,000 ? 35,000
9????? ??????
????(?????) ? ??

33 ?????????, ??,??, ????, ???? 30 ???? 11 ????
35
????????

??(orientation)
????????????????
????(employee training)
??????????????????,??????????????
???????????
????
????(employee development)
???????????????????????????????

36
???????????
???????
??????? ????
?????,??,???? ????????
????? ???????? ???????
????????? ?????????
37
????
???? (On-the-Job Training)
???? (Job Rotation ) ????,??????????? ????
(Understudy Assignments) ??????????????? ???, ??,
??, ???
????????
????????
38
????
???? (Off-the-Job Training)
???? (Classroom lectures) ????, ?????????? ??
(Films and videos) ?????? ???? (Simulation
exercises) ????, ????, ????, ???? ???? (Vestibule
training) ???????????????????
39
????

??????
(performance management system)
???????????????????????????????????????

40
???????
METHOD ADVANTAGE DISADVANTAGE
Written essay Simple to use More a measure of
evaluator? writing ability than of
employee? actual performance Critical
incidents Rich examples Time-consuming lack
behaviorally based quantification Graphic
rating Provide quantitative Do not provide depth
scales data less time- of job behavior
consuming than assessed others BARS focus on
specific time-consuming and measurable
job difficult to develop behaviors measures Mult
iperson compares employees Unwieldy with large
with one another number of employees MBO Focuses
on end Time consuming goals
results- oriented
41
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