Current Strategic Goals and Priorities

1
Current Strategic Goals and Priorities

• Planning process must integrate and rationalize
• AOG Strategic Goals 2006-2008
• AOG Strategic Priorities (11/12/04) board
  approved for the Strategic Communications Plan

11 Feb
11 Feb
2
AOG Strategic Goals 2002-2008

• Promote interest in and dedication to the
  mission, ideals, objectives, activities and
  heritage of the Academy.
• Provide appropriate programs and services to
  support graduates, cadets, the Academy, the
  membership and other stakeholders and supporters.
  
• Develop a philanthropic environment which
  enhances the Margin of Excellence programs at
  the Academy and the ability of the AOG to
  accomplish its mission.
• Increase annual recognition and value of the
  Academy, our graduates, and the AOG.

11 Nov
11 Nov
11 Nov
11 Nov
3
AOG Strategic Goals 2002-2008 (contd)

• Facilitate mutually beneficial relationships
  between, among and for graduates, cadets, the
  Academy, the supporters and the AOG.
• Encourage outstanding young people to attend the
  Academy, excel and graduate.
• Ensure a strong, enduring, dynamic AOG for the
  future.
• Ensure a strong, enduring, cooperative
  relationship with the Academy.

11 Nov
11 Nov
11 Nov
ongoing
4
AOG Strategic Priorities (11/12/04) Board
Approved for Strategic Communications Plan

• Be an advocate for the graduate community to the
  Academy senior leadership and an effective,
  value added communicator of Academy issues and
  AOG positions to all graduates.
• Increase graduate membership and connectedness.
• Establish the AOG as integral to the Academys
  efforts to building leaders of character for the
  nation.

11 Nov
11 Nov
ongoing
5
Strategic Priorities (contd)

• Work with the Academy Public Affairs office to
  create a trust bank among graduates and members
  of the general public.
• Meet financial objectives of the capital
  campaign.

ongoing
2009
6
BRC Strategic Plan Recommendations

• 1. Develop and publish a Strategic Plan
• 2. Five (5) year plan
• 3. Roll forward on annual updates
• 4. Draft plan vetted with Senate and reported
  to the Board
• 5. Approve annually

11 Nov
11 Nov
11 Nov
11 Nov
ongoing
7
Governance Issues

• New Bylaws adopted by membership on May 4, 2006,
  with Board size of 15 (11 elected/4 appointed)
• Transition to Board size of 17 by July 1, 2006
• Transition Plan for 2007
• Establish Class Advisory Senate
• Conflict of Interest (Governance Committee
  responsibility)

• Policy and Operating Manuals
• Develop and publish
• Incorporate standing policies and operations
  practices
• Study best practices
• Minimize
• Closed meetings
• Telephone/Electronic meetings

8
BRC Policy Recommendations

• Communications
• Place priority on graduate communication
• Implement Strategic Communications Plan
• Strengthen chapter links
• Advertise services conduct survey

• Advocacy
• Advocate a stronger graduate voice
• Respond with single voice as appropriate
• Inform graduates
• Establish committee to track legislation and
  develop policy

9
Campaign Steering Committee ObjectivesAs of
December 12, 2005

• Provide leadership to development program
• Continued progress on Building Leaders of
  Character for the Nation campaign
• Continue to build a culture of philanthropy at
  the Air Force Academy
• Increase overall cash flow to AOG

10
Graduate Dependent ScholarshipAs of 12 May 06

• Assistance to graduate members dependent
  children
• Reviewed record-breaking 96 applications
• Selected 11 recipients for 2006/2007 school year
• Results to be announced after this Board Meeting
• Budget Requirements 10K for Scholarship Pool,
  plus administrative staff support, printing,
  shipping costs

11
Alumni Relations CommitteeAOG Survey

• Objective to survey the AOG community to
  understand what our membership values, what they
  dont value, and what they would value
• Action Plan ready to sign contract and execute
• Results Expected and Measurements survey
  results will provide priorities/strategy vectors
  for AOG
• Schedule
• Budget Requirements well within budget
  allocation

12
Alumni Relations CommitteeElectronic
Communications

• Two (2) Near Term Objectives
• Ensure comprehensive capability to support
  electronic register
• Action Plan End state defined, technically
  supportable
• Results/Measurements Implementation plan TBD
• Schedule Implementation plan TBD
• Budget Requirements Budget is scoped, some
  definition work remains

13
Alumni Relations CommitteeElectronic
Communications

• Provide quality e-community to enable AOG
  strategic objectives
• Action Plan Detailed implementation plan at
  work
• Results/Measurements Implementation plan TBD
• Schedule Implementation plan TBD
• Budget Budget is scoped, some definition work
  remains

14
Nominating CommitteeAction Plan Nominating
Administration
10
15
Nominating CommitteeAction Plan Information
Management
11
16
Nominating CommitteeAction Plan Recruiting
Candidate Support
12
17
Nominating CommitteeAction Plan Election
Administration
13
18
Nominating CommitteeResults Expected
Measurements
14
19
Nominating CommitteeSchedule
15
20
Nominating CommitteeBudget Requirements
16
21
GOVERANCE COMMITTEESTOPLIGHT CHARTS
12 August 2006
22
Oversee Evaluate AOG Governance

• Report the governance process to the Board at
  the May meeting

Y
12 August 2006
23
Oversee Evaluate Board Functionality

• Establish oversight/self-evaluation process
• Select a Board self-evaluation process by CY 2006
  3rd Quarter
• Conduct the first annual Board self-evaluation
  and report to the Board by CY 2006 4th Quarter
• Recommend committee minutes policy or process
• Recommend process for reporting Statutory
  Committee compliance with the Bylaws

Y
G
Y
R
R
12 August 2006
24
Determine Voting Procedures

• Evaluate electronic voting procedures
• Review voting tabulation procedures
• Determine ballot composition (joint w/Nominating
  Committee)

Y
Y
Y
12 August 2006
25
Oversee Evaluate Class Advisory Senate

• Establish an oversight process
• Review the concept for the Class Advisory Senate
  as developed by the Alumni Relations Committee

Y
Y
12 August 2006
26
Compose Governance Committee

• Establish committee size IAW Bylaws
• Establish recurring meeting schedule and
  procedures
• Recruit non-Director members for Board approval

Y
R
Y
12 August 2006
27
Ensure AOG Practices are Consistent w/Bylaws

• Review AOG Operations Manual, policies and
  procedures for compliance with the Bylaws on an
  annual basis
• Report to the Board at the November meeting

Y
Y
12 August 2006
28
Address Ethics Issues

• Establish process for addressing ethics questions
• Identify three (3) independent ethics advisors
  for potential assistance with ethics issues

R
R
12 August 2006
29
Adjudicate Conflicts of Interest

• Establish process for adjudicating conflict of
  interest questions

Y
12 August 2006
30
Periodically Review Bylaws

• Establish process for systematic review process
• Collect suggestions on an ongoing basis for the
  next Bylaws review
• Review Bylaws in even-numbered years and present
  recommendation(s) to the Board at November
  meeting of even numbered years starting in 2008

R
Y
R
12 August 2006
31
STRATEGIC COMMUNICATIONSOBJECTIVES
32

• Objective Tell the Academy story through the
  accomplishments of graduates and cadets
• Action Plan Use the following programs and media
  products to achieve objective.
• Checkpoints Magazine
• Press Releases/Contacts
• Briefings to graduates/cadets/parents/liaison
  officers/Academy and Air Staff/BOV
• Contact with congressional offices
• MovieWings of Honor
• Distinguished Graduate Award
• Flight of Excellence
• ZoomiEnewsE-Post cards
• Website
• Mitchell Hall Heritage slides
• Distinguished Graduate Award
• Jabara Award
• Radio advertising and interviews
• Appointee mini-CD

33

• Results Expected Active and robust program to
  capture and share the accomplishments of
  graduates and cadets through the accomplishment
  of above items, i.e., recognition from the
  Council for the Advancement and Support of
  Education (CASE) for outstanding products.
• Schedule On-going through the yearsee
  Communications Calendar outlining yearly project
  schedule.

34

• Objective Create a Trust Bank among graduates
  
• Action Plan
• Survey graduate community
• Ask graduates for opinions on controversial
  issues
• Let graduates know what feedback the AOG is
  providing
• Encourage graduate participation in Academy
  programs
• Get Board involved in communicating AOG positions
  and responding to constituents
• Use Graduate Leadership Conference (GLC) to
  educate graduates about Academy issues and
  programs and receive feedback/suggestions
• Follow-up with GLC attendees
• Identify key graduates to participate in major
  Academy programsNCLSFalcon Heritage Forum
• Show we care by being responsive to feedback and
  correspondence on a timely basis

Y
35

• Results Expected Survey will provide direction
  for better communications. More responsiveness to
  graduate concernsbetter feedback loop increased
  graduate participation in AOG and Academy
  activities.
• Schedule Survey summer 2006request for feedback
  on-going

36

• Objective Be an advocate for the graduate
  community to Academy and Air Force senior
  leadership, the Board of Visitors (BOV) and key
  supporters/influencers
• Action Plan
• Survey graduate community
• Ask for graduate opinion on controversial issues
• Briefings at all BOV meetings
• Briefings during Corona
• Meet with key leaders in Washington DC
• Invite visiting general officers and key
  supporters/influencers to AOG
• Results Expected Connect Academy and AOG to Air
  Force leadership and key supporters/influencers.

37

• Schedule
• Quarterly BOV meetings
• Annual Corona meeting at USAFA
• Visits to Washington DC
• Meetings with key supporters/influencers as
  opportunity arises
• GLC
• NCLS
• Sporting events

38

• Objective Support the Comprehensive Campaign
• Action Plan
• Develop/print/mail CASE Statement
• Implement Communications Plan to support the
  campaign
• Ensure consistent messaging and branding
• Results Expected Increased support for the
  Comprehensive Campaign as measured by funds
  raised and volunteers.
• Schedule Throughout the campaign

39

• Objective Support Annual Giving Campaign
• Action Plan
• Design and edit all brochures and mailings for
  Annual Fund
• Design and edit all Sabre Society brochures and
  mailings
• Ensure consistent messaging and branding
• Results Expected Increased annual giving and
  increased Sabre Society membership/donations
• Schedule Throughout the year

40
Y

• Objective Support alumni relations
• Action Plan
• Develop and design materials for special
  functions.
• Develop and design materials for chapter
  presentations
• Provide Portraits of Graduates for Mitchell
  Hall Projection System
• Oversee production of Appointee CD
• Provide quality photos of BCT for parents
• Provide website to meet needs of
  constituentscreate an e-community
• Develop programs to increase membership
• Develop communications to support Class Senate
  structure
• Results Expected An appreciation among graduates
  of the services provided by alumni relations an
  increase in membership promotion of graduate
  accomplishments robust chapter program better
  connectivity among graduates taking advantage of
  state-of-the-art technology.
• Schedule Throughout the year

41

• Objective Develop consistent messaging and
  branding
• Action Plan Review branding and messaging yearly
  to ensure consistency and brainstorm new ideas
• Results Expected Quality branding that resonates
  with graduates and supporters
• Schedule Review branding and messaging through
  survey and focus groups

42

• Objective Identify and support graduates who
  want to tell the Academy story and support the
  AOG
• Action Plan
• Identify areas where graduates can support the
  AOG and its mission
• Maintain list of graduates offering support
• Keep key influencers informed of emerging events
  at the Academy
• Results Expected Robust volunteer program that
  enhances operations of AOG in all areas
  influencers who carry the Academy and AOG message
  to key decision makers.
• Schedule On-Going

43

• Objective Maximize use of emerging technologies
• Action plan
• Develop and maintain state-of-the-art website
• Establishment of an e-community among graduates
• Examine costs of streaming video for website
• Examine costs of video teleconferencing
• Maintain statistics on website use
• Results Expected Vibrant communications ability
  taking advantage of existing and emerging
  technologies.
• Schedule On-Going

Y
44

• Objective Identify key national and local media
  contacts and build positive relationships
• Action Plan
• Build on present media relationships with Academy
  and local media
• Examine ProfNetcompany that provides stories to
  national media outlets
• Identify and establish contacts with military
  affairs writers from around the country
• Host orientation visits to the Academy
• Provide stories about graduates and cadets to key
  media outlets/contacts.
• Results Expected Positive relations with key
  media outlets that result in positive coverage of
  cadet and graduate accomplishments.
• Schedule On-Going

Y
45

• Objective Develop yearly timeline of projects
  (see Communications Calendar)
• Action Plan
• Review and prioritize requirements
• Ensure all requirements meet the goals and
  support the AOG mission and strategic priorities
• Results Expected Focused operations and
  budget/resource allocation
• Schedule March of each fiscal year

46

• Objective Review Burson-Marsteller (BM)
  recommendations to revise/improve this Strategic
  Communications Plan
• Action Plan Review BM recommendations and
  observations as this plan is developed/reviewed.
• Results Expected Quality communications plan
  reflecting BM recommendations and needs and
  priorities of the AOG.
• Schedule On-Going

47

• Objective Solicit advertising
• Action Plan Advertising needed for
• Checkpoints
• Parent Handbook
• Register
• Results Expected Yearly increased revenue from
  advertising to support above products
• Schedule On-Going

48

• Objective Identify resources to accomplish the
  mission
• Action Plan
• Establish priorities
• Identify resources
• Create a business plan
• Results Expected Resources to accomplish ever
  increasing workload.
• Schedule Winter 2006 after Survey results
  analyzed