Strategies For Public Fundraising

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Strategies For Public Fundraising
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Never Let A Crisis Go To Waste. - Rahm
Emanuel, White House Chief of Staff
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Five Public Fundraising Topics

• Why public funders should support tennis?
• Where are the sources of public funding?
• How do you get public funding?
• How do you develop community relationships?
• How do you develop relationships with funders?

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Fastest Growing Sport In The U.S.

• Only sport to show growth in the past five years
• Second most popular sport word wide
• 75 of first time players under the age of 25
• 48 female 17 Hispanic 11 African-American

source Tennis Industry Association
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Use tennis as a way to gain and hold the
attention of young peopleso that we can teach
them about matters more important than tennis
- Arthur Ashe, NJTL Co-founder
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Why Is Tennis Important

• Counteracts the Obesity Epidemic
• 300 increase of overweight children in 25 years
• 1 invested in physical activity saves 3.20 in
  medical costs
• Creates a Safe Haven for Youth
• Out-of-school time hours are high-risk hours
• Provides Routine Structure that Equalizes
  Opportunity
• 10,000 hours of practice required for elite
  performers by age 20
• Improves Academic Performance
• Increases standardized math and reading test
  scores
• 82 GSR for male tennis players, 88 GSR for
  females

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The Six Sources of Public Funding

• Education
• Youth Development
• Health and Fitness
• Summer Youth Employment Programs
• Anti-Poverty
• Anti-Crime and Juvenile Justice and Delinquency

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How Do You Get Public Funding

• Two Categories Of Public Funding
• Competitive Grants
• Discretionary Grants
• Where Can You Find More Information
• City, County, State
• Websites
• See Handout

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Writing Proposals and Funding Requests

• Start early
• Ask funding sources questions
• Follow exact directions
• Tell your story
• Be concise
• Be specific quantitative data
• Link your services to specific needs

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Develop Community Relationships

• Recurring Newsletters and Annual Reports
• Feature Photographs and Videos on Website
• Use Special Events as
• a Platform
• Create Public Service Announcements

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Relationships With Public Funders

• Send ongoing correspondence
• Provide press release and media templates
• Provide information and promotional materials
• Include and feature officials in special events

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THANK YOU