What is Art?

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What is Art?
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Creativity InnovationImagine

• Imagination is more important than knowledge.
  Einstein
• Arthur Miller on the Cold War

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CreativityLeonardo da Vinci

• The average man looks without seeing,
• listens without hearing,
• touches without feeling,
• eats without tasting,
• moves without physical awareness
• and talks without thinking.

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Creativity

• Creativity is mainly about alternative
  possibilities
• Useful idea
• New product
• New solution to a problem
• New ideas come from old elements your store of
  ideas
• Read, curiosity no need for immediate benefits

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Creativity Innovation

• Play and fun
• Empathy
• Ideas and questions
• Opportunities

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Play and Fun

• John Gallo at Ford 1940
• Humor is in the right frontal lobe
• Oscar Wilde on entertainment
• Humor as a management tool

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Empathy

• Imagine
• Reading
• Learn, look, ask try
• Cannot be exacting

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Ideas and Questions

• What happens if I pour rubber into my waffle
  iron? Nike
• Why cant there be reliable overnight mail?
  FedEx
• Why cant we see three dimensionally in the body
  without cutting it open? CAT Scan
• Why cant we take our music with us? Walkman
• Focus on questions not answers
• Ask why not?

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Ideas and Questions3M Interview questions

• What kind of projects did you initiate as a
  child?
• Were you ever so creative that your parents got
  mad at you?

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Ideas and QuestionsGenerating Ideas

• It is better to have enough ideas for some of
  them to be wrong, than to be always right by
  having no ideas at all.
• Edward de Bono
• Wild ideas Extreme ideas
• Brainstorm
• Defer judgment

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Opportunities

• The reasonable man adapts himself to the world.
  The unreasonable one persists in trying to adapt
  the world to himself. Therefore, all progress
  depends on unreasonable men. George Bernard
  Shaw

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Opportunities

• New experiences
• Treadmill or a journey
• Consume experiences not things
• Buy-- dont buy
• Do-- dont do

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Applications

• Imagine
• Brainstorm
• Read
• Withhold judgment
• Make work fun
• Be unreasonable