Business Research IBC464

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Business ResearchIBC464

• Dr.Namtip Wipawin
• nwipawin_at_gmail.com
• http//dekkid.blogspot.com

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Business Research

• 1.Introduction to Research
• 2.Scientific Investigation
• 3.Computer Technology and Business Research
• 4.The Research Process step 1-3
• 5.The Research Process step 4-5
• 6.The Research Process step 7

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• 7.Experimental Designs
• 8.Measurement.
• 9.Data Collection Methods
• 10.Sampling
• 12.Data Analysis and Interpretation
• 13.The research report
• 14.Managerial Decision making and research

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1.Introduction to Research

• 1.1 What is research?
• 1.2.Definition of business research.
• 1.3.Types of Business research.
• 1.4 Manager and researcher.
• 1.5 Ethics and business research

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• Q 1 Please write in the paper
• Do you think what is research?

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1.1What is research?

• Research is the process of finding solutions to a
  problem after a thorough study and analysis of
  the situational factors.
• http//www.usg.edu/galileo/skills/unit01/infoage01
  _03.phtml
• http//www.google.co.th/search?hlthdeflenqdef
  ineresearchsaXoiglossary_definitioncttitle

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Research is a process through which we attempt
to achieve systematically and with the support of
data the answer to a question, the resolution of
a problem, or a greater understanding of a
phenomenon. This process, which is frequently
called research methodology, has eight distinct
characteristics

• Research originates with a question or problem.
• Research requires a clear articulation of a goal.
  
• Research follows a specific plan of procedure.
• Research usually divides the principal problem
  into more manageable subproblems.
• Research is guided by the specific research
  problem, question, or hypothesis.
• Research accepts certain critical assumptions.
• Research requires the collection and
  interpretation of data in attempting to resolve
  the problem that initiated the research.
• Research is, by its nature, cyclical or more
  exactly, helical.

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1.2.Definition of business research

• An organized,systematic,databased,
  critical,objective, scientific inquiry or
  investigation into a specific problem, undertaken
  with the propose of finding answers or solutions
  to it.

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Definition of business research

• Research provides the needed information that
  guides managers to make informed decisions to
  successfully deal with problems.
• The information provided could be the result of a
  careful analysis of data gathered firsthand or of
  data that are already available (in the company).

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1.3.Types of Business research.

• 1.Applied research
• Is to solve a current problem faced by the
  manager in the work setting,demanding a timely
  solution.
• 2.Basic research (fundamental, pure)
• Is to generate a body of knowledge by trying to
  comprehend how certain problems that occur in
  organizations can be solved.
• The findings of such research contribute to the
  building of knowledge in the various functional
  areas of business.

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Basic Research

• Basic (fundamental or pure ) research is driven
  by a scientist's curiosity or interest in a
  scientific question. The main motivation is to
  expand man's knowledge , not to create or invent
  something. There is no obvious commercial value
  to the discoveries that result from basic
  research.
• For example, basic science investigations probe
  for answers to questions such as
• How did the universe begin?
• What are protons, neutrons, and electrons
  composed of?
• How do slime molds reproduce?
• What is the specific genetic code of the fruit
  fly?
• http//www.lbl.gov/Education/ELSI/research-main.ht
  ml

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Applied research

• Applied research is designed to solve practical
  problems of the modern world, rather than to
  aqcquire knowledge for knowledge's sake. One
  might say that the goal of the applied scientist
  is to improve the human condition .
• For example, applied researchers may investigate
  ways to
• improve agricultural crop production
• treat or cure a specific disease
• improve the energy efficiency of homes, offices,
  or modes of transportation
• http//www.lbl.gov/Education/ELSI/research-main.ht
  ml

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Q2

• Why is it important for managers to know about
  research?

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1.4.Manager and researcher.

• Solve problems
• Decision making tool
• Competition
• Risk
• Investment
• Hire researchers and consultants more effectively

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1.5 Ethics and business research

• Ethics in business research refers to a code of
  conduct or expected societal norm of behavior
  while conducting research.
• Ethical conduct applies to the organization and
  the members that sponsor the research, the
  researchers who undertake the research, and the
  respondents who provide them with the necessary
  data.

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Q3

• What is your research topic?
• Basic Business Research Methods
• http//www.managementhelp.org/research/research.ht
  m