Sunset Center

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Sunset Center

• Matt Adams, Grant Cysewski, Tara Sullivan

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Sunset Center
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Who Shops Here?

• The Upper Middle Class
• College Students

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Why Do They Shop Here?

• Upper middle class
• Commute to work and pass by
• Do not mind paying more for more service
• College kids for convenience
• travel to Winco for weekly supplies

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Demographics

• Race
• White 42,43386
• Black or African American 570
• Asian 3,168
• Age
• lt19 13,000
• 19-25 9k ,15k
• 25-55 19,000
• 56lt 8,000

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Location5210 SW Philomath Blvd Corvallis, Oregon
97333
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Surroundings

45k-56k
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Surroundings Corvallis
54k-57k
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Available Retailers

• Grocery
• Safeway
• Food/Beverage
• Mexico Lindo
• Blue Sky Chinese Rrestraunt
• Burger King
• Subway
• Safeway
• Creekside Coffee

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Available Retailers

• Specialty Stores
• American Family Insurance
• Good Night Sleep Shop
• Nails Now w/ Tanning
• Canbells Cleaners
• All Family Vision Care
• Perfect Look
• Hollywood Video
• UPS
• The Car Wash
• Oilcan Henreys

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Available Retailers

• Discounts stores
• BiMart
• Dollar Tree

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Creekside Coffee

• Serving espresso drinks and pastries
• Offers pre-packaged coffee, gifts, greeting cards
• HOURS
• Monday-Friday 6am - 6pm
• Saturday Sunday 7am - 4pm

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Creekside Coffee Strengths

• Only coffee shop in area
• Parking
• Clean, great ambiance
• Sitting area
• Outdoor seating
• Newspapers

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Creekside Coffee Weaknesses

• Not well-known
• Location
• Surrounding retailers and their consumers
• Safeway sells similar products

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Creekside Coffee Opportunities

• Advertise more
• Flyers, coupon books
• Specials
• Attract customers earlier
• Enhance website
• Events

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Creekside Coffee Threats

• Starbucks located in Safeway
• Drip coffee at Subway, Burger King

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Sunset Center SWOT
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Sunset Center Strengths

• Parking
• Location
• Convince
• Many vacancies

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Sunset Center Weaknesses

• Loss of Pizza Chain
• Hollywood Video Hours
• Many vacancies

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Sunset Center Opportunities

• Access (Philomath Blvd)
• Only Safeway to the Coast
• Local bus routes
• Philomath commuters

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Sunset Center Threats

• One of three Safeways
• Many other strip malls and grocery outlets
• Access
• Highway 34 or 14th st
• Population
• College students

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Safeway SWOT

• Customers
• 50 from Corvallis, 50 from Philomath
• Out-of-towners
• Game days
• On their way to the coast, only route between
  Eugene and Salem

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Safeway Strengths

• Reputation as a high quality and a good service
  grocer
• Employee rewards program
• Clean store
• Pride themselves on helpfulness
• Combat bargain grocers with club card
• High number of retail units
• Location, location, location

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Safeway Strengths

• Location
• Very successful place Jeff Barricks, Store
  Manager
• Has managed all three Safeways in Corvallis and
  many others throughout Oregon
• Greatest benefit is location
• Partnership with Bi-Mart, creating one-stop
  shopping area
• If we didnt have Bi-Mart, I dont think wed do
  as well
• Dollar store hasnt hurt or helped them
• Might have brought customers to shopping area
  that would have gone to dollar store by
  Albertsons and shopped there

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Safeway Weaknesses

• High number of retail units
• Higher price points
• Marginal quality differences between store brands
• Relatively high employee turnover
• Doesnt offer one stop shop of Competitors, Fred
  Myers

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Safeway Opportunities

• Use of customer profiles for tailored marketing/
  promotions
• Internet order and deliveries
• Outside Starbucks seating
• New subdivisions

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Safeway Threats

• Wal-Mart Super Stores
• Win-co
• Over saturation (3 stores)
• Direct competition for half of the customer base
  (Philomath Grocers)