Leadership:

1
Leadership  How the Gilroy Garlic Festival
Became Synonymous with Garlic

• Presented to
• The Hawaii Tourism Authority
• May, 2008

2
What is the Garlic Festival

• The annual 3 day celebration of garlic
• Heading into its 30th year
• Roughly 100,000 attendees for the 3 days
• Volunteer concept has not changed in 29 years!

Movie Time
3
Mission of the Gilroy Garlic Festival

• The Gilroy Garlic Festival is established to
  provide benefits to local worthy charities and
  non-profit groups by promoting the community of
  Gilroy through a quality celebration of Garlic.

4
How do we accomplish this?

• Foster a spirit of community service and pride by
  encouraging volunteerism
• Pursuing the highest standards of quality for all
  aspects of the Festival- especially food,
  entertainment and activities
• Work with the City of Gilroy and other agencies
  to improve the Festival grounds, service and
  facilities to the benefit of the visitor and
  create a permanent recreation asset for the city
  of Gilroy

5
Successful Volunteerism

• Four critical success factors for our volunteer
  program
• Organization Structure
• Volunteer Culture
• Volunteer Recognition
• Policies Procedures

6
Organization Structure

• Organized environment security
• Organization empowers volunteers to think and
  make suggestions
• Ownership motivation
• We train and equip our volunteers
• 4 Year Program
• Clear expectations
• Become ambassadors

7
Gilroy Garlic Festival Organization

• Elected from Chairs
• 1 Strategic Planning
• 1 appointee
• 1 in charge of Advisors

• 4 Year commitment
• 10 member Advisory Committee
• Total Operation of Festival
• Manage Volunteers/Organizations

• 2 Person Staff
• Office staffed F/T

8
Volunteer Culture

• In order to be successful, volunteers must
• Know their opinion counts
• Know their job matters
• Be committed to quality
• Know what is expected of them
• Have the equipment they need
• Opportunity to do what they know how to do
• Know their supervisor cares about them
  personally

9
Volunteer Recognition

• They are the key to success and the reason for
  the festival.
• The Festival spends gt 100,000/ year on
  volunteers
• Hospitality
• Admission
• Volunteer Recognition Day
• Volunteer of the Year
• Our success is built on exceeding expectations

10
Volunteer Policies Procedures

• Train Volunteers
• Area, tasks, procedures
• Lead by Example
• Avoid Empire Building
• 2 yr Chairman, 2 year Assistants, ½ roll over
• But weve always done it that way
• Change is GOOD!

11
Volunteer Magic Quadrant
LESS MOTIVATED
ENERGETIC


Perfect
SMART
We WANT to motivate you!
Not our 1st Choice!
We WILL Teach you!
UNTRAINED
12
Volunteer Equity in Action
40,000 hrs
-

/

700,000
300,000
1,000,000
Pay Bills
Net Proceeds
Total Vol Hrs
Gross Proceeds
10 Hrs

X
7.50/hr
75.00
Hourly Rate
Total Charity Pay Out
Charity Hrs Worked
13
Branding -15 years in the making

• Festival chef availability- SakaBozzo, Pyros
• The Great Garlic Cook Off
• NY Times, CNN, CBS, Food Network- 2 X 60 min
  features of the Finals
• Other Promotions
• 1997 Garlic Kiss Off- Darla Haun
• 2000 Ted Williams- Garlic enhanced Vision
• Montel Williams- Hometown Festivals
• Garlic Showdown- 2nd year

14
Festival Results

• Donated almost 8,000,000 to date
• 160 Charities benefit annually
• 4000 volunteers per year
• Generational Volunteers
• Micki P.
• Rebekah Childrens Home (IOOF)
• 29 Years _at_ Festival
• Added.programs etc.

15
Find out more

• Go to www.gilroygarlicfestival.com
• Call the Gilroy Garlic Festival Association
• 408-842-1625
• Contact the Executive Director
• Brian Bowe, brian_at_gilroygarlicfestival.com
• Ed Struzik, ed.struzik_at_garlicserver.com