Ascanio Orlandini, CTO

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Ascanio Orlandini, CTO

• Integrating Innovation and Entrepreneurship
  Policy - How to do it !
• SFS - ITPS - NUTEC - Brussels Seminar -
  October 10, 2006

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• Innovative Graphics Cards and Computer
  Accessories
• Most successful and known product VTBook

• First and only, real graphics card for portable
  computers
• 32 MB DDR, Digital DVI output, High Resolution
• Shipping now on Windows, Macintosh and Linux
  systems

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Worldwide presence
Offices Milano, Italy Guangzhou, China Wichita, KS
Technology Trident Microsystems, California Apple
Computer, California XGI Technology, Taiwan
Production Hightech I. S., HK InTech, China
Distribution MacLand, Berlin Focal Point,
Tokyo MacSense, Sydney
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Strong partnership model
Commercial
HP
Wyse
IBM
Dialogue
XGI
Village Tronic US
HIS
Production
Apple
Know How
Village Tronic Italy
Village Tronic China
InTech
Trident
MacLAND
XGI
HIT
MacSense
ASK
Distribution
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Sales and Production Flow1st step
China
Italy
Factories (CN)
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Sales and Production Flow2nd step
China
Italy
Factories (CN)
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Sales and Production Flow3rd step
China
Italy
Factories (CN)
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Guideline we followed to start up

• Partnerships with BIG Industry Leaders by
  seeking Win-Win
• Partnership with leading Production and
  Distribution companies
• Strong Internationalization, born global
  company
• Focus on highest adding value (Technology -gt
  Product Innovation)
• Outsourcing (Production, Sales, Marketing,
  Operations, )
• Strong Company Culture
• Growth in protected, niche market
• Long life cycle products
• Investment on people, first in Europe then in
  China
• Focus on constant growth
• Self financing, using partnership lever whenever
  possible

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Our experience learned in the field

• Pros and Cons of working inside China
• Pros and Cons of relying on a partnership chain
• Cons of partnerships with unbalanced project
  size
• Pros and Cons of dealing with big corporations
  worldwide
• Pros and Cons of being a small, growing company
• Pros and Cons of being strong innovators

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Help of Local and EU politics

• Basic question Do we really want small/new
  companies?
• What we found useful
• Support to employment for RD (tax credit)
• Financial support to RD and Innovation projects
• Personal relations with Universities
• Being part of BIC/EBN/Associations
• International Awards (IST Prize, EBN EuroLeader,
  )
• What we didnt find useful
• Banks
• Venture Capitals
• EU FP6 (Sixth Framework Programme)
• Patents

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Help of EBN / BIC / Associations

• EBN (European Bic Network)
• The way to reach small/new/innovating companies
  in EU
• BIC (Business Innovation Center)
• Incubating phase - turn key office solutions
• Source of expertise in sectors we are less
  strong
• Experience exchange between peers
• Guidance, monitoring, motivation, brainstorming,
  
• Learning in new directions - MBA by training on
  the job
• Interfacing and presenting to finance and
  institutions
• Assolombarda / Confindustria Association
• The Italian Entrepreneurial Association (120.000
  members)
• Young Entrepreneurs Group - Many learning
  opportunities
• Stand with us, fight for us
• Access to advanced finance services, factoring

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China ODM Service - VillageODM

• Being competitive in Electronics Consumer
  business on a global scale requires Manufacturing
  and Production with Asian costs
• We can offer
• Experience gathered in 6 years working in China
• Acting as catalizer for European SME to access
  China manufacturing
• Original Design Manufacturing for SME
• Low cost, high quality production in Asia
• Access China stating also with small quantities
  (1k to 100k pcs)
• Standard China scouting package for flat 5,000
  fee

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Questions, Anybody?
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Ascanio Orlandini

• CTO
• Thank you for your attention!

Contact aorlandini_at_villagetronic.com