Search Engine Marketing

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Search Engine Marketing
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• YDO offers search engine marketing and
  optimization services that take the mystery out
  of your internet advertising. From quick blitz
  campaigns to ongoing ad campaign management, we
  can help drive targeted traffic to your site.
  Notice the qualifier targeted. Its not enough
  to spew traffic onto a Web site. We help identify
  your target client, and through research and
  analysis, determine the best methods for
  producing the desired result.

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• We also look for conversion, not simply traffic.
  A deluge of traffic wont help if the landing
  page doesnt produce results. Split testing
  applied to both your ad campaigns and to your
  landing pages will determine the optimal input
  for targeted results.
• Major search engines such as Google, Yahoo!,
  MSN, and Bing offer some of todays most
  affordable and effective advertising
  opportunities. They are the ideal way to
  geographically target local consumers from the
  internet. 43 of search engine users are seeking
  a local merchant offering products or services
  to buy offline, and 54 of search engine users
  have completely substituted internet search for
  their copy of the Yellow Pages, and as population
  ages, the percentage is rising. These stats tell
  us that consumers are looking for products or
  services from a local business, which tell us
  that the chances are good that their search
  begins or ends on the internet.

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• Marketing without measurement is like playing
  Dodgeball blindfolded. Someones bound to catch
  one in the eye. Our analysis and reporting will
  track which ads are effective in drawing traffic
  to the site, and which offers on your web site
  are effective in attracting customer attention.
  We can then determine which ad campaigns to drop,
  and which campaigns to sustain. This concept
  alone will cut advertising costs drastically, and
  will cause campaigns to become self-sustaining.
  When your ads are effective and profitable, you
  can spend more time satisfying customers, and
  less time finding them.

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• Contact YDO today for information regarding your
  web site solution.