Search engine optimization consultant

1
Why to hire Search engine optimization
consultant?

• www.headwaywebsolutions.com

2

• Before telling you why you need to hire search
  engine optimization consultant, we would like to
  tell you what exactly Search engine optimization
  is.
• Search engine optimization is a process yes its
  a process that starts with the thought of having
  your business online. We will be discussing this
  process step by step

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3
The first step

• of having your business online is to have a
  domain name for your business, now if you are
  into a particular business before but now you
  want to be online then in this condition you can
  have the business name as your domain name as you
  are already a brand and people already know you
  with the name. But if you are new or if you dont
  want to use your business name as your domain
  name then you have to do research work as what
  domain name would be better for your business.
  This part I have covered in the domain
  optimization you can read it there.

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4
The Second step

• once you are clear with your domain name then you
  have to be very specific about what
  service/product, what sector and what region you
  want to target.

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5
The Third Step

• once you have a clear view about what
  service/product, what sector and what region you
  will be targeting, you need to buy the domain
  type accordingly, such as if you are in to
  commercial industry or services then you should
  go for the .com, In the same manner if you are
  related to the education industry then you should
  opt for the .edu and many others depending upon
  what type of business you are into.

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6
The Fourth Step

• once you are done with the domain and its type
  the next thing is to define what will be the
  services that you will be targeting on your web
  site, this will make it easy to choose Keywords
  for your website.

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7
The Fifth Step

• now if you have fallowed all the steps above then
  up till now you have a very clear view about what
  services, what region and what sector you will be
  targeting and accordingly you must have chosen
  your keywords, now to be more clear we will tell
  you the keyword and keyword type.

keyword Keyword type.
Search engine optimization Defines the service that your business will be providing.
Search engine optimization India Defines what region you will be targeting.
SEO for Commercial Sites Defines what sector your business is targeting.

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8

• once you are done with the keywords, now is the
  time to take care of the content on your website
  which is everything, if you want to be on top, as
  fresh and informative content can lead you to
  generate enormous amount of traffic and ranking
  for your website, now when I say rankings for
  your website through content on you site, by this
  I mean to mix up your keyword with your content
  not more then 2 to 3 this will help you to push
  up the rankings a bit.

• www.headwaywebsolutions.com

9

• once you are done with the keywords, now is the
  time to take care of the content on your website
  which is everything, if you want to be on top, as
  fresh and informative content can lead you to
  generate enormous amount of traffic and ranking
  for your website, now when I say rankings for
  your website through content on you site, by this
  I mean to mix up your keyword with your content
  not more then 2 to 3 this will help you to push
  up the rankings a bit.

• www.headwaywebsolutions.com

10

• As I already said that search engine optimization
  is a process, so there is no single activity
  which will put you on top of Search engines, but
  a combined set of activities will help you in
  improving things bit by bit.

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11
The Sixth Step

• now that you have optimized site for content and
  keyword, other things to be kept in mind are
• Site Structure
• Meta tag
• URL structure
• Internal linking of the Site
• Image optimization
• Site map
• Java
• Index page error
• 404 errors
• Robots.txt
• and a few more

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12

• Now why you need a SEO consultant is because all
  the process defined above, if done by someone who
  doesnt know the things properly then it will
  lead your idea of having your business online to
  an end.

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13

• Thanks

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