Jill Graziano Director, Health Promotion Excellus BlueCross BlueShield

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Jill GrazianoDirector, Health PromotionExcellus
BlueCross BlueShield
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• What is Step Up?
• A web-based initiative
• Improves health through small, simple, steps.
• Promotes increase in daily activity
• Promotes healthy eating

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Why Step Up?

• Committed to improving quality of life
• 2003 - NYS ranked 2nd with obesity related
  medical expenditures - 6.1 billion.

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• Who Are We Targeting?
• Individuals
• Businesses
• Our community
• Members
• Non-members

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• How is the Audience Reached?
• Media Relations
• Print
• Television
• Radio
• Outdoor
• Web
• Direct Mail
• Community Partnerships

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• How is the Audience Reached?
• Community Events
• Provider Relations
• Support Materials
• Sales Representatives
• Word of Mouth
• Health and Medical Programs

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• How Does Step Up Work?
• Participants
• Individual
• stepup.excellusbcbs.com
• Set up profile
• Assess readiness to change
• Start tracking steps servingsAll information
  is kept private.

• Healthy Competition

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How to Participate in Step Up

• Access a number of helpful tools
• A personal, private progress tracker
• Calorie calculators, BMI estimators
• Comprehensive content
• Healthy tips and nutritious recipes

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How to Participate in Step Up

• Healthy Competition - Groups can
• Create a league
• Email invitations
• Communicate
• Track and report progress

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• How to Participate in Step Up
• Healthy Competition - Start Up Kits include
• A Step Up guide book
• Interactive CD-ROM
• Quick reference guide
• Motivational posters
• BMI charts, balance books
• Bookmarks
• Email Templates
• Banner Ads

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Measuring Results

• Program activity
• Outcomes
• Awareness

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Measuring Results - Program ActivityStep Up is
a 14-month-old program that is increasing in size
and activity monthly

• More than19 million hits on the website
• More than21,000 registered users
• On average, 1,500 new registrations per month
• More than 2,200 users have participated in an
  8-week Healthy Competition
• More than 300 organizations have ordered start-up
  kits

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Measuring Results - Outcomes

• 44 of users are non-members
• Users reported they were influenced to be more
  physically active and/or to eat healthier
• 30 that heard about the program
• 24 through the TV ads
• 31 more successful in losing weight

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Measuring Results - Awareness

• 25 of the population we serve is aware of Step
  Up
• The majority of users hear about the program
  through
• Television
• Direct Mail
• Word-of-Mouth

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Looking Ahead

• Information-based program improvements
• Monthly tracking/reports from users
• Cross promotion
• Web site promotion
• Keep current
• Educating businesses
• Monthly email tips
• Updates to web

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Thank You