Building Competitiveness through Creativity

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• Building Competitiveness through Creativity
• Creative Industries Global Forum
• Innovation and Creativity Keys to
  Competitiveness
• May 1, 2007
• Denise-Margaret Thompson
• Centre for Innovation, Development, Enterprise
  and Strategy

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• The creative industries are becoming a key
  component in building competitive advantage in
  the new knowledge economy, with ideas and
  imagination becoming a countrys greatest asset.
• DCMS Creative Industries Mapping Document 2001

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Todays Agenda

• Overview of link between innovation and global
  competitiveness
• Developing an innovation system
• Challenges to sustaining competitiveness for the
  creative industries
• Case studies from TT

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Creative Industries

• Create and exploit intellectual property
  products, or provide business to business
  creative services
• Industries which have their origin in individual
  creativity, skill and talent, and which have a
  potential for wealth and job creation through the
  generation and exploitation of intellectual
  property
• UK Govt Department for Culture, Media and Sport

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Splitting hairs....

• Creative Industries
• Involve IP and potential for creating wealth
• Cultural Industries (UNESCO and UNCTAD)
• Also deliver cultural and/or social wealth
• Knowledge Industries
• Creative class offering professional,
  knowledge-based services

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Creative Industries (courtesy of Wikipedia)

• Advertising
• Broadcasting
• Design
• Architectural
• Communication
• Fashion
• Editorial Commentary
• Journalism
• Multimedia
• Internet Content/Design
• Film Industry
• Video Industry

• Music Industry
• Literature
• Print Media
• Visual Arts
• Performing Arts
• Fine Art
• Illustration
• Animation and Games
• Handicraft
• Antiques Restoration
• Software
• Computer Services

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Cultural Creative Innovations

• Japanese Tao drummers traditional Japanese
  drum-based ritual developed into a 21st century
  multi-faceted sensory experience staged and
  performed in cities around the world.
• Stomp UK street scene prompts and culture turned
  into a highly innovative staged package
• Cirque du Soleil traditional European circus
  model developed into a high tech 21st century
  multi-faceted sensory experience with several
  circulating the globe at any time.

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Definitions of Creativity

• Thinking new things
• The dynamic thinking activity involving both
  conscious and subconscious mental processing
• The integrated function of knowledge and
  imagination and evaluation
• Play with imagination and possibilities leading
  to new and meaningful connections and outcomes
• The production of novel and useful ideas

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Definitions of Innovation

• Making something better than it was, or making
  something that did not exist before.
• Step change in existing sectors as well as
  creating new sectors.
• Development of a new product, service, process or
  business model that advances previous status
• Invention that produces economic value in the
  marketplace

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Creativity vs. Innovation

• Thinking new things
• Fluidity
• Fluency
• Doing new things
• Includes creative, economic intent
• Occurs at the intersection of seemingly unrelated
  ideas/disciplines
• Innovation is about delivering results....

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Global Performance Index

• 9 of the top 10 countries are small!
• Strong, long term, growth and innovation
  frameworks and policies
• Highly developed social and environmental
  strategies
• Focused on sustainable futures
• What the world would look like in 10-20 years
• Investment in renewable energies

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A Partnership Between
Education with a Global Vision
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UTT Vision

• National institution of higher learning and
  research for socio-economic and technological
  development
• The pursuit of excellence, and the catalyst in
  the creation of a new society of thinkers and
  achievers

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UTT Mission

• An entrepreneurial university designed to
• - discover and develop entrepreneurs,
• - commercialise RD, and
• - spawn companies for wealth generation and
  sustainable job creation
• towards the equitable enhancement of the quality
  of life of all of the Republic of Trinidad and
  Tobago and the Caribbean.

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C-IDEAS
INNOVATION
DEVELOPMENT
ENTERPRISE
STRATEGY
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Global Performance Index

• 9 of the top 10 countries are small!
• Strong, long term, growth and innovation
  frameworks and policies
• Highly developed social and environmental
  strategies
• Focused on sustainable futures
• What the world would look like in 10-20 years
• Investment in renewable energies

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Innovation System Framework (Singapore, New
Zealand)

• Inspired Leadership
• Industrial Assistance Policies
• HR Skills and Talent Policies
• Education and Immigration (emigration?)
• Global Connections
• Branding
• Sectoral Initiatives
• ICT, Biomedical Sciences and the Creative
  Industries
• Future Policies

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Industrial Assistance Policies

• National Technology and RD Plan
• Domestic Cluster and Overseas Expansion Support
• Tax Incentives
• Economic Expansion Incentives
• Development and Expansion Incentives
• RD and other Investment Incentives
• Foreign Loan Incentives
• Overseas Investment Incentives
• Technology Investment Incentives
• Venture Capital/Angel Capital Development

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Indicators of Innovation (and
Technological Change)

• Firm-, sector- and country-level innovation
• Investment in research and development (RD)
• Levels of patenting
• Technology adoption
• Exports of high and medium-high technology
  manufactures
• Publications and citations
• Innovation linkages

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Creative Industry Challenges

• Local and regional creative isolation
• Technology literacy
• Local IP capacity and other protection of
  cultural content and artistic expressions
• University/industry partnerships integrating
  research across a range of disciplines
• Local, national and regional government support
• Business and global professional development
  services specific to the creative industries
  sector.
• Internationally-networked hub of creative
  enterprise
• Global market access
• Piracy

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Accomplishing Competitiveness (the CSME dream)

• What does the vision need to include?
• Focus on long-term niche global growth sectors
  where CSME countries have unique capabilities and
  resources
• Convert uniqueness into extra value for the
  region
• What does this mean for small countries in the
  Caribbean?
• Match at home capabilities and resources in a
  sustainable way with high value global growth
  opportunities (foresighting process)
• Develop a national growth and innovation
  framework in each country with measurable
  indicators monitored on a regular basis to
  measure the impacts of decisions being made.
• Develop research and other partnerships with
  tertiary institutions

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Creative Industries Opportunities

• Arts and Culture
• Media (newspapers and broadcasting)
• Fashion and Design
• Entertainment Caribbean Fashion Week 2006 in
  Jamaica, considered to be the biggest and most
  recognized fashion extravaganza in the Caribbean
• Film
• Visual and Performing Arts
• Music (steelpan, reggae, calypso)
• Theatre
• Dance

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TT Possibilities

• Best Bet Foresighting Exercise - Chanzo
  Greenidge and Keith Nurse
• The Pan Aggregator- a one-stop-shop customised
  My Space type of online portal for parties
  interested in accessing steelbands
• Steelpan Times- franchise concept built around
  a combination of steelpan music and culture and
  Caribbean cuisine providing a unique experience
  in key global cities of the Diaspora.
• The Pan Experience- something for immersion
  tourists to experience when visiting TT - to
  learn how to make pan, how to play, visit a
  Trini experience venue for dinner with a pan
  concert. Special trips organised for small groups
  or individual visitors.
• Carnival in a Box - total turnkey package to
  cities around the world - not just for Carnival
  events but also for major Arts, Cultural, and
  Ethnic Festivals these cities celebrate.

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Passion.
Colour.
Creativity and Innovation
Global Competitiveness
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Creative Industries
Become globally aware,increase confidence,
develop new processes to create successful,
global products
Harness creativity to develop innovation and
become globally competitive
Creativity
Innovation
Possibilities for the Caribbean and the World!