The Basics of Giving a Speech:

1
Chapter 16 - 2

• The Basics of Giving a Speech
• Giving a speech is all about delivery

2
Statistics

• Sight accounts for more than 80 of what we
  learn
• Combining visuals with voice increases
  retention by 50
• (It reduces the time required to present
  information by up to 40)

3
The components of an effective speech

• Know your objective
• Structure the message for the ear
• You have to build up a major point and prepare
  the audience for what is coming.
• As your speech progresses, you must restate basic
  points and also summarize your general message.
  Tell them what you are going to tell them, tell
  it to them, and then tell them what you have told
  them.
• The words you use should be clear, concise, short
  and definite.

4

• Tailor remarks to the audience by doing some
  audience analysis and basic research.
• Give specifics.
• Keep it short.
• Keep eye contact and use appropriate gestures.

5
Visual Aids for Presentations

• PowerPoint
• Presentation slides should support the speaker
  with a few key words or easily understood
  graphics. (Peter Nolan, PR Tactics)
• People spend too much time messing with the
  PowerPoint and not enough time messing with the
  message. (Manly, USA Today)

6

• Dont make your slide too detailed or cluttered
  with too much clip art or the use of fancy
  borders.
• Dont include too much copy.
• Use 4 4 rule
• A minimum of 24to 28 point type for all words.
• Keep it simple
• Dont use multiple colors for the background and
  the text.

7

• Slides provide the headline. You provide the
  details.
• Breakdowns are a given always bring a hard
  copy and transparencies (Robert Baskin, PRWeek)