Your Visions Growth Potential

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Your Visions Growth Potential

• References
• The Motley Fool (www.fool.com)
• Every Business is a Growth Business, Noel Tichy,
  1998
• John.chandler_at_vbmb.org

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4 Types of Businesses

• 1. Dying
• 2. Mature
• 3. Rule-Maker
• 4. Rule-Breaker

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What distinguishes businesses?

• Stakeholder symmetry
• Willingness to find new customers
• Accuracy to discern new needs

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Existing Customers vs. New Customers
Existing Needs vs. New Needs
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New Customer
Existing Customer
Existing Need
3. NC/EN
1. EC/EN
4. NC/NN
New Need
2. EC/NN
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1. Existing Customer/ Existing Needs

• Dying business
• No new revenue streams
• More Coke to current Coke buyers
• Increasing levels of customer expectation and
  dissatisfaction
• High vulnerability to competition

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2. Existing Customers/New Needs

• Mature business
• New revenue still generated from existing wallets
• Greater market share of a limited pie
• Selling Sprite to Coke buyers
• Deceptively comfortable
• A short step to dying

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3. New Customers/Existing Needs

• Rule-Maker business
• Top dog in established industry
• Microsoft in software, Intel chips, American
  Express in services
• Will churn out steady if not spectacular earnings
• Selling Coke in China

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4. New Customers / New Needs

• Rule-Breaker business
• First-mover in emerging field
• Amazon, AOL, Celera
• Higher risk/higher reward
• Selling indigenous beverages in China
• Eventually either become tweeners (AtHome) or
  Rule-Makers (eBay)

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Some obvious conclusions ?

• Finding new customers is the most important
  factor in growing.
• Growth is tied to risk.
• Though the ultimate risk is never to risk!
• It pays to be strong (RM) or swift (RB).
• If you attend only to current customers, you will
  die.

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A Less-Obvious Question

• Who is your church called to reach?
• The answer to this vision question (and
  resulting strategy) will determine your churchs
  growth potential.

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Non-Churched
Churched
Christian
3. NC/C
1. C/C
4. NC/NC
Non-Christian
2. C/NC
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1. Churched/Christians

• That would be us.
• Have a personal relationship with Christ
• Have an identified relationship with a local
  church
• Know how to use a Bible, offering envelop, and
  business meeting

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2. Churched/Non-Christians

• Children (pre-Christians)
• Unbelieving family members
• Mean, crusty church folk (!?)

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3. Non-Churched/Christians

• Transplants
• Backsliders
• Dissidents
• Nature/fun-lovers
• Prodigals

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4. Non-Churched/Non-Christians

• The toughest customer to find (were not looking
  theyre plentiful!) or sell
• By far the largest segment of the US population

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Some obvious conclusions ?

• Finding new customers is the most important
  factor in growing.
• Growth is tied to risk.
• Though the ultimate risk is never to risk!
• It pays to be strong (RM) or swift (RB).
• If you attend only to current customers, you will
  die.

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Some principles of successful businesses and
growing churches

• 1. Those who segment, target, and focus win the
  prize.
• 2. What satisfies one customer may dissatisfy
  another.
• 3. Those who pay too much favor to existing
  customers neglect new ones, grow old and die.
• 4. Risk is tied to reward.

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Some principles that have absolutely nothing to
do with business but everything to do with the
church of Jesus Christ

• 1. We dont get to choose our calling.
• 2. Key s 99/1, Matthew 28, Acts 2.
• 3. The Church will never die, but many churches
  will die.
• 4. 80 of churches are plateau/declining, and
  most of the U.S. is lost.

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Sobering conclusions

• If our vision is unclear, we will let the squeaky
  wheel get the grease.
• And the non-churched, non-Christian person
  doesnt attend business meetings!
• If our budget and calendar dont match our
  rhetoric, then we will be definitely ineffective
  and maybe hypocritical.

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Hopeful conclusions

• There are plenty of lost folk to be reached
• We dont have to generate spiritual hunger in our
  day
• When we go/tell, we are joining God in what God
  is doing
• Matthew 16 (we win!)

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Your Visions Growth Potential

• Dr. John P. Chandler
• Courageous Churches, Virginia Baptist Mission
  Board
• John.chandler_at_vbmb.org
• Copy Right John P. Chandler, 2003