What

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(No Transcript)
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Whats happening in Packaging?

• Packaging Trends in 2012
• What will be the main driving factors in 2013 ?
• Are consumers falling in love with packaging
  again?
• Are all trends applicable to all products and
  brands?

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Trends

• Big Packaging Trends in 2012
• Jubilee/Heritage
• Colour
• Shape
• Simplicity/Natural
• Made for me
• Designer

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Jubilee The Good......
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Jubilee - The Good.........
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Jubilee - The Cheesy......?
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......not so good?
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• Heritage

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Heritage
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Heritage Australia
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Heritage Slovakia
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HeritageVarious
Australia
Holland
US
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Heritage New Brands and Old Brands
UK and US
France
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Heritage New Old Brands!
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Heritage is all around..
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• Colour

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ColourUK
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Colour
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• Shape

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Shape 5 Greece
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ShapeSoso salt - Spain
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ShapeYarmarka Platinum - Russia
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ShapeDaylesford Dairy - UK
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ShapeBzzz - Armenia
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ShapeBzzz - Armenia
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ShapeCanteen Tequila - USA
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ShapePOM - USA
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• Natural Simplicity

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Natural SimplicityNude Bee Honey Co - Canada
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Natural SimplicitySimply Oil - Spain
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Natural SimplicityDivine Olives - Asia
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• Technology

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TechnologyQR Codes
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TechnologyAugmented Reality
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TechnologyFluorescent product
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TechnologyMade for Me!
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Made for Me........
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Designer........
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Designer......
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Designer.......
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Main Drivers

• What will be the main drivers and trends that
  will influence packaging over the next few months
  and years ?

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Economic Drivers

• Economy
• Recession
• Is the Growth model broken?

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Food Price Inflation

• Food Price rises, 15 over the next year
• Being driven by 13 reduction in cereal crops
• This will drive down beef, pork and lamb
  production
• 40 increase in potato prices predicted
• Frantic redesigns occurring, removal of Bramley
  Apples, British wheat, Maris Piper

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But we still......waste it

• Food waste
• UK House hold food waste is 25 of purchased
• 50 of all food waste is generated in the home
• Worth approx 480 per average household
• There is increasing evidence that consumers value
  packaging that prevents/reduces food waste

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Key consumer drivers

• The product and packaging must deliver on the key
  drivers for purchase first
• Convenience
• Superior functionality
• Value for money
• Emotional reassurance

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Key consumer drivers

• Going forward do we need to re-order the consumer
  drivers?
• Value for Money
• Emotional reassurance
• Superior functionality
• Convenience

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Key Consumer Drivers

• Are consumers falling in love with packaging
  again?
• There is an increasing awareness and acceptance
  amongst consumers that packaging has a role to
  play
• Consumers are starting to believe that companies
  are serious about packaging reduction

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Is sustainability dead as a trend?

• In a recent Packaging News survey environmental
  considerations were only the 5th most important
  driver. Cost reduction, differentiation and
  quality enhancement all rated higher
• This reflects the view of MMR that environmental
  claims are not a motivator for consumer purchase.
  

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Is Sustainability Dead?

• End of the road for light-weighting? Many
  companies are now reporting that they have
  exhausted the opportunities for light
  weighting....?
• Refill packs, bio-degrables, bio plastics....are
  they working?

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Technology Drivers - Plastics

• Plastics recycling target. The recycling targets
  for the UK have been dramatically increased
• Mixed plastics recycling. The last hurdle for the
  consumer perception of plastic packaging waste
  may soon be removed
• True bio plastics, coke plant bottle. Standard,
  plastics now being made from plant material
  feedstock

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UK Recycling Rates
2012 2013 2014 2015 2016 2017
Paper 69.5 69.5 69.5 69.5 69.5 69.5
Glass 81 81 81 81 81 81
Aluminium 40 43 46 49 52 55
Steel 71 72 73 74 75 76
Plastic 32 37 42 47 52 57
Wood 22 22 22 22 22 22
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Mixed Plastics Recycling

• Increasing number of plastic recycling facilities
  opening
• Sorting technology improving everyday
• Thin plastics recycling becoming increasingly
  viable
• Some local authorities now collecting thin
  plastics

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True Bioplastics

• Coke Plant bottle. It looks, feels and most
  importantly it processes and recycles like
  standard PET. Most importantly consumer do not
  have to recycle it separately

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True Bioplastics

• Plastics from

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Some thoughts.

• Are all trends applicable to all products and
  brands?
• What does following a trend say about your Brand?

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• Thank you for your time and attention
• barry_at_Dto3D.com
• Or visit Dto3d.com