Picking The Right Promotional T-Shirt

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Picking The Right Promotional T-Shirt for YOUR
COMPANY

• Presented by Shoplet Promos

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You decided your company needs promotional
t-shirts now what?

• You need to ask yourself a couple of questions
  before moving forward

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Questions to ask

• Who is your recipient?
• What is your budget?
• What type of shirt should I buy?
• Fabric? Color? Sizes?
• AM I FORGETTING ANYTHING?

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Target Market

• What type of shirt does your market wear?
• Certain demographics dont wear custom polo
  shirts no matter how they look
• It may dilute your brand and confuse consumers if
  you are targeting that demographic
• Are you targeting athletes? They may be
  interested in custom active wear

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Target Market

• Are your employees going to be the recipients of
  this promotional product?
• Popular way to promote team unity and to appear
  more credible to customers

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Target Market

• Who will wear your shirt?
• Interested in fashion?
• Athletes?
• Young professionals?
• Employees?
• Important to know, they
• may require different
• styles of T-Shirts

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Budget and Goals

• What is your overall budget?
• What are your goals?

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Budget

• With literally hundreds of promotional shirt
  options, your budget is KEY
• Being cost effective (ex. Fruit of The Loom Heavy
  Cotton T-Shirt) will allow you to purchase more
  with your budget leading to more people seeing
  your logo and more impressions
• High quality Custom Polo Shirts may be kept
  longer by recipient. A satisfied customer will
  lead to an increase in brand awareness and brand
  loyalty

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Goals

• Quality vs. Quantity
• Higher reach? Want as many people to recognize
  your logo as possible? Go for Quantity
• Increase brand loyalty? Impress at a Trade Show?
  Go for Quality
• The correct answer it depends and its most
  likely a combination of both strategies

VS.
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Styles

• The fun part!
• Choosing what style to purchase!
• Fabric Type
• Colors
• Sizes
• Extras?

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Type?

• Custom Promotional Tees
• Cost effective, main purpose is to show off logo,
  little emphasis on high quality material
• Fashion T-Shirts
• Extra soft feel, special cuts, cool pattern and
  colors will leave lasting impression on
  consumer
• Custom Athletic Shirts
• Moisture wicking, get ready to suit up and start
  that race, dynamic designs

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Colors

• Unlike a clothing line, you cant offer many
  different color options
• Does it compliment your logo design?
• Does it fit within your brand colors?

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Sizes

• If you dont know exact sizes, choose a nice
  distribution of sizes
• XS to XXXL

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Variety

• Dont forget to get Mens, Womens and Youth
  T-Shirts if applicable!

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Overview

• 3 Things To Focus On
• Who is your recipient?
• TARGET MARKET
• WHAT DO THEY WANT
• What is your budget?
• QUALITY vs. QUANTITY
• RIGHT BALANCE
• What style should you buy?
• FABRICS, COLORS, SIZES

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Presented by

• Shoplet Promos
• For all your promotional product needs!