Cruise Indian Ocean Association(CIOA) Initiatives

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Cruise Indian Ocean Association(CIOA) Initiatives

• Thomas Mathibela
• Secretariat
• CIOA
• 29 November 2011

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2. Situational Analysis
Strengths Diverse range of attractions and experiences. Range of ports that can service cruise liners. Established destination cruise association with a clear constitution. Opportunities Seatrade workshop and educational for executives of leading cruise liner corporates. Seatrade exhibition. Focused presentation session at Seatrade Miami. Establishment of an incentive fund. Appointment of a specialist representative to engage major cruise liners and to refine strategy. CIOA membership recruitment of all the cruise stakeholders of East Coast of Africa and Indian Ocean Islands.
Weaknesses Level of promotion and packaging of the East Coast of Africa and Indian Ocean Islands as a cruise destination. Lack of multi-purpose cruise liner terminals. Retention of key countries as members of the CIOA. Ground handling services and shore excursions. Threats Perceptions of Africa particularly the issue of piracy.
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3. Vision Mission

• To position the Southern East Coast of Africa
  and the Indian Ocean Islands as an attractive
  destination for cruise liner itineraries.
• To create an enabling environment for the
  development of the Southern East Coast of
  Africa and the Indian Ocean Islands as a
  destination for cruise liner itineraries.

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4. Objectives

• To jointly promote and market the southern and
  eastern seaboard of Africa and the southern
  Indian Ocean Islands as a destination for cruise
  itineraries
• To maintain a research and knowledge management
  system regarding port networks and other
  strategic information pertaining to cruise
  tourism
• To foster cooperation between the regions ports,
  government and cruise operators
• To encourage the development of cruise business
  in the region

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5. Objectives (cont.)

• To keep members of the latest developments in
  this industry by attending cruise related
  conferences and joining relevant international
  bodies
• Ensuring that the regions tourism stakeholders
  get involved in/ participate in cruise tourism
  promotion
• Urge members to use PMAESA Ports as a base for
  cruise operations
• Provide a regional forum for an integrated and
  unified approach to cruise tourism.

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6.Positioning and Branding

• Key differentiator or distinctive experience
  offered by the East Coast of Africa and the
  Indian Ocean Islands as a destination for cruise
  liner itineraries.
• Developing a destination brand that offers a
  promise of a unique or distinctive experience.

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7.Initiatives

• Project
• CIOA launched at Indaba 2009 in Durban
• CIOA Brochure and Website launched
• Seatrade Med Exhibition Stand and conference
  participation
• Seatrade article
• Cruise Shipping Miami Conference Session
  Exhibition Stand
• Appointment of sales representative
• trade market mappingSeatrade Africa Forum 2011
  in Durban

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THANK YOU