The big choice

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welcome
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bull
car
duck
goat
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CUT THE CAKE FOUR TIMES HOW MANY PIECES WOULD
YOU GET?
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(No Transcript)
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0 or 1?
5?
9?
8?
12?
2?
3?
8?
11?
4?
36?
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obvious
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bizarre yet insightful
youre kidding
weird
obscure
obvious
hmmm
youre scaring me now
brilliant
downright nuts
wow
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lateral
literal
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MID
EARLY
LATE
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innovation this way
MID
EARLY
LATE
innovation this way
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george bernard shaw dorothy parker joseph
conrad paul gauguin aaron copland george
eastman ernest hemingway rudyard kipling florence
nightingale
charlie chaplin jane austen noel coward charles
dickens thomas edison monet mark twain picasso
dylan thomas virginia woolf charles
darwin giacomo puccini edgar allen
poe shelley salvador dali
george gershwin henry ford d.w.griffiths agatha
christie modigliani orville wright wilbur wright
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i get paid for doing the things that used to get
me into trouble at school
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dropped out of school aged 16 took school
magazine with him set up own student
press called it Virgin Press
a) passionate b) obsessive c) creative d)
cunning e) all of the above
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owns over 200 companies including an airline a
music publishing company a softdrink company a
motorbike company a credit card firm a mobile
phone company a cinema chain several radio
stations currently worth 3.5 billion
a) passionate b) obsessive c) creative d)
cunning e) all of the above
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kemmons wilson carl fisher john jacob astor anne
beiler andrew carnegie felix dennis charles
culpeper soichiro honda
dhirubhai ambani bill bartram richard
branson richard desmond thomas haffa carl
lindler robert maxwell ray croc
del webb w t grant vidal sassoon henry
kaiser marcus loew
edmund saffra h l hunt
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trouble maker
chatterbox
doodler
class clown
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oscar winning filmmaker bestselling
author millionaire
highest paid woman in TV history
HOW MUCH????
creator of The Simpsons
makes 1M per week
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confidence faith hope belief
strong
BELIEF IN SYSTEM
weak
weak
strong
BELIEF IN SELF
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A graders
strong
BELIEF IN SYSTEM
The system works because, well, here I am!
weak
weak
strong
BELIEF IN SELF
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low hopers
strong
I guess I do ok, for someone with my grades
BELIEF IN SYSTEM
weak
weak
strong
BELIEF IN SELF
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strong
BELIEF IN SYSTEM
Its all stupid including me.
rejects
weak
weak
strong
BELIEF IN SELF
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strong
The system is stuffed fortunately I dont need
it!
BELIEF IN SYSTEM
weak
rebels
weak
strong
BELIEF IN SELF
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individual pathway
my way
another pathway
someones pathway
the certified path
hmmm
brilliant
doin his own thing
her way
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2000AD as seen from 1970AD

• WE WILL LIVE ON THE MOON
• WE WILL ENJOY A CONSTANT STATE OF LEISURE
• TECHNOLOGY WILL FREE US FROM WORK
• SCIENCE WILL ERADICATE HUNGER AND FAMINE
• GLOBAL ECONOMICS WILL ABOLISH POVERTY AND WAR

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PRESENT

• WE WORK HARDER THAN EVER
• OUR LIVES ARE WHATS LEFT OVER AFTER OUR JOBS
• TECHNOLOGY ISNT THE SERVANT ITS THE MASTER
• THE OLD PLAGUES ARE COMING BACK
• WORLD POVERTY IS GREATER THAN EVER
• WAR IS THE BIGGEST BUSINESS ON EARTH

2000AD as seen from 2000AD
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WISDOM
WIDTH
KNOWLEDGE
DEPTH
DATA
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BROAD SHALLOW KNOWLEDGE
DEEP NARROW KNOWLEDGE
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NARROW SHALLOW KNOWLEDGE
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STAGE ONE MICROSWITCH
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STAGE TWO MICROCREEP
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STAGE THREE MICROSTALL
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STAGE FOUR MICROFUSE
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I enjoy working with people - HAL9000
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answer the question find the right answer
question the answers theres always a better
answer
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stop dreaming
start dreaming
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fit in be serious
stand out you cant be serious
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school rules work rules
life rules
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life rules work rules
school rules
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fluid
rigid
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the mind barrier
i am
i might be
school
life
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?
school
life
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What would you pack for YOUR kid?
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modify?
substitute?
combine?
magnify?
minify?
rearrange?
reverse?
eliminate?
repurpose?
adapt?
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Mix?
Can we blend it with something else?
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Substitute What could you use instead of it? What
else could you use it for?
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Repurpose?
Forget what it was for, what could it do? What
else could you do with it?
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Combine
What else would you use at the same time? Can we
crossbreed it with other ideas?
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Adopt?
Can we pinch from another idea? What else is
like this?
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What would it be like if it was huge? What if we
just enlarged one bit?
Magnify?
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Simplify?
Have we made it too damn hard? Can we strip it
down to a cleaner idea?
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Modify?
Update the technology? Any old assumptions we
could lose?
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How would it work somewhere else? Can it become
part of another thing?
Adapt?
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Rearrange?
How many ways could we reconfigure it? What isnt
doing its best where it is?
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Minify?
What if it was tiny? Could we shrink one bit?
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Reverse?
What if we did the exact opposite? Would it work
backwards? Inside out, upside down?
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Eliminate?
Whats weighing this idea down? What would we do
without it?
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modify?
substitute?
combine?
magnify?
minify?
rearrange?
reverse?
eliminate?
repurpose?
adapt?
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craziness
time
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wave
wave
second lull
craziness
first lull
wave
time
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INTERESTING!
craziness
been done
what are you, NUTS?
1
time
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MAKE IT WONDERFUL
MAKE IT HAPPEN
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MAKE IT WONDERFUL
MAKE IT HAPPEN
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real
ideal
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DESIGN
DECIDE
DREAM
DO
Just Think.
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develop
D
act
A
evaluate
imagine
E
I
Just Think.
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• Open
• Creative
• Risk taker
• Passionate
• Innovative
• Courageous
• Unstructured
• Self motivated
• Unaccountable
• Big picture thinker
• A track record in ideas
• Thinks beyond self interest

the dreamer
Minds atWork
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The Designer

• Brings realism to the process
• Understands the dream
• Creates the foundations
• A bridge builder
• Creative flair
• Commercial
• Translator
• Structured
• Organised
• Practical
• Logical
• Patient

the designer
the time is always ripe to do great things
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• Foresighted
• A visualiser
• Analytical
• A judge
• Fair
• Objective
• Balanced
• A mediator
• A packager
• Diplomatic
• Authoritative
• Rubberstamp
• Point of no return
• Apolitical but with political savvy

the decider
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the doer

• Critical
• Evaluative
• Realistic
• Practical
• Executor
• Tenacious
• A communicator
• Disciplined
• Detailed
• Focussed
• A proven completer
• A reducer

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Design
What would it be like?
Just do it!
Act
Why not?
Imagine
Evaluate
Which works best?
Just Think.
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Sacred
sacred
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Sacred
Valued
Forbidden
Mandatory
sacred
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Sacred
Which rules can I bend? Which rules can I
break? Which rules can I fake?
sacred
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Sacred
EVERY OTHER DAMN THING!
sacred
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Sacred
negotiable
sacred
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do love believe
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love
do
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love
do
(get a job)
(get a life)
(get a footy team)
believe
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i gotta job
love
do
ive got a passion
carn the dockers
believe
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i love what I do
love
do
i believe what I do
i believe what I love
believe
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love
do
my magic life
believe
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the rainbow bridge
i am
i might be
school
life