Web Commerce

1
Web Commerce

• Definition
• Benefits
• Impacts
• Other Types of Electronic
• Commerce

2
Web Commerce

• Use the international network communication
  capability of the Internet for marketing and
  selling products and service

3
Benefits - I

• Total automation
• Cost efficiency
• Improved customer relations
• Global reach for company of different size
• Market analysis and target marketing
• Virtual organization
• Direct Selling and Buying

4
Benefits - II

• Offering Customized Products
• On-line catalogs

5
Total Automation

• Integrated database to automate the business
  transaction, operation, and reporting systems
• Real time from capturing order, processing order,
  shipping merchandise, controlling inventory,
  collecting payment, and generating reports
• Free limited resources from routine transaction
  processing to decision making

6
Cost Efficiency

• Customer
• Time
• Transportation
• Lower price from electronically open market
• Supplier
• Process automation (less error, time)
• Overhead (telephone, paper)

7
Improved Customer Relations

• On-line searching merchandise
• On-line answering question
• Up-to-date product information
• Electronic bulletin board for customer feedback
• Quick merchandise delivery

8
Global Reach for Company of Different Size

• Home page and embedded hypertext
• Leveling the playing field in terms of size and
  location

9
Marketing Analysis and Target Marketing

• Customer satisfaction of product and service
• Marketability of new product and service
• Characteristics of customer

10
Virtual Organization

• No physical store
• No geographical limitation
• No time limitation

11
On-line Catalogs

• Inexpensive
• Easy to update
• Multimedia capability

12
Direct Selling and Buying

• No middleman
• No inventory

13
Customized Products

• Detailed parts information for viewing
• On-line interactive technical discussion

14
Impacts

• Management team
• Process
• Security
• Social
• Legal
• Job market
• Health

15
Management Team

• Innovative approach
• Proactive approach
• Opportunities of new information technology to
  achieve business goals

16
Process

• Policies and procedures for the web commerce
• Routine operations monitoring, backup
• Emergency situations fire, power outage, and
  nature disasters
• Test the currency and feasibility

17
Security

• Policy and procedure
• Method
• Logical
• Physical
• Tool

18
Social Structure

• Computer literacy group
• Computer illiteracy group

19
Legal Jurisdiction

• Between two states
• Between two nations

20

• Job Market
• Computer technology
• Training program
• Health
• Consumer
• Employee

21
Other

• Electronic Data Interchange
• CD-ROMs
• Screen Phones
• Kiosks
• WebTV