Ernest J. Scalberg, Dean

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April 25, 2008
Ernest J. Scalberg, Dean Fisher Graduate School
of International Business
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Monterey Institute of International Studies

• Four Graduate Schools
• International Policy Studies
• Language and Educational Linguistics
• Translation and Interpretation
• International Business
• Research Centers
• Center for Nonproliferation Studies
• Center for East Asian Studies
• Center for Globalization and Localization
• Training Programs
• Intensive Language Programs Winter and Summer
• China WTO Executive Training Program
• Development Project Management Institute

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Globalization/Localization of Business Exports
To be successful, exporting companies must find a
balance between standardization and adaptation,
including

• Making adaptations to product designs,
  promotions, and distribution
• Translating/Localizing documentation, software,
  and websites
• Coping with cultural, legal and technical
  requirements of foreign markets.

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The need to adapt Products and Services
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The GLOBE Center at the Monterey Institute
Globalization and Localization of Business Exports

• Purpose and Mission
• Research on Globalization/Localization for
  foreign markets
• Company Surveys
• Literature Compilation
• National/Regional adaptation needs
• Web Clearinghouse
• On-Line Academic Journals GLOBE Management
  Review, GLOBE Management Practice, GLOBE
  Management Proceedings

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The GLOBE Center at the Monterey Institute
Purpose and Mission (continued)

• 2. Education
• New Degrees and Specializations
• Masters in Translation and Localization
  Management
• Specialization in Glocalization including
  International Project Management,
  Globalization/Localization Strategy, Marketing
  Localization, and IT Localization
• Training Programs for Companies
• MBITA Webinar (online/on demand)
• Etherware Readiness to Export Assessment
  Instrument
• Seminars with Universities and Industry Partners
• Customized Programs for Companies
• National Conferences

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The GLOBE Center at the Monterey Institute
Purpose and Mission (continued)

• Consulting
• International Business Plans and other course
  applications

• Driscolls, Inc.
• Scan Control
• OWIT (Organization of Women in Trade)
• Accent on Languages
• MIIS at Sea

• Select Sector SPDR
• WebLOQ
• Localize Technologies
• Clorox
• Locabon, Inc.
• Nokia

1. Customized Consulting

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Fisher School is Recognized for Excellence
Top 10 program for Entrepreneurship by
Entrepreneur Magazine
Top 100 global MBA program by the Financial Times
Global Top 100 school in Beyond Grey Pinstripes
Best Business Schools by Princeton Review
AACSB Accreditation
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Ernest J. Scalberg, Dean Fisher School Monterey
Institute of International Studies (831) 647-
4140 escalberg_at_miis.edu