The Cafe & restaurant marketing Plan

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www.takkarr.com
2
Revenue Sources

• Menu
• Space Rental
• Full Barr
• Carryout
• Takeout
• Gift Voucher
• Full Service
• Special Events

3
Our products positioning statement

• . Cafe experience the experience of dining as a
  services
• . healthy and Nigh food-we offer healthy choices
  for lunch an dinner
• . entertainment- we offer a relaxed and social
  environment
• . bar- we offer a full bar for adult drinkers

4
Demographics

• Individuals people that dine in by themselves
• Families a group of people, either friends or a
  group of nuclear relatives dining together
• Takeout people that prefer to eat food in their
  home or at a different location then the actual
  restaurants
• Carryout- people who order in groups who would
  like food delivered to them during lunch

5
Marketing strategy

• Institutional Marketing- promote the life style
  and entertainment value through PR and Blogging
• Program Marketing product and retention strategy
• to seek customer awareness develop or our
  customer base and work toward building customer
  loyalty and referrals
• Establsh customer retention and customer
  engagement programs
• establish sales goals for staff to achieve (the
  perfect check theory)
• Track our effort using POS and Google Analysis to
  evaluate our performance and reiterate

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Marketing Activates and opportunities in-store

• Get customer feedback using survey from and
  survey monkey via email
• Increase our rating
• Lead capturing using mail chimp and Facebook fan
  page
• Cross market other products
• Use suggestive selling tactics
• Send weekly invitations coupons and special
  discounts promote facebook yelp
• Track our best sellers and measure feedback
• Food sampling

7
Marketing Activities and opportunities outreach

• Local search (Google maps Yellow pages free
  ads)
• Social networking (Twitter, Fb Youtube)
• Rss and blogs (Menus, food articles on word-press
  and blogger)
• Search engine-optimize for local and niche
  keywords to drive traffic website
• Strategic online partners-identify online
  partners that drive traffic and retain customers
• Launch Google ad words paid program

8
Cafe weekly programs

• Happy hour
• Vegan Wednesday
• Karaoke
• Sports bar
• Community Day
• College lunch
• Wine tasting Saturdays

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Public Relations

• Strategy
• Press relies should focus on pour weekly programs
  accomplishments new products and services
• Articles should be written in the areas of travel
  food and nightlife
• Execution
• Get news featured in print
• Post press realize and articles to blog website
  and social networks
• Submit press release and stories to local bloggers

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Bringing things all together

• Customer acquisition-word of mouth, referal flyer
  distribution, Google maps, local directories,
  online search
• Customer retention-customer loyalty programs
  specials, coupons and appreciation days email
  acquisition
• Operational strategies-identifying our most
  profitable programs products etc.

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Recommendations

• Employee training
• Get Found Online
• Let your customers find you in more places. We
  not only increase your search engine vale with
  more links but help customers discover your
  business on more sites
• Learn more just log onto
• http//www.takkarr.com

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http//www.takkarr.com/