Click and Mortar Businesses Strategy

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Click and Mortar Businesses Strategy
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• A business model wherein a company merges both
  offline and online presences is called as click
  and mortar, or otherwise called as clicks and
  bricks. 
• A well-known example of a click and mortar model
  is when a store enables the customer to order
  their products either online or in person in one
  of their stores, also letting them to either pick
  up their order straight at the local branch of
  the store or have it delivered to their home
  address.

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• The click and mortar model has often been used by
  established retailers who have consummate
  management and supply chains, but are commonly
  known and frequently respected for their usual
  physical stores.

• Though the predominant factor in the
  accomplishment or failure of the click and mortar
  business model is in the hands of costs, as
  usually keeping up a physical store, paying for
  many physical store premises and staffing.

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A business selling more luxurious, usually
expensive, or only occasionally purchased
products, for example cars, may see that sales
are more handled in person, because of the more
considered nature of the purchasing decision, but
they may still give out online product
information online.

• Mickey Mixon
• New Media Consultant
• PopBiz
• Mickey_at_PopGoesTheBiz.com
• 832.443.8881 cell
• 281.491.0342 office
• 800.291.1004 toll free
• 800.988.8178 fax
• www.PopGoesTheBiz.com