Main title here

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Creating sustainable mobility
Piet Steel Toyota Motor Europe
www.brdo-co2nference.net
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Creating Sustainable Mobility

• Piet Steel Climate Change An Opportunity for
  Growth
• Vice-President Brdo
• European Affairs 16 November 2007
• Toyota Motor Europe

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Agenda

• Sustainability challenges Toyotas response
• Innovation for the environment

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Toyota - In Europe

• Began selling cars in 1963
• Over 6 billion invested since 1990 in
  manufacturing, sales, parts and logistics
  networks as well as RD, Design and Formula One.
• Over 5 billion/year spent with European
  suppliers each year
• 1,124,000 vehicles sold in 2006
• 2007 expected to be 11th consecutive year of
  sales growth

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European Production Operating at full
capacity
Around 70 of Toyotas sold in Europe are made in
Europe by Europeans
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Sustainability challenges
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Sustainability challenges
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Global Increase in Vehicles
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CO2 Emissions Increase
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Future automotive fuels
Primary energy
Automotive fuels
CurrentMainstream
Gasoline, diesel
Synthetic fuels(FT synthetic diesel, etc.)
Fossil Fuel
Mobile use
Biofuels
Gaseous fuels(CNG, LPG)
Other Sources
Hydrogen
Manufacturing
Residential
Electricity
Stationary use
Automotive energy sources will diversify into
liquid, gas and electricity
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Agenda

• Sustainability challenges Toyotas response
• Innovation for the environment

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Engine technology evolution
Driving performance (dynamics)
Driving performance (dynamics)
Valvematic
D-4S
VVT-i
3-way catalyst
Lean burn
Environmental performance (fuel economy,
emissions)
Environmental performance (fuel economy,
emissions)
Petrol diesel engine performance is being
improved with new technologies
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Transmission technology evolution
Transmission
Driving performance (dynamics)
Environmental performance (fuel economy,
emissions)
and so is transmission performance
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Body technology evolution
High tension steel
Body weight
Aluminum(Hood)
Tailored blanks
Ultra light
New concept
Alternative material structure
Carbon fibre technology
Environmental performance (fuel economy,
emissions)
whilst body weight can also be reduced in the
same way
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Support for eco-driving
Eco Drive Indicator (Automatic transmission, CVT)
Gear Shift Indicator (manual transmission)
Momentary FE 11.4km/L
Indicates gear shift point for good fuel
economy drive
ECO
Indicates good fuel economy condition
Indicates momentary fuel economy value
Driver education program
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Biofuels Toyotas stance

• Allow for 10 ethanol and 5 bio-diesel blending
• Need for clear consumer information and awareness
  to avoid confusion at the pump possible
  problems
• Need for fuel quality standards on alternative
  fuels
• Flex Fuel Vehicles in certain markets (Brasil,
  USA)
• Preference is 2nd Generation better overall CO2
  reduction

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Hybrid technology
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Hybrid technology
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Ten years of hybrid sales
1m sold May 2007
?
1000
900
800
(1,000 units)
700
Year 2006
600
500
400
300
200
100
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
2007 2008 2009 2010
(year)
Aiming to reach one million per year early in the
2010s decade
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Hybrid technology evolution
Toyota HybridSystem (THS)
THS II
THS III
?
20XX
1997
2003
Result Cost -70
Target Cost -50 Size -50 Weight -50
The first mass production hybrid
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Plug-in hybrid vehicle
A petrol or diesel hybrid vehicle with an
external recharger
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Challenges for fuel cell vehicles
Performance in very cold conditions
Achieve starting driving under 30? Range now
proven at 560km on one tank
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Toyotas point of view

• As a responsible company we have the culture
  technology to similtaneously increase sustainable
  mobility and reduce the environmental impact of
  our activities
• As a company with long-term prospectives we
  invest in RD and work simultaneously on many
  technology options
• By strengthening co-operation amongst
  stakeholders and the right mind-set can we
  overcome the challenges of climate change

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Hybrid Technology
the Right Place
the Right Time
the Right Car
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Thank you
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