Tuesday, May 22, 2006 PRPE Cookbook Call

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Tuesday, May 22, 2006PR/PE Cookbook Call

• Catherine Burch Graham, APR
• Director of Communications
• LifeGift Organ Donation Center
• HD PRA match made in hospitals

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Team huddle.

• Internal Resources
• Hospital Services and Communications
• OPO Volunteers
• External Resources
• Hospital PR counterparts
• Workplace Partnership for Life
• State Registry
• Hospital Volunteers
• Q A

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Marketing at LifeGiftTwo heads are better
than one!

• Hospital Services Communications
• HS staff address specific needs and audiences in
  a locale
• Comm staff develops tools for internal and
  external use
• Comm attends HS team meetings
• HS provides background to Comm on topical issues
  and possible venues for tools

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Teamwork Joint Accountability

• LifeGift
• Regularly provide performance data
• Provide information to PR staff for internal use
• Seek opportunities for joint media
• REGULAR CONTACT!

• Hospital Partner
• Include OPO in all transplant-related
  publicity/events
• Make donation part of hospitals quality
  improvement process
• OWN THE RESULTS!

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Photo Op Promo opp

• Hold Collaborative events
• Recognize hospital/OPO teams
• Publicize innovative donation practices
  hard-news opportunity!
• Promote collaboration among hospitals normally
  competitors

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Workplace Partnership for Life

• Partners reinforce our outreach
• Consular General of Mexico aided Hispanic
  outreach
• American Diabetes Association precursor to
  kidney failure in minority populations
• Univision Television/Radio there when we need
  them!
• Hospitals no brainer

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Pivotal days in Texas history!

• March 2, 1836
• Texas Independence Day
• September 1, 2006
• Texas Donor Registry
• launched!
• Summer 2007
• www.donatelifetexas.org

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One small step for Texansone giant leap for
Texas OPOs

• Unprecedented teamwork among the states three
  OPOs and with the State Health Services
  department and other donation-related
  organizations to save lives of more Texans

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• Integrate goals
• Recognize and capitalize on each partners
  strengths
• Respect each others expertise
• The ultimate collaboration.
• Donor Recipient
• The Gift

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The Collaboration continues