Radr

1
A Tool for Social Media Monitoring Management
2
About Radr
4

• At Neev, we build technology that enables
  real-time brand management
• Our product Radr
• Radr tracks conversations around brands,
  products, people, competitors and ideas across
  the social Web.
• It tells organizations what people are talking
  about their brands - good, bad, or ugly - and
  let's them make more customer-centric decisions
  about their business.
• It's akin to a market research study with a focus
  group of millions.
• Radr even allows organization to be a part of the
  conversation and measure the impact of their
  social media initiatives.
• We have complemented our product Radr with a
  services offering
• Geographical presence in Bangalore, Delhi
  Mumbai

Radr Monitoring Tool for the Social Web
Analytics, Research Consulting Services
3
Our product, Radr, allows you to
4
4
Feature List Listening
4

• Search any track term
• Enter track terms to monitor conversations which
  mention specific brands, products, people,
  competitors, events and ideas across the social
  Web in real-time

• Boolean logic
• Use Boolean logic (AND / OR / NOT) to refine your
  search to a more specific set

5
Feature List Listening
4

• Geography Language
• Focus your search on content from a particular
  country and/or content from
• a particular language. Support is available for
  multiple languages in the tool.

6
Feature List Listening
4

• Source
• Choose the source categories you wish to listen
  to News, Blogs, Forums, Social
• Networks, Micro blogging Services, Videos, PPTs

7
Feature List Organizing
4

• Granular search options
• Organize data (mentions) using a combination of
  various criteria such as date, source, relevance,
  tonality, track term or theme.
• Keyword and mention ID-based search
• We've added a keyword search to search through
  the archive of mentions and each mention is given
  a unique identification number to facilitate
  communication between various stakeholders.
• Human filtering 
• We understand that even the most advanced
  computer analysis features will never fully
  interpret the sentiment of a mention for
  different contexts -  which is why our tool
  includes a phase of human filtering.
• Note Automated Curation is also available in our
  tool in case the brand /product mentions require
  the same.

8
Feature List Organizing
4
Prioritization Our tool gives you the ability to
prioritize individual mentions which puts them in
a list of actionables that can be assigned to
different team members

• Track term-level curation within a mention
• In cases where a mention corresponds to multiple
  track terms, you can curate the mention at a
  track-term level. For example, an article
  comparing two brands may paint a positive picture
  for one brand and negative for the other. Our
  tool allows you to curate the same mention
  differently for each brand it corresponds to.
• Influence of a source
• Each source is assigned a score which determines
  its influence and veracity. This score is using
  different algorithms based on the source and the
  same determines the rating. of the source with
  respect to other sources.

9
Feature List Organizing
4
Prioritization Our tool gives you the ability to
prioritize individual mentions which puts them in
a list of actionables that can be assigned to
different team members
10
Feature List Organizing
4
Prioritization Our tool gives you the ability to
prioritize individual
Tagging You can tag a mention to reflect the key
messages carried in the conversation or to
associate the mention with a particular
department in your organization.
11
Feature List Participating
4

• Roles privileges
• Assign roles and privileges to the different
  stakeholders within and outside your organization
  - thus making the tool fit in to your
  organizational hierarchy and so that it can be
  managed by your agency.Sharing
• Mentions can be shared and escalated to specific
  stakeholders via e-mail or to your network on
  Facebook, Twitter and LinkedIn

12
Feature List Measuring
4

• Recurring Reports
• Every company operates on its own internal
  schedule, which is why our reports can be
  delivered on a customized schedule - daily,
  weekly, monthly or even immediate updates of
  urgent Actionables.
• Custom Reports
• We provide you with filters for date, relevance,
  tonality, track terms and tags so that you can
  create custom reports over and above the
  recurring reports.
• Export to CSV, HTML or PDF
• Export social media content and/or graph data as
  .csv, .html or .pdf - making it easy for use to
  convert and represent data in to a more
  intelligible output.

13
Feature List Insights
4

• Understanding your social Web presence
• Our tool generates interactive charts to analyze
  your social media efforts - Buzz Volume, Share of
  Voice, Sentiment, Media Segmentation, Themes,
  Resolution Rate Time

Sentiment Analysis Our tool generates useful
reports to measure sentiment of the conversations
related to your brand/product Our tool allows
you to track sentiment based on track terms. For
Eg, if you are comparing 2 track terms sets
namely Coke and Pepsi, our tool would help you
classify the mention as positive for Coke and
negative for Pepsi if the mention is I like Coke
over Pepsi. Our tool makes sentiment analysis a
reliable forecasting method by keeping track of
the competitors, providing reviews of a
particular product and providing valuable
feedback .
14
Feature List Insights
4

• Drill-down
• Drills into the reports to understand which
  significant event is having an inordinate impact.
• Making sense of huge data
• Our Analysis shows that 90 of mentions contain
  irrelevant data. However the 10 we identify
  could have deep impact in affecting the value of
  the brand /product

15
Feature List Actionables
4

• Collaboration
• A built-in actionable management system so that
  engagement/participation tasks arising out of a
  mention can be assigned to a person, given a
  status, and tracked by others.

16
Feature List Actionables
4

• Tracking your team's performance
• To ensure that the engagement team is on top of
  their to-do's, we also measure the performance of
  resolution rates and resolution times for each
  team member.

17
Feature List Scheduled Reports
4

• Automated reports can be scheduled to be sent to
  multiple recipients for their perusal
• Schedule/frequency of the reports can be
  customized

18
Feature List Dashboard for different users

• Once a user logs in, the dashboard shows the most
  relevant data with respect to the primary
  brand/product.

19
Feature List Dashboard for different users

• Presents a wide number of different metrics in a
  single consolidated view.

20
Snapshot of Features

• Real-time Social Media MonitoringSocial
  Conversations are prevailing all the time. Radr
  provides providing users with real time results
  from a database that is re-indexed throughout the
  day. The information thus derived is realtime and
  thus helps you to take immediate action if
  required
• Geography and DemographicsOne needs to identify
  the customers and where they are located around
  the world. Radr provides user-friendly charts
  that show an overall snapshot, as well as trends
  over time to quickly display geographic
  information. You can also drill down and segment
  opinions based on specific factors. For example,
  we can easily identify people talking about
  Hamam soaps based in Chennai..
• Comparisons and TrendsCompare multiple
  competitors or issues across different geographic
  areas, languages . Access and analyze trends
  based on historical data archive and continuously
  updated real-time data.

21
Snapshot of Features

• Influencer Identification and EngagementIdentify
  the people driving the conversations, and
  understand who they are and their
  authority/relevance to your company, brand or
  products. Then, engage with key influencers and
  opinion leaders to build, nurture and manage
  relationships.
• Collaboration and Workflow ManagementShare
  information and insight with co-workers and team
  members by saving and tagging searches and
  content. The entire workflow - listen, measure,
  understand and engage - can be managed within the
  same platform, and include multiple team members.
  You can also easily extract insights in PDF / CSV
  (MS Excel), and use graphics to prepare reports.

22
Sample List of Reports
4

• Sentiment Analysis

23
Sample List of Reports
4

• Media Segmentation

24
Sample List of Reports
4

• Share of Voice

25
Sample List of Reports
4

• Tags

26
Sample List of Reports
4

• Top Keywords

27
Sample List of Reports
4

• Resolution

28
Sample List of Reports
4

• Team Performance Card

29
sales_at_neevtech.com
Neev Information Technologies Pvt. Ltd.
Sweden
Singapore
India - Bangalore
USA
India - Pune
Neev AB, Birger Jarlsgatan 53, 6tr, 11145,
Stockholm Phone [phone]
13 LSquare, 3rd Floor Parihar Chowk,
Aundh, Pune 411007. Phone [phone]
The Estate, 121,6th Floor, Dickenson
Road Bangalore-560042 Phone [phone]
08-03 SGX Centre 2, 4 Shenton Way, Singapore
068807 Phone [phone]
1121 Boyce Rd Ste 1400,Pittsburgh PA 15241 Phone
1 888-979-7860