Target Markets

1
Target Markets
2
Who To Target?
The objective of these slides is to
familiarize you with some of the categories
products that Amulet has been successful
penetrating. You can use this information to
help find similar applications in your markets.
3
Home Building Automation
Home Controls Audio, Entertainment, Lighting,
Security
Commercial Accounts - Light Audio - Conference
Centers-Media Control - Theatrical Light Audio
Building Security
Pool Spa Controls
4
Consumer
White Goods
Kitchen Appliances
Fitness
Pro Audio
Component Audio
5
Retail Office Equipment
Signature/Credit Machines
Scanning
6
Medical Security
Diagnostic Monitoring Equipment
Personal ID/ Law Enforcement
Test Measurement
Manufacturing
7
Industrial Applications
Power Control
Test Measurement
Fuel Dispensers Kiosk
Equipment Control
Monitoring Data Logging
8
Graphic User Interfaces For.
Market - Home Building Automation

• Home Commercial Automation Controls (Lights,
  HVAC, Audio)
• Pro Audio (Concert Studio Mixing Equipment)
  Movie Theatres Set-up and Control
• Component Stereo Equipment
• Entertainment PCs (Convergence Products) 

Market - Embedded Device Control

• Industrial Refrigerators, HVAC, Generators
  Turbines Industrial Laser Control
• Manufacturing Assembly Lines Control
  Monitoring
• Medical Devices (Bio-Monitors, Blood Analysis,
  Test Analysis)
• Military (Fire Control Systems, Field Chemical
  Substance Analysis, Navigation)
• Marine (Ship Control Surfaces On-Board
  Systems)
• Commercial Printing Equipment, Copiers,
  Centrifuges, Semiconductor Manufacturing
• Farming Equipment, Industrial Gas Monitoring
  Equipment, Bar Code Scanners, CNC Control,
• Test Measurement (Meters, Cable Network
  Testing), Automotive Testers, Automotive Service
  Equip.
• Traffic Monitors in Servers, Switches, Interface
  for Secure Network Servers
• Biometrics (Fingerprinting hand recognition),
  Building security GUI

Market - Consumer Retail Sales

• Household Appliances (Washers, \Dryers, Ovens,
  Ranges, Microwaves, Refrigerators)
• Credit Card Machines, Signature Capture
• High-End Component Stereo Equipment (Amplifiers
  Receivers,Tuners, MP3, CD, Satellite Receivers)
• Home Commercial Fitness Equipment (Treadmills,
  Stair-Steppers, Elliptical Trainers)

9
Why Did They Choose Amulet?
Some things our customers have in common

• Develop a great looking product with an
  intuitive graphic user interface
• Increased market pressures requiring rapid
  product development
• Minimize burden on host micro(processor/controlle
  r)
• Keep the design complexity cost down (hardware
  software)
• Experts at their core competency, not GUI
  creation