starthotspot - PowerPoint PPT Presentation

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starthotspot

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You make money every time someone walks into your Wi-Fi area and opens a laptop or PDA computer. Here is how it works: Your equipment should be configured as open and easily discoverable. – PowerPoint PPT presentation

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Updated: 3 October 2013
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Title: starthotspot


1
Starting Wi-Fi HotSpot business is EASY.WiFi
Billing and HotSpot Software for Secure Network
  • A HotSpot is a location with an access point
    which provides wireless broadband network
    services. It is expected today to have Hotspots
    in heavily populated places such as Cafes, Public
    Transport , Airports, Terminals etc. Keeping up
    with email is a basic need for many workers. If
    you don't offer WiFi Internet access people will
    go to another place. And this means - less profit
    for you !

2
What Kind of Equipment is Required
  • Basic HotSpot equipment is inexpensive. A Hotspot
    basically consists of an Internet connection
    (ADSL, Cable etc.), a server computer that
    controls customers wireless laptops and the
    Access Point/Router. A few more access points and
    Wi-Fi antennas are required to cover a
    neighborhood with the Wi-Fi signal. If you plan
    to cover large area of your city, you will have
    to find the correct hotspot locations, like roofs
    of buildings with large visibility. This is
    required as Wi-Fi signal looses strength through
    walls and other objects. Although some customer
    can connect using refracted signal, this is not
    recommended because of increase in latency (ping)
    and signal quality. In order to connect multiple
    hotspot locations, you will have to build
    backbone links that will distribute Internet
    signal.

3
How Do I Make Money With HotSpot
  • You make money every time someone walks into your
    Wi-Fi area and opens a laptop or PDA computer.
    Here is how it works Your equipment should be
    configured as open and easily discoverable. This
    is what you want - customers should find your
    Access Point easily and be able to connect to it.
    They will type some URL (like www.google.com) in
    order to start browsing, but instead of getting
    that page, they will be redirected to your login
    page, which is displayed by Antamedia HotSpot
    software. Customer have to buy one of the
    predefined plans (access rights) and get his
    username and password. After login, customer is
    redirected to the website initially requested.
    It's up to you if the customer will pay in your
    office, restaurant, or online using his/her
    credit card.

4
Make Money in Non-Working Hours. And in Working
Hours Too
  • Best of all, it's automated, there are no
    maintenance fee for computers, licenses for
    software and OS. Your cafe, showing your Wi-Fi
    logo, will be more professional and will
    differentiate you in high cybercafe competition.
    Create authentication tickets (with the login
    username and password) in your HotSpot management
    software and sell it in your Internet café or
    kiosk near your café. Your customers will be able
    to use your services even when your Internet Café
    is closed. But that's not all. Your wireless
    network will reach other people in neighborhood.
    It's very likely that you will get requests for
    permanent Internet access especially if they do
    not have broadband connection. This will be your
    test bed for your next business - becoming a WISP
    (Wireless Internet Service Provider).

5
What are Expenses for HotSpot Business Starters
  • Apart from ISP expenses there are other expenses
    depending how you will start this business. If
    you are creating it as addition to current
    business, you can minimize expenses if you
    install HotSpot software in one of your existing
    computers. Otherwise a dedicated computer is
    required, but the same computer can be used for
    various other tasks (mail server, game servers,
    etc). WiFi HotSpot business starters are not
    required to have employees. This cost reduction
    has it's own requirement - you should be able to
    receive credit card payments from your customers.
    Payment is done directly from their computer and
    instant access is granted in specified time /
    bandwidth limits. Employees are not needed to
    create and sell login accounts.

6
Secure WiFi HotSpot Network
  • Use WiFi HotSpot management software to secure
    your network and block unwanted users. With the
    HotSpot software each user is redirected to the
    HotSpot authentication page. Valid login accounts
    are required in order to gain Internet access via
    your Hotspot network. Without correct username
    and password, user will not be able to use your
    services. Secure usage is important for stable
    profit. If you accept credit cards, customers
    will expect SSL (Secure connection) to your
    payment gateway. Only then, customer will proceed
    to checkout page and pay for usage. If this
    criteria is not fulfilled, almost all users will
    immediately leave your WiFi hotspot and go
    somewhere else for Internet access.

7
Increase Profit Offering Limited Free Internet
Access
  • If you run a coffee shop, bar or restaurant, a
    WiFi HotSpot network with free access is a great
    way to increase your sales. While browsing the
    Internet, customers will spend more time at your
    place and order another espresso, beer or
    sandwich. This is a proven concept that many have
    reported as a profit buster. In addition to a
    free access mode, you can allow faster
    connections for a fee. Experience shows that an
    Internet connection, in the right place and time,
    is highly appreciated by professionals doing
    their job on the move. Paid usage will at least
    compensate for expenses (and probably earn
    extra), made by limited free accounts. Increase
    your profit with minimal effort !
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