Stephen RhindTutt, President,

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• Stephen Rhind-Tutt, President,
• Successful models for digital content
• March 23, 2009

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Overview

• The challenge
• Towards a better business model
• Partnerships, licensing, openness
• Community, discipline focus
• Indexing and Organization
• Workflow

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Alexander Street Press, LLC

• Founded in 2000
• 70 people
• Based in Alexandria, VA
• Specialize in publishing large scale electronic
  collections books, music, video, magazines
• Over 1,500 business partners

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Disciplines
Sociology
Diversity Literature
Performing Arts, Drama, and Film
Religion
Social and Cultural History
American Civil War
Womens History
Black Studies
Music
Counseling
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The Challenge
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The Challenge

• By 2012 the web will contain
• 90 of published works prior to 1923
• Majority of works published to 2012
• gt 20 Billion pages of e-mail, phone logs,
  databases, blogs and websites (currently 12
  Billion)
• gt 10 Billion photographs
• gt 40 Million pages of facsimiles of manuscripts
• gt 50 Million audio files
• gt 500 Million video files

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Nature of the network
Free Page
Free Page
Free Page
Free Page
Free Page
For fee Page
Free Page
Free Page
Free Page

• Pliable
• Constantly evolving
• Practically unlimited in size

• Atomic
• Interconnected
• Interdependent
• Value of the Connection Value of the object
• Free lives alongside for fee

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With literally billions of pages

• What tools will we need ?
• Beyond paper
• Higher editorial value
• High functionality
• Semantically Organized
• More comprehensive
• Individually customizable
• Discipline, community centric
• Web/network centric

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Licensing/Partnerships/Being Open
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Summary

• No one site will contain all information
• Effective publication is a function of delivering
  the right content, in the right way to the right
  people.
• To do this we will need high quality access to
  content across different publishers, libraries
  and websites.
• Success is a function of being of the community
  rather than owning the community

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Integration is unavoidable
Loosely integrated
Free Websites
Refuse to License


Loosely Held
Tightly Held
License widely and be a Licensor
License widely


Tightly integrated
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Building the network

• Unhelpful
• Legal warnings not to link
• Changing links constantly
• Disabling links
• No permanent URLs
• No crawling
• Randomly changing URLs
• Insisting on one interface and one access point
• Unattached pages

• Helpful
• Visibility
• Permanent URLs
• RSS feeds
• OpenURL
• Design for multiple interfaces
• Open to crawling
• Published APIs
• Welcome linking
• Ask others to do the same

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Individual unit vs. database

Books, DVDs, CDs, Newspapers
1990
Databases
2005
2015
Blogs, Articles
2020
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Community Discipline focus
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Disciplines

• 250,000 tracks of music
• 200,000 pages of scores
• 100,000 pages of reference works
• 300 opera DVDs
• Fully indexed and organized
• Growing all the time
• Sold as a subscription to academic libraries

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Journals
Lay Tools
Academic Tools
Newsletters
Free Websites
External Publishers
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One search

• Search returns 81 related items
• Metadata on the composition
• Symphonic performances (audio)
• Operatic performances (video)
• Original score
• Related reference materials
• journal articles?

Search for title magic flute
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Playlists

• A tool to create, cite and share online content
• 4 basic steps
• Choose (any) piece of content
• Annotate it
• Set permissions (personal, institutional, public)
• Share via email or via electronic reserve with a
  single permanent URL
• Over 150,000 individual playlists created by
  45,000 academics and scholars
• Currently works for video and music

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Playlists
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Student at Texas Tech University
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Course instructor at Wellesley College
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Indexing Organization
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Semantic Indexing
Word
Page
Chapter
Book or Volume
Traditional indexing gt
Semantic indexing gt
Series
Who ?
What ?
Collection
When ?
Where ?
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The right information
Long term factors influencing combustion and burn
rates in North American forests. David Jones,
Journal of Forest Husbandry, Sept 1999.
OSH-ROM(Occupational Health and Safety)
CAB (Husbandry)
Biosis (Species)
Agricola (Agriculture)
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Semantic Indexing
Document
Author Pub. Date Journal Title Doc. Type
Therapy
Symptom
Client
Therapist
Gender Marital Status Occupation Age Range Sexual
Orient.
Gender Experience Education Lvl. School of
Therapy
Drug name Generic name Dosage DSM Code
Physical Mental DSM Code
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Semantic Indexing
Document
Text Author Pub. Date Journal Title Doc. Type
Therapy
Symptom
Client
Therapist
Gender Marital Status Occupation Age Range Sexual
Orient.
Gender Experience Education Lvl. School of
Therapy
Drug name Generic name Dosage DSM Code
Physical Mental DSM Code
All male therapists mentioning the word drink
to female clients
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Semantic Indexing Search Power
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Semantic Indexing

• More than a way to answer questions
• A framework by which users can be guided to
  understand, explore, discover and learn.
• A route-map to guide users through data - saving
  time and effort.
• Delivers answers that cannot be asked elsewhere
• The strategic high ground in any discipline
• Provides unique, high value added for users
• Competitive advantage in licensing content

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Customer Workflow
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Utility of information
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Civil War Research Database
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Civil War Research Database
Extract from A fortnight with the Sanitary
Atlantic Monthly, Feb 1865
Whom did he serve with?
Where did they fight?
What happened to him?
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The American Civil War Online
Websites
Newspapers
Letters Diaries
Photographs
Music
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Utility of information
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Utility of information

• Interactive Tables
• Graph Digitizer
• Equation Plotter
• Diagram Viewer

• Integrated Periodic Table
• Unit Converter
• Slide Show Viewer
• Browsable Tables of Contents

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Evolution of publisher tasks
Process integration
Workflow tools
Semantic indexing
Commissioning
Linking
Community Building
Asset Management
Free materials
Rare and unpublished material
Editorial
Licensing
Unified Search software
Simple, One database Search
Public Domain Reprints
Warehousing
Quality
Print Directory
Selection
Print Monograph
Printing
Typesetting
Growing
Fading
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www.alexanderstreet.com