HERMES Sales

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HERMES Sales Merchandising
Presents Horia Nes, Business Development Manager
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A Solid Company

• More than 14 years in business software
• ISO 90012000

For 6 Years in TOP 10 Romanian Business Software
Producers, according to IDC
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In Brief

• Member of DSM Group Motorola Premier Solution
  Partners
• 50 from the Wholesale Distribution Software
  Solution Romanian Market, Transart - Leader of
  this market
• gt 110 employees , headquarters in Cluj-Napoca and
  branches in Bucharest, Iasi and Timisoara

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In Numbers

• Over 200 customers (multinational companies and
  regional and local distributors) using HERMES
  system
• More than 5,500 mobile licenses in 10 countries
  (Romania, Hungary, Croatia, Bulgaria, Serbia,
  Montenegro, Czech Republic, Slovenia, Ukraine and
  Russia)

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Partnerships
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HERMES Prizes
BINARY 2002Premiul Microsoft
BINARY 2001Premiu de Excelenta
IDG - ROCS 2001Premiu de Excelenta
Best of CERF '99
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References
Zagrebacka Pivovara (StarBev / InBev) Croatia(since 2000)
Borsodi Sörgyár (StarBev / InBev) Hungary(since 2001)
Pivovary Staropramen (StarBev / InBev) Czech Republic(since 2008)
Kamenitza (StarBev / InBev) Bulgaria(since 2003)
Bergenbier (StarBev / InBev) Romania(since 2002)
Apatinska Pivara Apatin (StarBev / InBev) Serbia(since 2007)
Brewery Trebjesa (StarBev / InBev) Montenegro(since 2007)
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References
Kraft Foods Romania (since 2004) Dubai (UAE) (since 2010)
Heineken Romania(since 2005)
Johnson Johnson Romania(since 2009)
AD Pharma Hungary (since 2008) Romania (since 2008)
Delta Medical Ukraine(since 2010)
Arctic (Arçelik Group) Romania(since 2007)
Beko (Arçelik Group) Russia(since 2010)
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References
Unilever South-Central Europe(since1999)
Walmark Romania(since 2006)
Philip Morris Romania(since 2008)
Friesland Campina Romania(since 2004)
Henkel TDG Romania(since 2002)
Masterfoods / Mars Italy Spain Portugal
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References
Tymbark Maspex(Maspex Wadowice Group) Romania(din 2007)
Julius Meinl Romania(din 2008)
Germanos Romania(din 2007)
Zarea Romania(din 2008)
BG Drinks (Ledenika beer Producer) Bulgaria(din 2009)
Jidvei Romania(in 2005)
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HERMES

• Integrated, complete and modular system (1/2)
• HERMES Sales automates the SalesReps PreSales
  and/or VanSales activities
• HERMES Merchandising Marketing automates the
  merchandising agents activity (questionnaires,
  Trade Marketing, Census, POSMs)
• HERMES Targets establishing and monitoring the
  achievement of the companys sales targets/goals

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HERMES

• Integrated, complete and modular system (2/2)
• HERMES Simple Merchandising merchandising data
  collection from the market, developed
  specifically for distributors agents
• HERMES TeleSales optimizing the TeleSales
  agents activity, in accordance with the sales
  policy and sales processes
• HERMES Analysis Reporting a powerful analysis
  tool for the companys management (based on OLAP
  technology)

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HERMES

• Integrations with several ERP systems
• SAP
• MFG/Pro (Crescendo)
• EFAS
• SunSystems
• BusinessNavigator
• OTC
• SNpE
• Prometeus/SND
• Presenta
• Many other local ERP systems

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HERMES Sales

• Need real time information which ?
• Information about products, promotions, customers
  credit status, orders, targets accomplish
• Information about POS and Routes Management
• Online orders taking (GSM / GPRS / CDMA) with or
  without confirmation of stocks
• Discounts Management
• Invoicing and Stocks Management (VanSales)
• Receipts (cash, CEC, BO, etc)

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HERMES Sales

• Need real time information how ?

• Mobile terminals
• Online communication GPRS, CDMA

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HERMES Merchandising

• Need real time information which ?
• Products presence
• Prices
• POSMs
• Promotions
• Facings
• Shelf space and positioning
• Monitoring distributors
• Monitoring agents
• Merchandising (planograma)
• Share of shelf

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HERMES Merchandising

• Need real time information how ?

• Own and competition products presence
• Own and competition POSM and promotions
• Prices, Facings, Space management
• Flexible questionnaires

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HERMES Merchandising SaaS

• Expertise main contractor in HERMES
  Merchandising Marketing SaaS (Software as a
  Service) project

• Partnerships for
• Mobile Communications Company
• Hardware Company
• All components of the projects delivered as
  Services
• Call Center Services

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HERMES

• Benefits ?
• Increased sales and productivity
• Eliminates unnecessary costs and inefficiency
• Increasing the loyalty of the customers through
  quality services
• High rate of data transfer, from field to
  headquarters
• Optimizing sales policies using sales targets
• SalesReps have real time information about
  achievement of target (on PDA), through
  integration of HERMES with the ERP
• Evaluation of the entire sales team
• Geographical Areas
• Products Groups
• Brands
• Suppliers

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HERMES

• Benefits ?
• More accurate knowledge about customers behavior
• Faster responses to the market changes
• Deeper analysis of competitors actions
• More effective and better targeted marketing
  campaigns
• More efficient managements of POSMs investments
• Superior organization of the field force, optimal
  routing and activities planning
• Better, richer and more up-to-date information on
  customers
• High flexibility in defining the questionnaires,
  according with the target market

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Think Client!

• Hermes is regarded in InBev globally as a highly
  successful project made by an Eastern European
  affiliate Zagrebacka Pivovara with an Eastern
  European provider Transart
• (Branko Vujakovic AS BS Central Europe
  Manager, InBev/StarBev)
• "Hermes implementation allows us to make the
  sales force activity more efficient ...
  However, the continuous information flow from
  field towards management is the major benefit of
  this application. But most important is the
  capability to support improvement and growth that
  the application gives us.
• (Horatiu Dumitrescu Program Manager, Mediplus
  Exim, part of AD Pharma Holdings)

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Thank you!