Ambassador Handbook: Training for Lead Ambassadors

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Ambassador Handbook Training for Lead
Ambassadors
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Welcome Lead Ambassadors!

• Outline for today
• 1. Why are we here?(15 minutes)
• 2. What is Grassroots?(15 min.)
• 3. Whats in the book? (15 min.)
• 4. Stigma How can we combat it? (15 min.)
• 5. Can Everyone Hear me? Your Local Plan (1 hr.)
• 6. What are the tools I have? (20 min.)
• 7. Am I making my point? (10 min.)
• 8. Can anyone help me? Additional Resources (10
  min.)
• 9. What do I do now? (10 min.)
• 10. Questions/Discussion/Practice (30-60 min.)

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Why Are We Here?
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Why Are We Here?

• You have been designated as your CMHs Lead
  Ambassador
• A Lead Ambassador oversees the Ambassador public
  education campaign
• You are YODA!

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Why Are We Here?

• History Lesson How we got here
• -PR Committee of MACMHB We need simple,
  consistent messages!
• -CMHSP Directors We need to change perceptions!
• -MACMHB Executive Board Strategic Plan
• Prepare and implement a public education plan
  that promotes the systems outcomes values
• Prepare and implement an Anti-Stigma campaign
  that promotes the value of all people

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Why Are We Here?

• History Lesson How we got here (cont.)
• -Everyone said But we dont have any
• -Dilemma How do you market without any ?
• -Answer Viral Marketing create a buzz

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Why Are We Here?

• History Lesson How we got here (cont.)
• -Result PR Committee gave birth to the
  Ambassador Handbook to provide a solution that
  met everyones needs! A multi-purpose book
• -Use our strength Grassroots advocacy to
  educate the public

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Why Are We Here?

• A Mental Health Ambassador is
• -An ambassador is an intermediary, or messenger,
  a diplomatic agent with a mission
• -In CMH an ambassador can deliver a message to
  others who consider the field of mental health
  foreign territory
• -Your mission is to send a clear and consistent
  message to our community about mental health

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Why Are We Here?

• This book will help us (Lead Ambassadors)..
• Develop more effective and powerful oral and
  written communications
• Improve the effectiveness of discussions about
  Community Mental Health to elected officials,
  media or potential service partners
• Train staff about key messages

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Why Are We Here?

• Today is about learning, but the beginning to
  sharing
• -Facilitate vs. Train
• -Provide Templates to assist
• -Utilize your local strengths

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Why Are We Here?

• Your mission (and ambassadors) if youre willing
  to accept it
• - Help build a consistent message about CMHSPs,
  the services they provide, and the people we
  serve to the general public (i.e., community
  leaders)
• This is the force, Luke!
• But then whos the Dark Side?

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Why Are We Here?

• Two-fold purpose of the book
• -General information
• -Ambassadors to help us carry message
• Locally Youll do both!
• Examples?

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Activity

• - Differentiate between Lead Ambassador,
  Ambassador, Information Presentation

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What is Grassroots?
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What is Grassroots?

• grass rootspl.n. (used with a sing. or pl. verb)
  
• People or society at a local level rather than at
  the center of major political activity. Often
  used with the.
• The groundwork or source of something.

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What is Grassroots?

• In Lansing, 2 types of influence
• - (PAC contributions)
• -Ability to organize large groups (voters)
• -Building a sustainable network

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What is Grassroots?

• The network were building..

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What is Grassroots?

• Also known as
• Public Relations
• Marketing
• Campaign
• -See Handout

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Activity

• Who are community leaders in your area not
  already mentioned?
• Other target audiences?
• Where do I get information about elected
  officials?

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Whats in the book?
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Whats in the book?
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What Information is contained in the book?

• What is CMH?
• What Does CMH Do?
• Who Does CMH Serve?
• What Has Changed?
• What is Changing?
• What Needs to Change?

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What background information does the book include?

• Working with People with Disabilities
• Some Talking Points About Medicaid
• Myths
• Where Else Can I Get Information?
• Glossary Common Acronyms
• References

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EXAMPLES
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EXAMPLES
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EXAMPLES
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EXAMPLES
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EXAMPLES
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EXAMPLES
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EXAMPLES
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What is the ambassador kit?

• Supplements to the handbook
• Provides templates for local level use
• Encourages grassroots organization

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What is included in the kit?

• The Michigan Community Mental health Ambassador
  Handbook
• Template Who We Are
• Template Help Write Your Story
• Summary of the legislative process

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Activity

• Discuss any areas in the book that there is
  general unfamiliarity

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Stigma How can we combat it?
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Stigma How can we combat it?

• (Page 11) -- Stigma
• A cluster of negative attitudes and beliefs that
  motivate the general public to fear, reject,
  avoid, and discriminate against people with
  mental illness developmental disabilities
• -Perceptions!

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Stigma How can we combat it?

• Areas addressing stigma
• Pg. 11-12
• Pg. 18-19
• Pg. 22-26

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Stigma How can we combat it?

• 2 types
• Consumer/Mental Illness
• System/CMHSP/PIHP

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Stigma How can we combat it?

• Communicating personal stories
• Sharing experiences regarding mental health will
  help bring the issue home.
• -Write your personal story
• -Write your CMH story too!

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Stigma How can we combat it?

• System Stigma
• -ineffective
• -waste money
• -high administration
• -lack choice of services
• -dont serve the right people in community
• -cant get services
• -mentally ill in jails

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Stigma How can we combat it?

• System Stigma
• Pg. 6
• Pg. 7
• Pg. 13
• Pg. 15
• Pg. 16 17
• Pg. 20 21

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Activity

• -Utilize 2 tools
• Outline Share ideas for personal CMH stories
• -Discuss Common Questions Comfort with
  discussing Mental Illness

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Can everyone hear me? Your local plan
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Can everyone hear me? Your Local Plan

• Creating a marketing plan
• -Price, Product, Promotion, Place
• -Selling to community leaders
• -Who are they?
• -Ambassador or Information?
• -Direct or Indirect?
• -Internal or External?

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Can everyone hear me? Your Local Plan

• New and current staff members of CMH
• CMH Board members
• Consumer advisory councils
• Clubhouses/Drop In Centers

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Can everyone hear me? Your Local Plan

• County commissioners
• Other human service agencies
• Intermediate school districts
• Provider networks
• Law enforcement
• Local advocacy organizations
• Legislators
• Media

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Can everyone hear me? Your Local Plan

• -Many of the groups are the same for everyone
• -Each local area has different unique community
  leaders in their area

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Activity

• Complete First Portion of Local Plan Template 3
  separate groups
• Share your ideas

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What are the tools I have?
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What are the tools we have?

• -A review of the CD information
• -A review of the Kit materials
• -More materials to be developed based on
  recommendations Clubhouses

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What are the tools we have?

• Tools we receive
• INFORMATION!!!!!
• Please maintain lists of your local Ambassadors
• Please share your lists (name, email) with us as
  well

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Activity

• -How can we utilize the ambassadors and those we
  inform beyond just our presentation (particularly
  politically)?
• -Can we utilize this booklet in the upcoming
  election?

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Am I making my point?
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Am I making my point?

• Presentation Basics
• 1 - Know your audience
• 2 - Know your priorities
• 3- Know your time frame
• 4 - Share your resources

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Am I making my point?

• Your Audience (new Ambassadors Info.
  Presentation)
• Tap into existing experiences,
• b) Define what's in for me,
• c) How can I use this info tomorrow?
• d) Can this be flexible to meet my specific needs?

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Am I making my point?

• For information meetings -- remember that not
  all audiences may respond to PowerPoint, not all
  meetings can accommodate PowerPoint!

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Am I making my point?

• Priorities
• -Outline of presentation for New Ambassadors
• -Outline of presentation for Information
• -Review Presentations

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Am I making my point?

• Time Frames
• -Know what your audience need is for amount
  information
• -Suggestion 30 minutes
• -Ambassador Training 2 Total Hours
• -Possibly Split up

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Am I making my point?

• Share your resources
• -Handbook for any information presentation
• -Give Ambassadors all the tools too!

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Activity

• Based on your 3 local groups, what information
  are you going to give them?

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Can anyone help me? Additional Resources
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Can anyone help me? Additional Resources

• www.macmhb.org
• Click -- PR Committee
• Click -- Ambassador Tools
• All materials will be posted
• and any tools you create

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Can anyone help me? Additional Resources

• A Learning Collaborative
• -The MACMHB Public Relations Committee will
  function as a collaborative
• -Each meeting will dedicate 30 minutes monthly to
  share/exchange ideas between Lead Ambassadors

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Can anyone help me? Additional Resources

• Utilizing our network

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Can anyone help me? Additional Resources

• Utilizing our food chain
• -Educate Ambassadors to direct questions to Lead
  Ambassadors
• -MACMHB will facilitate emails for Lead
  Ambassadors
• -If need expressed for further tools, please send
  to me for Learning Collaborative
• -Note Lapel Pins by end of August

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What do I do now?
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What do I do now?

• Step 1 Draft your personal CMH stories (may
  need to interview others)
• Step 2 Draft Your Implementation Plan
  (September) in a 2-3 year plan - Please send to
  me to share
• Step 3 Begin Drafting your personal
  presentations (October) -Please send to me to
  share
• Stay in touch with the resource network!

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Questions Discussion Practice
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Questions/Practice
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