Tyler Lamberts Ashley Price Matt Vosburg

1
Retailer Profile

• Tyler Lamberts Ashley Price Matt Vosburg

2
Presentation Topics

• Retailer Background
• Rouge Nation
• Welcome to Rogue Ales Video
• SWOT Analysis
• Closing

3
History of the Rogue Brewery

• 1988 Rogue Ales Founded
• 1988 1st brew pub opened in Ashland, OR
• 1989 2nd brew pub opened in Newport, OR
• 1997 Ashland closed, destroyed by flood

4
History of the Brew Master

• John More Hops Maier
• May 18th, 1989 he brewed his 1st batch of Rogue
  Ales
• November 14th, 2006 he brewed the 10,000th
  batch of Rogue Ales

5
Where is the Rogue Brewery?

• Located underneath the South end of the Yaquina
  Bay Bridge in Newport, Oregon

6
The Rogue Brews

• Variety of brews
• Dead Guy Ale
• Yellow Snow
• Seasonal brews
• Santas Private Reserve
• Single-batch brews
• 15th Anniversary Series

7
Rogue Brewery Awards

• World Beer Championships, World Beer Cup, Great
  American Brew Festival (1989-2006)
• Gold Medal at the 11th Annual Beverage Packaging
  Design (2005) for Morimoto Imperial Pilsner

8
Rogue Brewery Pub Locations

1. NewportRogue Ales Public HouseBrewers on the
   BayRogue House of Bed Beer
2. PortlandRogue Ales Public HouseRogue Spirits
   Distillery
3. Rogue Ales Eugene City Brewery
4. Rouge Astoria
5. Issaquah Brewery (near Seattle)
6. Rouge Ales Public House, San Francisco

9
Rogue Nation Foundation

• Established in 1989
• Supports charities in their community
• Examples American Red Cross, Human Societies,
  Zoos, and more

10
Rogue Nation Beyond Charity

• Magnum Opus provides the progression and
  justification of a voluntary micro-association
  (Rogue Nation).
• History of nation establishment. Includes the
  election of Brewer the labrador as President.

11
Rogue Nation

• Revolution against the large companies like
  Budweiser and Miller.
• Emphasize local distribution and hundreds of
  small breweries rather than three large
  companies.
• Preservatives and refrigerated trucks created
  mass market behemoth.

12
Rogue Nation

• Beer Manifesto Sixteen guiding principles.
• Large scale brewers have ruined beer.
• Beer is a superior beverage.
• Those that produce beer for sale too often hold
  their profits in greater regard than their
  product.
• Articles 13 and 16 explain change to mass market
  and need for small brewers.

13
Guerilla Brewers Association

• 30 points they agree to and pledge by
• 28) Restore elements of beer culture lost in the
  time of mega-brew domination.
• 29) Recognize that if we exceed our reach, we
  will reduce our strength.
• 30) Advance an agenda of diversity, creativity
  and choice in the market place.

14
Rogue Nation Citizenship

• Ballot of voting points.
• Mail-in application of citizenship.
• http//www.rogue.com/nation/citizenship.html
• Welcome to Rogue Nation

15
Sales

• No Preservatives
• Variety
• Local Community
• Merchandise

16
Strengths

• Quality of products
• Unique blend of flavors, Variety of brews
• Distribution
• Customer loyalty
• Community Involvement

17
Weaknesses

• Small size, sales force made up of 5 people
• Not all beers are in 6 packs
• Price
• High Calories

18
Opportunities

• Expand variety of beers available in 6 packs
• Open new breweries/restaurants
• Offer even more rogue paraphernalia
• Rogue Stuff
• Bring back popular single batch beers

19
Threats

• Northwest microbrewers
• Other local breweries like McMenamins
• Becoming to big

20
Conclusion

• Rogue has been around for almost 30 years
• Rogue has its own community
• Website
• Unique locations

21
Works Cited

• Clarke, Jim. The Rogue Nation of Ales. Star
  Chefs Online. Aug 2004. 17 April 2007.
  lthttp//www.starchefs.com/features/star_brewers/ht
  ml/rogue_ale.shtmlgt.
• Gallagher, Scott (Marketing Director for Rogue).
  Phone Interview. 17 April 2007.
• Rogue. 16 April 2007. lthttp//www.rogue.comgt.
• StarBrewers. 21 April 2007. lthttp//www.starchefs.
  com/features/star_brewers/html/rogue_ale.shtmlgt.