The impact of festivals on the promotion and communication of a city: A comparative study of Turkish

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The impact of festivals on the promotion and
communication of a city A comparative study of
Turkish and Swedish festivalsSolmaz Filiz
KarabagMehmet Cihan Yavuz Christian Berggren
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Festivals Events impact on city tourism

• to increase the number of visitors
• to compensate for the seasonality of the ordinary
  tourism
• to promote the city image
• o contribute to the development and
  sustainability of the urban economy

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The aim of the study

• to understand how festivals affect and contribute
  to the promotion and communication of the city

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The tools of the promotion and communication of
cities

• Advertisement
• Creative Industry (Film)
• Trade fairs
• Business seminars
• Sponsorship of cultural and sports events
• Internet.

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Methodology

• How festival managers percesive the impact of
  festivals on city promotion and communication
• The impact level
• Local residents
• Local business environment
• National market
• International tourism market

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• Conculison Discussion
• Perceived impacts of festivals on residents
• Perceived impacts of festivals on the
  communication and promotion of a city in the
  country
• Perceived impacts of festivals on the
  communication and promotion of a city in the
  international market
• Perceived impacts of festivals on the city
  economy