Humming bird update ppt

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Hummingbird Update

• By
• Rajeev Ranjan

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Introduction

• Its the name of Google has a new search
  algorithm, the system it uses to sort through all
  the information it has when you search and come
  back with answers. Its called Hummingbird 
• The new search algorithm that Google is using,
  one that Google says should return better
  results.
• Google told the name come from being precise and
  fast.
• Google started using Hummingbird about a month
  ago, it said. Google only announced the change
  last week.

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Hummingbird Algorithm

• Hummingbird still uses Panda and Penguin, as well
  as other old parts from the previous search
  algorithm, but its an entirely new system.
• Google as a car, where Hummingbird is the brand
  new engine in that car (which will still have a
  lot of similar components from the old engine) is
  a great way of thinking about this change
• Many of the pieces are still the same but the
  technology has been updated for a modern search
  world

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Google growth
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Hummingbird update

• Panda and Penguins update adjusted a pre-existing
  formula to knockout low-quality contents and
  links.
• Hummingbird appears to be an update underlying
  engine-along the lines of Google's increased
  ability to map synonyms over time.
• It is similar to Googles caffeine update, which
  made indexing faster and put a higher premium on
  pages that are more recent.
• It still include many old factors like PR but
  will be more effective at including newer items
  like schema and semantic Mark up.

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Changes..

• First, Google has increased its ability to deal
  with complex search queries which means that it
  also has got better at indexing entities in Web
  documents.
• Second, it has got a lot better at relationally
  linking search queries and Web documents which
  means that its Knowledge Graph must be
  considerably enriched.
• Hummingbird is paying more attention to each word
  in a query, ensuring that the whole query - the
  whole sentence or conversation or meaning - is
  taken into account, rather than particular words.

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What type of new search activity does
Hummingbird help?

• Hummingbird better focus on the meaning behind
  the words. It may better understand the actual
  location of your home, if youve shared that with
  Google. It might understand that place means
  you want a brick-and-mortar store. It might get
  that iPhone 5s is a particular type of
  electronic device carried by certain stores.
  Knowing all these meanings may help Google go
  beyond just finding pages with matching words.

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So what does this mean for your business and all
the SEO you have done?

• All that work that you have been doing on your
  website recently, building links, exploring
  social media, creating landing pages or whatever
  other techniques you may be using to improve your
  SEO, is that all for nothing now?
• No not at all, Google have said there is nothing
  new or different that publishers or SEOs need to
  worry about. Google still expects websites to
  have original, high-quality content that is
  relevant.
• Methods that have been important in the past
  still remains important today, the new algorithm
  just allows Google to process your searches in a
  new and better way.

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Impact Considerations.

• Increase the details of article and Product-level
  content-
• As Google is more intended toward intent and
  meaning behind search phrases, a high level of
  detail in content is needed.
• Especially for pages targeted toward longer-tail
  term-opens increased opportunities to rank for a
  wider range of terms.
• To provide Google with content that can be
  matched s wider ranges of search phrases.

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Expand Content

• Developing deeper catalogs of meaningful content
  that can put a brand to be answer of wide range
  of query.
• Integrating user generated content i.e whether
  adding reviews to pages or allowing wider posting
  by visitors, which can not only help to enhance
  the reach of current pages but more quickly
  expand content catalog-while keeping content
  fresh.

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Include Schema.org markup on pages and templates

• Hummingbird comes on the heels of Googles
  efforts to encourage sites to include semantic
  mark up-specifically schema.org mark up in
  content to identify data more thoroughly and
  create connections to wider concept.
• We should use semantic markup to our sites or
  make use of Google webmaster tool data
  highlighter as a temporary alternative. unless
  we will be steps behind those who are and gap
  will growing fast.

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Post content as answers to questions

• Long tail queries and question based
  informational searches makes a tremendous amount
  of search volume collectively.
• While many brands focus on searches that are tied
  to direct response, answering question that
  shopper and audience asking-even those who
  tangentially related to what you ultimately want
  them to consider buying-can act as huge draw for
  visitor and exposure
• In brief we need to develop content related to
  query-based search, long-tail concepts, and wider
  content base that looks beyond immediate direct
  response.

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Optimize for mobile user..

• In addition to supporting semantic search, the
  ability to better parse voice commands and
  questions should add further attention to
  optimizing your site for mobile search (via
  Googles recommended base platform for responsive
  design website) and to developing content that
  can attract and enable mobile-specific
  searchers(who tend to use phrases that are more
  localized in nature).

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