Tom Peters

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Tom PetersRe-imagine!Leading for
ExcellenceSunTrust/Jacksonville/12.06.2005
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Slides at tompeters.com
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The Leadership50
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I. The Basic Premise.
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1. Leadership Is a Mutual Discovery Process.
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Quests!
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Organizing Genius / Warren Bennis and Patricia
Ward BiedermanGroups become great only when
everyone in them, leaders and members alike, is
free to do his or her absolute best.The best
thing a leader can do for a Great Group is to
allow its members to discover their greatness.
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Yes!!!!!!!!!!!!!!!!!free to do his or her
absolute best allow its members to discover
their greatness.
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II. The Leadership Types.
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2. Great Leaders on Snorting Steeds Are Important
but Great Talent Developers (Type I Leadership)
are the Bedrock of Organizations that Perform
Over the Long Haul.
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Les Wexner From sweaters to people!
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3. But Then Again, There Are Times When This
Cult of Personality (Type II Leadership) Stuff
Actually Works!
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A leader is a dealer in hope.Napoleon
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4. Find the Businesspeople! (Type III
Leadership)
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I.P.M. (Inspired Profit Mechanic)
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5. All Organizations Need the Golden Leadership
Triangle.
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The Golden Leadership Triangle (1) Talent
Fanatic (2) Visionary (3) Inspired Profit
Mechanic.
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III. The Leadership Dance.
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6. Leaders SHOW UP!
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MBWA
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7. Leaders LOVE the MESS!
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If you dont like change, youre going to
like irrelevance even less. General Eric
Shinseki, Chief of Staff. U. S. Army
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8. Leaders DO!
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Execution is the job of the business leader.
Larry Bossidy Ram Charan/ Execution The
Discipline of Getting Things Done
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We have a strategic plan. Its called doing
things. Herb Kelleher
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9. BUT Leaders Know When to Wait.
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Tex Schramm The too hard box!
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10. Leaders FOCUS!
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To Dont List
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11. Leaders Set CLEAR DESIGN SPECS.
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Danger S.I.O. (Strategic Initiative Overload)
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IV. If Its Not Broken Break It!
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12. Leaders FORGET!/Leaders DESTROY!
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ForgetgtLearnThe problem is never how to get
new, innovative thoughts into your mind, but how
to get the old ones out.Dee Hock
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13. BUT Leaders Have to Deliver, So They Worry
About Throwing the Baby Out with the Bathwater.

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Damned If You Do, Damned If You Dont, Just
Plain Damned.Subtitle in the chapter, Own Up
to the Great Paradox Success Is the Product of
Deep Grooves/ Deep Grooves Destroy Adaptivity,
Liberation Management (1992)
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14. Leaders HONOR THE USURPERS.
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Saviors-in-WaitingDisgruntled
CustomersUpstart CompetitorsRogue
EmployeesFringe SuppliersWayne Burkan, Wide
Angle Vision
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15. Leaders Make Lotsa Mistakes and MAKE NO
BONES ABOUT IT!
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Sams Secret 1!
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16. Leaders Make BIG MISTAKES!
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Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec (and, de
facto, Jack)
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V. Create.
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17. Leaders Put INNOVATION First!
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A focus on cost-cutting and efficiency has
helped many organizations weather the downturn,
but this approach will ultimately render them
obsolete. Only the constant pursuit of innovation
can ensure long-term success. Daniel Muzyka,
Dean, Sauder School of Business, Univ of British
Columbia (FT/09.17.04)
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18. Leaders Love the Top Line!
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CROChief Revenue Officer
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19. Leaders Are Not COPYCATS.
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This is an essay about what it takes to create
and sell something remarkable. It is a plea for
originality, passion, guts and daring. You cant
be remarkable by following someone else whos
remarkable. One way to figure out a theory is to
look at whats working in the real world and
determine what the successes have in common. But
what could the Four Seasons and Motel 6 possibly
have in common? Or Neiman-Marcus and WalMart? Or
Nokia (bringing out new hardware every 30 days or
so) and Nintendo (marketing the same Game Boy 14
years in a row)? Its like trying to drive
looking in the rearview mirror. The thing that
all these companies have in common is that they
have nothing in common. They are outliers.
Theyre on the fringes. Superfast or superslow.
Very exclusive or very cheap. Extremely big or
extremely small. The reason its so hard to
follow the leader is this The leader is the
leader precisely because he did something
remarkable. And that remarkable thing is now
takenso its no longer remarkable when you
decide to do it. Seth Godin, Fast
Company/02.2003
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20. Leaders Relentlessly Pursue DRAMATIC
DIFFERENCE!
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Get better vs Get different
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21. Leaders Make Their Mark / Leaders Do
Stuff That Matters
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I never, ever thought of myself as a
businessman. I was interested in creating things
I would be proud of. Richard Branson
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VI. Value Added
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22. Leaders Push Their Organizations W-a-y Up the
Value-added/ Intellectual Capital Chain
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And the M Stands for ?Gerstners IBM
Systems Integrator of choice./BW (Lou, help us
turn all this into that long-promised
revolution. ) IBM Global Services
(Integrated Systems Services Corporation) 55B
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23. Leaders Know that the Value-added Revolution
rests upon Emphasizing Experiences!
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Experiences are as distinct from services as
services are from goods.Joseph Pine James
Gilmore, The Experience Economy Work Is Theatre
Every Business a Stage
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798
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Sales per Square Foot/GroceryAlbertsons
384WalMart 415Whole Foods 798
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24. Leaders Pursue the Big Two NEW MARKET
OPPORTUNITIES
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Women!
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Women are the majority market Fara Warner/The
Power of the Purse
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Thanks, Marti Barletta!
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The Perfect Answer
Jill and Jack buy slacks in black
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(No Transcript)
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1. Men and women are different.2. Very
different.3. VERY, VERY DIFFERENT.4. Women
Men have a-b-s-o-l-u-t-e-l-y nothing in
common.5. Women buy lotsa stuff.6. WOMEN BUY
A-L-L THE STUFF.7. Womens Market Opportunity
No. 1.8. Men are (STILL) in charge.9. MEN ARE
TOTALLY, HOPELESSLY CLUELESS ABOUT WOMEN.10.
Womens Market Opportunity No. 1.
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Good Thinking, Guys!Kodak Sharpens Digital
Focus On Its Best Customers Women Page 1
Headline/WSJ/07.2005
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Boomers-Geezers!
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2000-2010 Stats18-44 -155 21(55-64
47)
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44-65 New Customer Majority 45 larger
than 18-43 60 larger by 2010Source Ageless
Marketing, David Wolfe Robert Snyder
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VII. Technology.
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25. Leaders Bet the Farm on the New Technology!
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Power Tools for Power Solutions/ Strategies!
TP
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Beware of the tyranny of making Small Changes to
Small Things. Rather, make Big Changes to Big
Things. Roger Enrico, former Chairman, PepsiCo
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26. Needed? Type IV Leadership Technology
Dreamer-True Believer
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The Golden Leadership Quadrangle (1) Talent
Fanatic (2) Visionary (3) Inspired Profit
Mechanic (4) Technology Dreamer-True Believer
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VIII. Talent.
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27. When It Comes to TALENT Leaders Always Go
Berserk!
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Brand Talent.
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We believe companies can increase their market
cap 50 percent in 3 years. Steve Macadam at
Georgia-Pacific changed 20 of his 40 box plant
managers to put more talented, higher paid
managers in charge. He increased profitability
from 25 million to 80 million in 2 years.Ed
Michaels, War for Talent
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DD21M
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28. Leaders Know WOMEN
RULE.Duh.
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AS LEADERS, WOMEN RULE New Studies find that
female managers outshine their male counterparts
in almost every measureTitle, Special Report,
Business Week
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29. Leaders Hire WEIRD
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The Cracked Ones Let in the LightOur business
needs a massive transfusion of talent, and
talent, I believe, is most likely to be found
among non-conformists, dissenters and rebels.
David Ogilvy
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30. Leaders Strongly Urge All Employees Follow
the BRAND YOU ADVENTURE
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If there is nothing very special about your
work, no matter how hard you apply yourself you
wont get noticed, and that increasingly means
you wont get paid much either.Michael
Goldhaber, Wired
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Distinct or Extinct
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31. Leaders Dont Create Followers THEY CREATE
LEADERS!
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The Marine Corps believes that all Marines must
learn to lead. In order to survive the chaos and
uncertainty of war, a Marine is taught how to be
decisive, how to take care of others, and how to
take responsibility for her actions. Leading
from the Front, Angie Morgan and Courtney Lynch
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32. Leaders Develop Leadership Teams that Look
Like the Market
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Albertsons Gets It Retail analyst Burt
Flickinger on Albertsons tragic flaw pre-Larry
Johnston It was a bunch of old white guys
making erroneous assumptions and erroneous
conclusions about women and the multicultural
consumers that make up the majority of
Albertsons customers. Only large global
corporation with over 50 women (6 of 11) on its
Board
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IX. Passion.
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33. Leaders Sell PASSION!
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G.H. Create a cause, not a business.
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34. Leaders Know ENTHUSIASM BEGETS ENTHUSIASM!
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Nothing is so contagious as enthusiasm.
Samuel Taylor Coleridge
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35. Leaders Are in a Hurry
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Most important, he upped the energy level at
Motorola. Fortune on Ed Zander/08.05
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36. Leaders Focus on the SOFT STUFF!
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If I could have chosen not to tackle the IBM
culture head-on, I probably wouldnt have. My
bias coming in was toward strategy, analysis and
measurement. In comparison, changing the attitude
and behaviors of hundreds of thousands of people
is very, very hard. Yet I came to see in my
time at IBM that culture isnt just one aspect of
the gameit is the game. Lou Gerstner, Who Says
Elephants Cant Dance
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X. The Job of Leading.
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37. Leaders Know Its ALL SALES ALL THE TIME.
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TP If you dont LOVE SALES find another life.
(Dont pretend youre a leader.)
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38. Leaders LOVE POLITICS.
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TP If you dont LOVE POLITICS find another
life. (Dont pretend youre a leader.)
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39. Leaders Give RESPECT!
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• It was much later that I realized Dads secret.
  He gained respect by giving it. He talked and
  listened to the fourth-grade kids in Spring
  Valley who shined shoes the same way he talked
  and listened to a bishop or a college president.
  He was seriously interested in who you were and
  what you had to say. Sara Lawrence-Lightfoot,
  Respect

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40. Leaders Say Thank You.
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The two most powerful things in existence a
kind word and a thoughtful gesture.Ken
Langone, CEO, Invemed Associates from Ronna
Lichtenberg, Its Not Business, Its Personal
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41. Leaders Are The Brand
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You must be the change you wish to see in the
world. Gandhi
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You cant lead a cavalry charge if you think you
look funny on a horse. John Peers, President,
Logical Machines Corporation
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42. Leaders Have a GREAT STORY!
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A key perhaps the key to leadership is
the effective communication of a
story.Howard Gardner/Leading Minds An
Anatomy of Leadership
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43. Leaders love the word Excellence!
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Leader Job 1Paint Portraits of Excellence!
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XI. Introspection.
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44. Leaders Enjoy Leading.
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45. Leaders KNOW THEMSELVES.
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Step 1 Buy a Mirror!
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The First step in a dramatic organizational
change program is obviousdramatic personal
change! RG
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46. Leaders LAUGH!
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XII. The End Game.
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47. Great Leaders Play Offense!
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Nelsons secret Other admirals more
frightened of losing than anxious to win
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48. Great Leaders Live on the Edge!
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Kevin Roberts Credo1. Ready.
Fire! Aim.2. If it aint broke ... Break it!3.
Hire crazies.4. Ask dumb questions.5. Pursue
failure.6. Lead, follow ... or get out of the
way!7. Spread confusion.8. Ditch your
office.9. Read odd stuff.10. Avoid moderation!
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49. Leaders Free the Lunatic Within!
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You cant behave in a calm, rational manner.
Youve got to be out there on the lunatic
fringe. Jack Welch
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50. Leaders (and Management Gurus) Know WHEN TO
LEAVE!