Collaborative Communications

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Collaborative Communications In a tiny but
unique market 18 November, 2008
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• Facts of Macau
• One of the special administrative region of China
• 30 sq. Km
• 550K population and 100K external labours
• Majority of citizens are Chinese
• Gaming and Tourism are the key income
  contributors
• Received 28M tourists in 2007

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• Local Telecom facts
• 170K fixed lines vs 880K mobile lines
• Mobile service penetration is 160 of population
  with four 2G and three 3G mobile networks
• Mobile revenue is mainly on voice
• Broadband penetration is 70 of household
• Wi-Fi coverage is expanding
• Cable TV is franchised service

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• What is Collaborative Communications?
• Provides voice, video, messaging and instant
  communications across different networks and
  devices
• Reachable all the time with mobility
• Simplicity and excellent user experience
• Covering personal, enterprise and tourists
  segments

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• Current service offering to general public
• Infant stage in Macau
• Mobile operators focus on customer growth and 3G
  development
• With the introduction of 3G, customers are
  extending their Internet experience to mobile
• The key applications are email and MSN

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• Advantages of Local Operators
• High internet penetration
• Good mobile coverage with 3G data capability
• Customers keep chasing new handset models
• Wi-Fi is expanding in public area
• High volume of inbound tourists
• Small territory

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• Opportunities for Local Operators
• Personal - partnership with service providers to
  enrich service offering and boost customer
  loyalty
• Enterprise - develop managed enterprise solutions
• Tourists - focus on inbound roamers with
  customized applications and local characteristics

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• Personal Users
• MSN
• Email (BB and push mail)
• Mobile broadband (HSPA)
• Mobile Internet banking / ticketing
• Mobile TV advertising
• Traffic surveillance
• Wi-Fi access compliment 3G network

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• Corporate Customers
• Offering enterprise solutions to improve
  efficiency
• Paging / job dispatch two way messaging
• One way SMS alert broadcasting
• PABX-mobile centrex
• Push to talk functions

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CTM Total Solution for Hotels
One single Mobile Device for multiple
purposes - Paging / Job Dispatch Two Way
messaging - One way SMS alerts - One way SMS
broadcasting - Internal Communication by
Extension - Push To Talk functions (PTT)
PABX
Internal Voice Communication
Centrex
System Alerts
Operator (Hotel Operation)
Two-way messaging
IT Systems
Messaging Broadcasting
Operator
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CTM Total Solution for Hotels
One single Mobile Device for multiple
purposes - Paging / Job Dispatch Two Way
messaging

• Paging or job dispatch messages sent to user
  devices.
• User needs reply to confirm the message delivery
  or work completed.

Centrex
Two-way messaging

• Flexibility user menu can be customized to suit
  for different group processes via SIM Tool Kits
  STK or Java.
• SMS or TCP Gateways for easy adaptation to
  existing Hotel system interfaces protocols
  (e.g. SMPP, FTP, HTTP).

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CTM Total Solution for Hotels
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CTM Total Solution for Hotels
One single Mobile Device for multiple
purposes - Paging / Job Dispatch Two Way SMS
messaging - One way SMS alerts - One way SMS
broadcasting - Internal Communication by
Extension - Push To Talk functions (PTT)
Centrex

• Alert messages from Technical Departments send as
  SMS
• Text to speech dial out facility
• Flexible API for interconnection with Alarm
  module of Hotel IT systems

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CTM Total Solution for Hotels
One single Mobile Device for multiple
purposes - Paging / Job Dispatch Two Way SMS
messaging - One way SMS alerts - One way SMS
broadcasting - Internal Communication by
Extension - Push To Talk functions (PTT)
Centrex

• Work as a paging system
• Text to speech dial out facility.
• Comply to Corporate escalating procedures
  (Timeout watchdog).

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CTM Total Solution for Hotels
One single Mobile Device for multiple
purposes - Paging / Job Dispatch Two Way SMS
messaging - One way SMS alerts - One way SMS
broadcasting - Internal Communication by
Extension - Push To Talk functions (PTT)

• Mobile Centrex
• Mobile to PABX by extension
• PABX to Mobile by extension
• Mobile to Mobile by extension

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CTM Solution
One single Mobile Device for multiple
purposes - Paging / Job Dispatch Two Way SMS
messaging - One way SMS alerts - One way SMS
broadcasting - Internal Communication by
Extension - Push To Talk functions (PTT)
GPRS
PTT Server

• Private and group call (250 buddies/user, 12
  groups/user, 12 buddies/group) dependent on
  Mobile Device feature.
• Buddy list management on handset or web
  interface
• Auto or manual answer call

• Coverage Macau GPRS roaming
• Security - inherits GSM A5/1 ciphering

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• Corporate next step
• Instant messaging for intranet
• Support status update, organizational structure,
  peers grouping, directory service
• Integrate with internal workflow system
• Transparent to mobile devices

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• Tourists existing experience
• Standard roaming service
• Optional Wi-Fi service
• One way welcome message casino promotional offer

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• Tourists coming development
• Build a visitor portal with location base
  capability
• Inbound visitor can access the portal to get
  useful information, booking service and
  transaction
• Free access to attract usage
• Voice, video call messaging
• Opportunity of e-commerce and advertising
• How to ensure free local data access without
  affecting the normal roaming data utilization is
  a must

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Thank You Declan Leong declan_at_macau.ctm.net