Science

1
Science Technology in Sport

• PMSEIC Presentation
• 17 June 2004

2
Terms of Reference

• Illustrate STs contribution to Australias
  sporting competitiveness in past 20 years
• Describe current ST used at the 2004 Olympics,
  Paralympics and elsewhere
• Review Australias current sports science and
  technology infrastructure and capabilities
• Identify areas of competitive advantage
• How to maintain these advantages
• Illustrate how elite knowledge can benefit the
  health and well-being of all Australians

3
The Story Thus Far.
Kieren Perkins Australian Cricket Wallabies Netbal
l Ian Thorpe Jana Pitman
Marjorie Jackson Shirley Strickland John
Landy Ken Rosewall Betty Cuthbert Herb Elliott
Heather McKay John Newcombe Shane Gould
successes
Leyton Hewitt Cathy Freeman Pat Rafter Susie
ONeill Hockeyroos
Rod Laver Margaret Court
AIS
Murray Rose 58 Aust Cricket tour Dawn
Fraser Jack Brabham

Steve Holland Michelle Ford
1950
2025
1960
1980
2000
era
4
Australian Institute of Sport

• Facilitated Coach / Athlete Model
• Supported by RD, Sports Medicine and Sports
  Science Services
• Decentralised node structure to allow for
  Australian geography
• Culture of excellence and teamwork continually
  benchmarked in international competition
• Outstanding adopter of demand driven ST
• The AIS is our most demanding customer, more so
  than the Department of Defence and much more than
  industry
• David Mainwaring RMIT

5
Contribution of Science to Australias sporting
success
60
120
Funding to elite sport
Total Medals (Olympic Games)
million
50
100
Gold Medals
40
80
Total Medals
30
60
20
40
10
20
1976
1980
1996
2000
1984
1988
1992
6
Technology Cricket

• Technology is crucial for cricket
• Leading edge research into
• injury causes and
• performance improvement.
• For the benefit of the general cricket community
  Australia wide.

7
Technology and CricketMovement of hips and
shoulders a key factor in back injuries
Hips
Shoulders
8
Hawkeye technology

• Not just for television
• Allows coaches to measure ball movement and swing
• Wireless handheld devices for immediate coach
  feedback

9
Murali's doosra
10
Faster Wheelchairs

• Developing equipment that functionally matches
  the individual
• Making chairs safer for everyday users

11
Athens 2004 Triathlon CoursePreview of the
Cycling Leg
12
AIS-RMIT Thermoregulation Garments

• Applying emerging technologies to withdraw heat
  from the body at closer to normal skin
  temperatures
• Health and medical benefits
• Commercial potential

13
Monitored Rowing
14
Commercialisation

• For Australian sports ST to be widely adopted it
  needs to be effectively commercialised
• Sports ST - an outstanding export opportunity
• CRC for microTechnology and ASC

15
Commercial Opportunities

• Knowledge Economy
• Translating our sporting reputation into business
  opportunities
• Sydney 2000 spring boarding products and
  services
• Capitalising on Athens and Beijing

16
Where will we be in 2008?

• AIS model is being copied
• Impacts of the brain drain
• Increased targeted investment by our competitors
• Potential for 60s and 70s complacency
• Effects of decreasing activity levels

17
Staying in front

• Re-establish our competitive advantage
• Develop capacity to project forward
• Systematic approach - developing knowledge and
  technologies
• Harness ST expertise towards sporting goals
• Fast followers can only expect to compete for
  bronze!

18
Coordination and Development

• No sport ST focus
• Development
• Commercialisation and
• Implementation
• No structure to re-establish our competitive
  advantage
• Difficult for strategic development, expansion
  and building upon success

19
Priority One

• Establish the Centre for Australian
• Sports Innovation, Science and
• Technology (ASIST)

20
Australian Sports Innovation, Science and
Technology (ASIST)
Ministerial Council
CRCs
ASDA / ASDTL
Board
SIS / SAS
Universities
ASIST
Industry
CSIRO
Sports / NSOS
COMMERCIALISATION
ELITE / HIGH PERFORMANCE
SPORT FOR A HEALTHY LIFE
21
Developing Healthy People and Lifestyles

• Sports ST - healthy people and lifestyles
• Provide school children with the best opportunity
  to fulfil their potential
• Physical activity and fitness - often overlooked
  as an important part of the school curriculum

22
Utilising Sports ST for a Healthy Australia
2002 SmartStart (ACT)

• Benchmarking
• Testing and management
• Talent ID

20
1985 ACHPER
19
BMI (kg/m2)
18
17
16
15
7
8
10
9
11
12
Age (Females)
Average BMI 1985 v 2002
23
SmartStart School Analysis Vs Database

• Percentage Difference from SmartStart Database
  Average Males

40
30
20
10
0
-10
BMI
Cardio-fitness
BIA
Flexibility
Power Coordination
Maximum Strength
Strength Endurance
-20
-30
-40
24
Recommendations

• Dedicated ST priority for Sport
• Opportunities for Australian Businesses
• Benefits for the health and well-being of all
  Australians

25
Dedicated ST Priority for Sport

• Establish the Centre for ASIST incorporating the
  AIS, State Sports Academies, ASDA, Universities,
  CSIRO, Elite Sports, CRCs and Industry

26
Dedicated ST Priority for Sport

• Incorporate sport in the National Research
  Priorities as a fifth sub-priority Sport for a
  Healthy Life under Promoting and Maintaining
  Good Health.
• Sport for a Healthy Life

27
Opportunities for Australian Businesses

• ASIST will take a leading position in the
  commercial exploitation of elite and community
  based sports science, technology and services
• Incentives that support the export of Australian
  sport science and technology

28
Health and Well-being of all Australians

• Introduce national health and fitness standards
  into the primary school curriculum
• ASIST to work with the Australian Sports
  Commission to deliver pro-active programs to
  implement new sports science and technology
  towards increasing participation, safety and
  enjoyment
• a fit and healthy population building a
  knowledge based economy

29
Membership

• Professor Snow Barlow (Chair), President, FASTS
• Dr Joe Baker AO, OBE, Board Member, QAS
• Dr Dennis Hatcher, AIS
• Professor Peter Fricker OAM, AIS
• Dr Brendan Burkett OAM, Uni of the Sunshine Coast
• Dr Hugh Seward, AFL Medical Officers' Assoc.
• Professor Mark Hargreaves, Deakin University
• Professor David Mainwaring, RMIT
• Mr Clive Davenport, CRC for Microtechnology
• Mr Robert de Castella MBE, SmartStart for Kids Ltd

30
ASISTLeadership in Sports Innovation, Science
and Technology

• Future Champions
• Healthier Australia
• New wealth

.Gold, Gold, Gold